I started this blog because I felt that too many other blogs simply re-posted news stories without commentary or analysis. And the one type of “news story” that annoys me the most is what I call the “Google Sneezes” story.

Basically, if Google does anything, many bloggers feels compelled to write about it. For example, if Google built a new volleyball court at the Googleplex, this would definitely be blogged about on many prominent blogs.

I think there is a psychological aspect to this sort of ‘reporting’; when a blogger “breaks” news about a happening at Google, the blogger feels a sense of closeness to Google, and a sense of self-importance for knowing something about Google others don’t. It’s like getting an autograph from a celebrity – the autograph is proof that you were near that person, that for one moment in time, your path and their path crossed.

Going forward, I’ll occasionally add posts that call out these ridiculous “Google-love” articles. Trust me, I could do it full-time if I wanted to.

Without further ado, this week’s “Google Sneezes” stories:

Search Engine Watch: Google Sending Out AdSense Holiday Gifts (I also heard Google is sending out holiday invoices which are about 4500X more expensive than whatever their $35 holiday gift is).

John Battelle’s Searchblog: Google Hits $500 (Um, do I need to read a blog to figure this one out? Anyone ever heard of http://finance.yahoo.com?).

JenSense: Video from the AdSense Booth at SES San Jose (Stop the press! Google owns video cameras, and they filmed me!).

Matt Cutts: Google vs. Yahoo at Sports (This is a pre-emptive Google Sneezes story. I expect many blogs to cover this breaking news about Matt Cutts’ bowling skillz).


  1. Anonymous December 3rd, 2006

    You are so correct in what you are saying. It’s like all the muppets wanna be celebrities, when the true businessmen are raking in the dollars. All this stuff just makes me laugh, it really is a joke.

  2. Anonymous December 15th, 2006

    NEWS REPORT:A company accusing others of click fraud ( AIT.COM ) now revealed to be involved in widespread BLOG SPAMMING.AIT.COM Management said to have compelled employees to conduct orchestrated Search Engine spam.Reported May 1 2006: http://www.projectparadox.com/web-design/web-development/advanced-internet-technologies.phpStephen W.:”I have been awaiting this day for quite some time with eager anticipation. Today marks exactly six months since I left employment at what I consider to be the worst web hosting company in the world. It marks the end of my joke of a contract, which had a number of stipulations extending six months after the end of my employment. Now that it is no longer in effect, I am completely out from under AIT’s thumb and free to speak out about them as I have wanted to for so long.AIT stands for Advanced Internet Technologies, Inc., and is a web hosting company based in Fayetteville, NC. I had the misfortune of working there for approximately nine months in 2005. I consider it ironic now that I was thrilled at the prospect of working there when I started. Even in retrospect, I acknowledge that a lousy employment opportunity was better than none at all, and that my experience with them allowed me to springboard to a much better job. Still, the more I think it over, the more I feel sickened at AIT’s business practices.The majority of my time at AIT I spent as a web developer, creating and updating websites for customers. As someone who loves web design, I truly enjoyed the technical aspects of the job. Management, however, was another matter altogether. I answered to no less than five bosses, a nightmare not unlike the movie Office Space. Thankfully, my immediate supervisor, who managed most of my day-to-day activities, was a great guy who I still miss working with.The rest, unfortunately, I found to be incompetent, overbearing, and reckless. Few, in my opinion, had enough technical savvy to speak intelligently about web design, making me wonder why they were allowed to head up my department. My father always said that, “To be in management, you have to know nothing.” They took it upon themselves to boss us around, set unreasonable timetables, and generally make our lives a living hell. Many of us were chastised for not working late every night, despite the fact that we didn’t earn overtime.This is to say nothing of the fact that I was underpaid. I was hired at a grossly insufficient salary, never receiving bonuses or raises during my tenure. In fact, I earned less than half of normal web developer salaries according to every source I’ve come across, even on the state- and metro-specific level. Their “benefits” (I use the term loosely) didn’t do anything to make up for this, either. On the contrary, I paid more than 30% of my pay every month for family healthcare through AIT’s group coverage, which is probably more than if I had gotten it independently. While I was working there, I didn’t even earn enough for my family and I to live on our own.Still, I put up with it. I even swallowed my morals when I became AIT’s search engine optimization specialist. Granted, this was a position for which I volunteered. I knew nothing about the practice and jumped at the chance to learn something new. Unfortunately, I was in for hell when I realized that they expected immediate results and were willing to use any means necessary to obtain them. Can anyone say black hat?In fact, it was my displeasure to head up AIT’s blog spamming initiative. Unfortunately, many of the sites that resulted from this practice are still polluting the blogosphere (e.g. Internet Shopping, Business on the Internet, and Make’n Money, just to name a few). Hopefully the blogging community at large can forgive me for playing my part in the whole mess. My only defense is that I was doing my job and had no choice but to go along with it.Given my experiences on the inside, it comes as no surprise to me that AIT has a bad name among its customers. One quick search on the web revealed many outspoken AIT customer testimonials, complaints about AIT’s services, negative AIT customer reviews, and countless horror stories of AIT’s business conduct. Customers frequently complain about overpricing, poor customer support, and rampant billing errors. Many cite AIT as harrassing their customers with lawsuits and threats of credit agency reporting in the event that their obfuscated cancellation procedures aren’t followed to the letter. To hear some of them, one can’t help but imagine a tick holding on tenaciously as it drains the life out of you.Perhaps the most compelling evidence, however, is the AIT Sucks website. This is a website created by one of AIT’s former resellers and dedicated to showing people the truth of AIT’s business practices. Just imagine how bad you have to be to make people preach against you this zealously.I, for one, look forward to the day that I hear AIT has gone out of business. I think it’s inevitable, given the way I’ve seen them treat their employees and their customers. I look back on my time there as a bad experience that is best forgotten. If you’re involved with AIT to any extent, be it as an employee, customer, or business partner, my advice is to sever ties with them. Otherwise, you may end up feeling as violated as I do for ever having known them.”- Stephen W.http://www.projectparadox.com/web-design/web-development/advanced-internet-technologies.phpEvidence Examples of AIT BLOGSPAMMING:http://increaseyourincome.blogspot.com/http://businessinternet.blogspot.com/http://shoponweb.blogspot.com/(Instances of hundreds of fraudulent bogus tech articles posted by AIT.COM and its staff with links seeded to point back to AIT’s own corporate business web hosting signup website.)

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.