Every now and again I see a test ad showing up on AdWords or AdSense. I found one this morning while surfing my gmail . . .

Though I am almost never click on AdWords ads, in this case, I was curious to see whether the novice AdWords user at least sent the destination URL to somewhere interesting. Sadly, the ad takes you to Site.com.

This got me to thinking; I bet that sites like “Site.com” and “Test.com” get a lot of free traffic from stuff like this. Indeed, a did a Compete.com analysis of Site.com and what you clearly see is that the site get tons of traffic from SEOs doing “site:” searches on Google (a Google query that shows you which pages of a site are indexed by Google).

Pretty amazing really – you’d think someone – particularly in the SEO world, would have offer this “site” a ton of money already!

1 Comment

  1. Online Marketing June 17th, 2009

    Very intelligent thought…Unique fun blog topic..enjoyed reading..

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.