Here’s an article with the answer. By way of background, WebVisible was formerly called SME Global. I did a biz dev deal with them way back in 2003! I think their model is to provide white-label PPC management solutions to IYPs and the like. So I imagine that the acquisition of Adapt is for the Adapt user interface and bid management technology.

Interestingly, WebVisible has raised a total of $17 million since inception, which makes me think that this acquisition was a mostly stock transaction, or a merger.

Leave a Comment

David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.