Thanks to “Flo” for alerting me that the news is now live (I was notified last month, and I actually hinted about this in a prior post). Google is making two big changes to its AdWords API Ts & Cs:

1. Now, any use of the AdWords API will cost you money, in Google’s words “a nominal $0.25/1000 quota units consumed.” Nominal? Well, sort of, unless you are using 20 or 30 million quota units a month, and then you are talking about a cost of around $5000 a month.

2. Here’s the biggie (it’s buried in the Google announcement): “Inputs Fields. The AdWords API Client must not show in the same area of a page, or otherwise visually or functionally associate, any input fields for collecting or transmitting AdWords API Campaign Management Data with the content of Third Parties or input fields for collecting or transmitting data to Third Parties. For example, an AdWords API Client must not (a) use the same input field or button to collect or use data that will be used as both AdWords API Campaign Management Data and also as data or instructions for a campaign on a Third Party advertising network, or (b) use input fields or buttons to collect or use data for AdWords API Campaign Management Data which are visually adjacent to input fields or buttons that are used to collect or use data or instructions for a campaign on a Third Party advertising network.”

What does this mean? Basically, if you are creating a bid management tool, you can’t have Google and, oh, perhaps Yahoo or MSN data on the same page of your bid management application. So companies like Atlas, KeywordMax, etc, are going to have to change the way they present Google data in their applications, and customers of these applications are going to have to do two or three times the work!

My guess is that you are going to be hearing some loud screaming about this in the next few days, once people realize the implications.

You can read the Google announcement here.

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.