Congrats to Mike Bunnell for solving the mystery client photos – the correct answer was indeed Zappos. Nice try to CalTrainWreak for his attempt to steal away the victory by noting that the answer should really be “” – sorry Cal, close only counts in horseshoes and hand grenades!

I’m so impressed with the way that Mike solved this that I had to include his reasoning. Personally, I hope that Mike never stalks me – there will be no place to hide!

By the way, the prize for this contest is actually pretty cool – it’s a pass to a soon-t0-be-announced conference, valued at around $600 (details of the conference will be announced on this blog soon, hopefully in the next week, so stay tuned)!

Here’s Mike’s research:

How I figured it out….
Well the first 2 photos told me that this is a young/hip company.
The license plate told me that the company is in Nevada, they have an employee that does SEM, and that employee went to Purdue.
In the last photo, I saw the Birkenstock display at the left, so I knew the had something to do with retailing footwear.
After a couple Google searches around Nevada shoe retailer, I found Zappos’ wikipedia page which said their headquarters are in Nevada.
To seal the deal, I searched LinkedIn for “zappos purdue” which returned one result: Robert Avila, Search Engine Marketer at Zappos.
Thanks again — made me feel like a modern day Sherlock Holmes!


  1. CalTrainWreck February 6th, 2009

    Meanwhile I tried to find Britnae Brown (what i read as one of the names hanging in the office) on LinkedIn.Only after failing at that did I recognized the zappos logo on that same paper.Doh.

  2. Mike Bunnell February 6th, 2009

    Well after I went through all that and posted my guess, I noticed that the newest item in David’s blogroll was!

  3. Robert Avila February 21st, 2009

    Congratulations Mike…Nice Detective work!Wish you the best,Robert AvilaPS. Very clever contest D-Rod!

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.