First Google added “Google Checkout” logos to the AdWords results for participating merchants. Then they offered “product images” for retailers. Today I noticed the latest non-text test on AdWords search – mini logos (or, maybe these are favicons, I don’t know). See screenshot below – the keyword I typed in was “project manager degree.”

I’ve said this before – why not just go all out and try banners on Google search? Sure the negative press would initially be bad, but if it monetizes better it can’t possibly be evil, right?

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.