Mad props to my homeboy Tom ‘Da Rower’ F at Mercantila for sending me this (and here’s a link to a Mercantila site in Jive style). OK, enough of the attempts to use slang. The video below is a paid search rap. Truth be told, the rap is pretty bad, and the paid search advice isn’t much better, but the novelty merits a listen. And hey, if we need to use rap to get through to the children of America about paid search . . .

1 Comment

  1. henrry April 9th, 2008

    PPC can measure your ad performance down to the single click and monitor that user’s behavior during their entire stay on your website. PPC provides a perfect ROI measurement.www.netcallidus.com

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.