Let’s say you work at DoubleClick and your job is to develop an algorithm that matches display ads with appropriate content on, say, CNN.com. An article shows up that is focused on “Mexico.” You figure that perhaps this is an ad about travel – after all, it is winter and a lot of people are looking to get out of the cold and soak in the warmth of Mexico’s beautiful beaches, right?

Well, maybe not. Check out this ad for Tanzania tourism – I don’t think this is the kind of content they wanted to get matched on, unless the pitch here is “at least we’re not Mexico!”


  1. Steve March 8th, 2009

    Today I enjoyed seeing an ad for mail-order Russian brides attached to an article in the Slashdot RSS feed about the relationship between Russian cybercriminals and their government.Marketing is so awesome. AWESOME!

  2. David Rodnitzky March 8th, 2009

    Well, with all the crime in Russia, it only makes sense that Russian women are fleeing into the arms of loving American husbands, right?

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.