As I’ve mentioned before on this blog, “fear” is one of four base human emotions that work well in direct marketing (the other three being: greed, exclusivity, and vanity).

But it seems to me that this latest LowerMyBills banner ad, which appears to show a video of a peasant woman frantically protecting her baby from an unseen terror, goes a little too far. To me, the video evokes a Russian pogrom or similar genocidal event. I am OK with salsa dancers, giant butterflies, and other such nonsense, but I can’t condone ethnic cleansing videos. Maybe I am just overly-sensitive to this topic, but if you see this ad, tell me you didn’t think the same thing!

1 Comment

  1. jimi February 10th, 2010

    I thought it was OZZY.

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.