1. Monitor and document entire competitive landscape including

  • Competitor products and features
  • Competitor positioning
  • Industry and product trends

2. Use competitive products to gain first-hand knowledge of strengths and weaknesses.

  • Compile info and recommendations for Product Management
  • Use info to assist sales in forming pitches and rebuttals.

3. Express product message through creation and execution of engaging and innovative collateral, print Web content, and presentations.

  • Create Product sheets
  • Maintain Product info on website
  • Determine content and write/edit white papers and other thought leadership collateral.
  • Continually update and refine materials.

4. Support Sales Department with:

  • Factual rebuttals to prospect objections.
  • Displays and collateral used in prospect presentations
  • Product and competitive training.
  • Ongoing updates on new product features

5. Develop and maintain industry ties

  • Represent the company at trade shows (periodically) and interact directly with prospects.
  • Speak at trade shows, participate on panels, conduct demos, etc.


1. In-depth knowledge of the paid search industry

2. Excellent writing skills

3. Excellent speaking and presentation skills

4. Strong skills in understanding and assimilating technical product info

5. Extremely detail-oriented

6. Able to manage multiple assignments concurrently

7. Prior sales training and intuitive grasp of consultative selling techniques

Desired Background:

1. 5+ years of prior Product Marketing experience at a B2B software company

2. 3+ years experience at a company in the paid search ecosystem

3. Many contacts in the Paid Search industry

4. MBA preferred


• Full-time salaried position – compensation dependent on prior experience

• Position includes equity participation and comprehensive benefits (healthcare, vision and dental)

This is an onsite position at Marin’s headquarters in the Financial District in Downtown San Francisco (2 blocks from BART). Marin Software is an equal opportunity employer and is committed to a diverse workplace.

To apply, please send a copy of your resume with “Product Marketing Manager” in subject line to:

Leave a Comment

David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.