I know the Internet world is at a virtual stand-still waiting for yet more commentary on the proposed Yahoo and Microsoft merger, so here I am with my take!

1. It Should Have Been eBay. I still think an eBay-Yahoo merger would have been a better fit. There is a lot of overlap between MSN and Yahoo (search, email, portals) but there’s virtually no overlap between eBay and Yahoo. Imagine Yahbay – online auctions, comparison shopping, email, IM, portal and search – all in one company. Now that’s a real powerhouse. But MSN and Yahoo – beyond a more powerful force in paid search, I don’t really see the synergy.

2. Google’s Crocodile Tears. The blog post by Google’s chief counsel David Drummond was just plain silly. Google complaining about anti-competitive activity is like Barry Bonds complaining about illegal doping in Major League Baseball.

As I’ve written in the past, I’m surprised that Google’s huge market share, discriminatory pricing, product bundling, and anti-competitive usage terms haven’t already triggered anti-trust investigations of Google. Sad but true, but Microsoft is the “little guy” in this fight.

And in the search wars, no one’s hands are clean.

3. Please, Please, Please Get New Interfaces. OK, so assuming this acquisition does go through, here’s some free advice for MSN and YSM: get rid of your paid search user interfaces and just copy Google! I give Yahoo some credit from updating from the old Overture interface, but the new YSM UI is still miles and miles behind AdWords. And MSN has some neat features (parameters, competitive intent scores), but is just unusable on a daily basis.


  1. rhei, writer surefirewealth.com February 5th, 2008

    Thanks for the information! I wasn’t aware of this merger of yahoo and msn. Hmmmm why would yahoo merge with Microsoft. I really don’t have any idea this merger would be of any help to net surfers. Anyway, I’ll just wait and see how will this affect me.

  2. LaBovick Law February 7th, 2008

    David,Great post. I could not agree more with your comments. Keep up the good work with Blogation.net.I love it…Juliet Sallette

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.