I recently had a bet with my father on the origins of the name “Yahoo.” My contention was that it was a reference to the idiots in Gulliver’s Travels called the Yahoos. My father claimed it was an acronym. As far as I can tell, we were both right. According to Wikipedia, depending on who you ask, Yahoo was either a reference to someone “rude, unsophisticated, uncouth” or was an acronym for “Yet Another Hierarchical Officious Oracle.” (Source: http://en.wikipedia.org/wiki/Yahoo.)

Today, we launch the PPC Associates blog. Your first reaction may well be, “Yet another SEM blog (YASBLOG)?” Indeed, we recognize we are entering an already crowded space with dozens of outstanding blogs already in existence. So why should you bother to read, subscribe to, or share our content? We’ve got a couple of tricks up our sleeve.

First, our blogging team is composed of seasoned, well-known experts in the field. To list just a few, we’ve got Todd Mintz, co-founder of SEMPDX and editor at Sphinn; Jeremy Mayes, one of the earliest PPC bloggers from back in the day who is joining our blogging team after a few years’ hiatus; David Temple, founder of the SEM tour of China and a frequent speaker on the SEM conference circuit; myself – author of Blogation; and a host of other writers we’ll be introducing you to over the coming weeks.

Second, this will be a blog dedicated to unique, analytical content only – no parroting of search engine press releases, no updates on the latest Google Doodle – just actionable, thoughtful perspectives on the strategy and tactics of SEM, Facebook, banner advertising, mobile advertising, and whatever else we’re working on at the moment.

As with everything PPC Associates does, we want feedback on how we can improve. All comments – good, bad, and ugly – are encouraged and appreciated. Let the blogging begin!

David Rodnitzky, Founder and CEO, PPC Associates

Questions? Email bloggers at ppcassociates dot com

Leave a Comment