I’m very excited to have Oded Itzhak speaking at CRS NYC on our State of Contextual Advertising Panel. Oded is the co-founder of Quigo, which basically invented the concept of placement targeting, which in turn propelled Google to create a similar product on the Google Content Network.

His new Web site – AdSide – is trying to create a similarly high-quality network focused on in-text advertising.
Just to put Oded’s knowledge in perspective – Quigo started around 2000, AdWords Select (the PPC version) was launched in 2002. Nuff said!

2 Comments

  1. Faris October 8th, 2009

    I think the co-founder of Quigo is a brilliant man with unique ideas that have transformed the web experience for the better for most people who surf. Thanks for interviewing Adside Founder. I predict his newest web project shall be a stunning success.

  2. Wildframe February 20th, 2011

    Actually Google beta released it’s AdWords product in September 2000 according to their press release and I imagine their product would have been under development for a significant time before that.

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.