I just read a good (and therefore cynical) article on next week’s Search Engine Strategies show in San Jose from SearchQuant (a/k/a Chris from Omniture). Don’t get me wrong, SES serves a purpose, and that purpose is that it’s a good place to meet clients and old friends. But as Chris aptly notes on his blog:

Panelists, vendors, consultants and engine folk, let’s admit it – in our haste to secure our piece of this rapidly expanding pie, we have turned this conference and others like it into a glorified feeding frenzy where insiders position tactics as unique insight, features as solutions and experience as vision.

Amen to that (I plan to do my best to get some of the pie while I’m there!).

Here’s my idea for a fun way to spend an hour on the floor of the SES exhibit hall: SES Bingo! Here’s how it works. Get a group of people together and walk the floor of SES with bingo cards. Create your list of buzz words you expect to hear as you walk the rows and get ready to shout BINGO!

If you need help generating your initial list, here are some sample phrases I expect to hear next week:

  • “Proprietary algorithm”
  • Adwords certified company”
  • “It’ll be in the next release”
  • “Wanna a free koosh ball?”
  • “What’s your monthly spend?”
  • “I’m good friends with Matt Cutts.”
  • “Hey, is that David Rodnitzky of Blogation.net? Where’s my camera?”
  • “Percentage of spend.”
  • “ROI or ROAS?”
  • “We’re not black box technology.”
  • “What happened to the Google Dance?”
  • “I’m good friends with Danny Sullivan.” (oops, wrong conference)
  • Microhoo.”
  • “Follow me on Twitter.”
  • “One second, I’m tweeting.”
  • “I’m good friends with David Rodnitzky” (put this one in the middle square).

1 Comment

  1. niv March 14th, 2012

    i found a new 100% adsense revenue sharing site
    http://www.healthocare.net

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.