Type in virtually any first and last name into Google and you’ll almost certainly see an AdWords placement from Intelius with the alluring headline “We found [David Rodnitzky].” You are then sent to page where you can pay money to get information about this person, though I’m not entirely sure how accurate this info is, since this is clearly an auto-generated ad.

Today, however, I saw an Intelius ad that didn’t quite hit the mark, though it did hit the “Mac.” See below:


  1. David Belden December 29th, 2009

    Maybe a die-hard Excel fan named their kid "Microsoft Office Mac"?

  2. David Rodnitzky December 29th, 2009

    I've heard worse names . . .

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.