Here’s a list of nine companies (top ten lists are so passe) that you should check out if you are into online advertising. Editor’s note: I’ve tried to avoid listing companies founded by friends, but a couple of these sort of break that rule. Nonetheless, I truly believe that each of these companies will have a significant impact on online advertising in the next two to three years.

In alphabetical order:

  • AdChemy: Next gen online lead generation. Like an Azoogle or Adteractive, but with an intense focus on developing algorithms and technology to optimize ad spend.
  • Adknowledge: PPC applied to email advertising, with a dose of behavioral targeting thrown in for good measure.
  • Collarity: Collaborative filtering and search combined. Great targeting potential for advertisers.
  • eSearchVision: A newcomer to bid management agencies from Europe. Have they solved Google’s ‘yield management’ equation?
  • Moola: The concept here is that you play games against other people and win money for every victory. In between each win, however, you have to watch an ad and then answer questions about the contents of the ad before you can move on. My sense is that this particular company might not be the one to take this concept to the next level, but I like the idea a lot!
  • Quigo: Like AdSense, but far more targeted with far less click fraud.
  • SingleFeed: My friend Brian’s company – they enable you to send data feeds to all the major shopping comparison engines through one feed.
  • SpotRunner: Bid for remnant TV spots online. Plus pre-designed ads so that you don’t have to make your own spots.
  • Visual Sciences: Acquired by WebSideStory, rumor has it that this is going to revolutionize Web analytics.

3 Comments

  1. Steve February 5th, 2007

    I could have sworn that first one was “AdCherny.” My worldview was nearly shattered.

  2. searchquant February 5th, 2007

    C’mon, David, I’ve heard of 7 out of 9. You’re gonna have to get up earlier in the morning than that…Since everyone’s heard of Quigo, SpotRunner and Visual Sciences, I’d vote for replacing them withMediaBoost – Israeli bid mgmt startup. They have very sophisticated descriptions of what they do on their website, and while they probably haven’t proven themselves in the market, kudos to their understanding of search. The Arbitrage Collective – this nebulous group of click arbitrageurs is rumored to exist but no one who’s ever seen them all in one place has ever survived to tell the story. They buy AdWords and sell YSM, but will Panama phase two kill their mojo?Kosmix – a group of algorithms experts claiming to have built a better SE than Google. We’ll see, but the folks behind it have proven themselves on several occasions…

  3. DavidZHawk February 7th, 2007

    Searchquant,Most people have not heard of companies like Quigo or SpotRunner. You are an exception as you are in the eye of the online advertising tornado . . .

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.