The latest online marketing trend? Using President Obama as justification to buy something (or basically anything).

Consider this series of YSM ads I discovered today:

President Obama has increased my financial aid (great), but he also wants me to refinance (good thing he increased the financial aid, that will pay for the closing costs on the refi).

But wait, Obama has more recommendations (thank you advertisers for alerting me to these):

Yes, it turns out that Obama has some stocks he wants me to invest in, and he also thinks its time for me to consider getting new auto insurance (not sure why, maybe this is related to the “cash for clunkers” program)?

Earlier this week, Obama sat down with Professor Gates and a Cambridge police officer “over a beer” to settle their differences. Is it a stretch to conclude that Obama wants me to drink Miller Lite whenever I have a dispute with someone (and at lunch, no less). Obama also has an occasional cigarette – should I go out and buy some Camels?

Interestingly, during the Bush administration, these sort of “President says do this” ads were non-existent. Perhaps rather than public opinion polls, the best measure of a President’s popularity is whether online advertisers are willing to associate their products – however tenuous that association may be – with the White House!

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.