I was in Los Angeles last weekend and wanted to catch up with an old friend that I hadn’t seen in a while. Problem was, I didn’t have her email (she recently left her job and I only had her email address), nor did I have her phone number (I switched to an iPhone and lost all my old phone numbers). All I had was her mailing address, and I had two days to reach her prior to my trip.

So the obvious solution here would be to send her a two-day priority mail letter. The cost is $4.90 (not bad) but the annoying part is that I’d have to drive down to a post office, then wait in a potentially intolerable line. It just sounded like a lot of effort. Fortunately, I came upon a much simpler, cheaper, easier idea. Amazon.com. You see, I’m an Amazon Prime member, which means I can send anything fulfilled by Amazon via two-day delivery for free! So I spent about 15 minutes searching the Amazon site and ended up finding some “doggie gummy snacks” for $1.35 (my friend has a dog). I added in a free gift message – “Hi Jen, I don’t have your phone number and I’m coming to LA this Friday – call me at . . .” and off the package went. $1.35 – sent in two days – from my couch!

Sure enough, that Friday afternoon, Jen called, and we were able to get dinner Saturday night. I saved more than $3 and a lot of time – thanks Amazon!

4 Comments

  1. Pradeep March 23rd, 2010

    learn, learn… :-)

  2. Kushal March 25th, 2010

    This is really neat! XD

    By the way, isn’t Amazon.com trying to get Amazon Prime customers interested in the Kindle? Could it be that they realized they could save money by having Prime customers buy electronic copies of books instead of having to ship it to them? Just a thought.

  3. Frugal1 March 30th, 2010

    well considering Amazon Prime costs $79 a year, unless you order 80 orders/yr it cost you at least $1 shipping plus the item, 40 orders/yr $2/ea. still cheaper than the other 2 day methods if you exceed 30 or so orders yearly, but you get my point.

    Plus your scenario is pretty rare and extreme (far-fetched?)- “…didn’t have her email (she recently left her job and I only had her email address), nor did I have her phone number (I switched to an iPhone and lost all my old phone numbers). All I had was her mailing address…” ever hear of twitter or facebook, myspace, heck even a common friend??

  4. davidzhawk March 30th, 2010

    Well I use Prime to order from Amazon too . . .

    Amazingly, I had no FB, MySpace, twitter – nothing. So this was my last resort.

    Granted, a rare scenario, but it was still fun to do!

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.