My rule of thumb in buying paid search ads is to buy ads on Google, YSM, MSN, and Ask and avoid everything else. I know that somewhere out there there are diamonds in the rough, but I also know that I would have to pour through a lot of junk (which would cost me a lot of money) to find any gems. As a result, it’s generally not worth my while.

Do you agree? Well, now it’s your choice to have your voice heard! You have two ways to respond:

1. Check out the survey on the right frame of this page (it’s a little hard to see I admit). Vote for your favorite second tier search engine and tell all your friends to do the same.

2. Just respond to this post with a comment about good or bad 2nd tier search engines.


  1. Anonymous July 19th, 2007

    I posted one vote for “another site” –

  2. Natalie July 25th, 2007

    I’ve had positive ROI on Looksmart for over two years.

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.