6 Comments

  1. Nisho June 10th, 2010

    Absolutely.. but in this case, do you think they would be buying ‘PPC’ phrase or broad match?

  2. davidzhawk June 10th, 2010

    Good point Nisho, though I still think it is weird that they are the *only* advertiser – that makes me more suspicious!

  3. David Belden June 10th, 2010

    I just took at look for “residential solar 101” and there were all sorts of ads, and from companies that I can’t imagine are targeting “residential solar 101”. Therefore I think it must be a phrase or broad match on the advertising even though you have it in quotes.

    Is that possible?

  4. DavidZHawk June 10th, 2010

    Dang Dave, you may be on to something there! You are bursting my bubble!

  5. PPC Ian July 13th, 2010

    Nice screenshot! I sure do hate it when people buy my TM, but thinking in this case it could be broad match as Nisho pointed out… When I actually do the search on Google (both in reality and on preview tool), I also notice other folks buying your TM!

  6. Nona Mills December 22nd, 2010

    Absolutely.. but in this case, do you think they would be buying ‘PPC’ phrase or broad match?

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.