1. Google Universal Search. Lots of hype, but really is it that different than what is already there? My friend Owen doesn’t think so. To me, it seems like both Google and Yahoo are acknowledging that “searches for Web sites” is just a piece of the puzzle – Google chooses to address it by incorporating books, news, videos, etc into search results. Yahoo focuses on social networking like delicio.us and Flickr as an alternative to traditional search altogether.

2. Nextag and the A word? Rumors are flying that Nextag has been acquired. Unclear by whom. My guesses: private equity company, Amazon, or Yahoo. More to come.

3. Quality Score Update. A few of my dormant AdWords accounts recently got oodles of clicks out of nowhere. Then the traffic stopped. I smell a Quality Score algorithm experiment.

4. Reactive or Predictive? Having talked to many bid management companies recently, I’m realizing that some companies are big into predictive modeling (“all your keywords that contain the word ‘red’ perform well, therefore, increase the bid on all ‘red’ keywords, regardless of history”) versus reactive management (“look at the last month of data and adjust bids for position, geography, demographics, day-parting, etc for all high-traffic keywords”). Seems like someone should invent a tool that combines the two approaches.

5. Speaking Circuit. I’m tired of looking at conference agendas with faux-expert SEM consultants as the main speakers. So I’m going to start making an effort of talking at some of these conferences for the good of humanity. I’m working on WebMasterWorld PubCon at the moment. If anyone has ideas (or invitations) to speak, let me know.

1 Comment

  1. seo-kolkata May 23rd, 2007

    I have tried to put together the factors that might help to improve adwords quality score. You can check that to see if it is of any help to you.

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.