It seems there are a lot of Twitter apologists who refuse to listen to anyone with a negative reaction to Twitter. To wit, most of the comments I got on my last Twitter post were from people either accusing me of link bait (I wish I knew how!) or of misunderstanding Twitter entirely.

Today, however, a post by Jeremy Liew at Lightspeed VP’s blog confirmed at least one thing – I’m not the only one disappointed by Twitter. Jeremy quotes a Harvard Business Review article that shows that most registered users on Twitter basically sign up and proceed to do nothing: “Twitter’s usage patterns are also very different from a typical on-line social network. A typical Twitter user contributes very rarely. Among Twitter users, the median number of lifetime tweets per user is one. This translates into over half of Twitter users tweeting less than once every 74 days.”

The Twitter apologists have already come out with arguments attempting to spin this data, such as: these statistics include abandoned accounts; people may not post Tweets but could still be reading others, etc. Ultimately, however, given the extreme vanity of social media, it seems unlikely to me that a social network can really be successful if the majority of the people using it are, well, not using it in a vanity-induced way. Can you imagine people signing up for Facebook just to read their friends’ updates and view their friends’ pictures? Well, there will be some people who do, but the majority of people on Facebook embrace the notion that it is a two-way street.

Of course, it’s possible that Twitter will evolve – either in the way that people use the tool, or by making UI improvements or functionality changes – but currently I am still convinced that Twitter’s anointment as the next iteration of social media is still an unfulfilled media invention.

1 Comment

  1. Jordan McClements June 10th, 2009

    I don't get it either.I think you have to be famous / have a big following already to make it work in any way shape or form.I also think it is a bit sad that anyone would want to follow what a celeb was doing all day long (although admittedly, Stephen Fry does seem like an interesting sort of chap (I think he is the biggest Twitterer in the UK))

Leave a Comment

David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.