Congrats to the US Men’s Olympic basketball team, winners of the 2008 gold medal. I was reading the recap of the game today online when I came to this part of the story:

“They began to celebrate during a break after some technical fouls on Spain with 26 seconds left, then partied at midcourt when it was over with “Born in the USA” blaring over the arena’s speakers.”

That’s all well and good, until you actual listen to the lyrics of Springsteen’s song. Here they are – tell me if – after reading them – they seem like a good celebratory song:

Born down in a dead man’s town
The first kick I took was when I hit the ground
You end up like a dog that’s been beat too much
‘Til you spend half your life just covering up

[chorus:]
Born in the U.S.A.
Born in the U.S.A.
Born in the U.S.A.
Born in the U.S.A.

I got in a little hometown jam
And so they put a rifle in my hands
Sent me off to Vietnam
To go and kill the yellow man

[chorus]

Come back home to the refinery
Hiring man says “Son if it was up to me”
I go down to see the V.A. man
He said “Son don’t you understand”

[chorus]

I had a buddy at Khe Sahn
Fighting off the Viet Cong
They’re still there, he’s all gone
He had a little girl in Saigon
I got a picture of him in her arms

Down in the shadow of the penitentiary
Out by the gas fires of the refinery
I’m ten years down the road
Nowhere to run, ain’t got nowhere to go

I’m a long gone Daddy in the U.S.A.
Born in the U.S.A.
I’m a cool rocking Daddy in the U.S.A.
Born in the U.S.A.

I guess the only thing worse than this ill-chosen lyric would be if George Bush had chosen Bob Dylan’s “With God on Our Side” song for his 2nd inauguration. The lyrics of which go like this:

Oh my name it is nothin
My age it means less
The country I come from
Is called the Midwest
I’s taught and brought up there
The laws to abide
And that land that I live in
Has God on its side.

Oh the history books tell it
They tell it so well
The cavalries charged
The Indians fell
The cavalries charged
The Indians died
Oh the country was young
With God on its side.

Oh the Spanish-American
War had its day
And the Civil War too
Was soon laid away
And the names of the heroes
I’s made to memorize
With guns in their hands
And God on their side.

Oh the First World War, boys
It closed out its fate
The reason for fighting
I never got straight
But I learned to accept it
Accept it with pride
For you don’t count the dead
When God’s on your side.

When the Second World War
Came to an end
We forgave the Germans
And we were friends
Though they murdered six million
In the ovens they fried
The Germans now too
Have God on their side.

I’ve learned to hate Russians
All through my whole life
If another war starts
It’s them we must fight
To hate them and fear them
To run and to hide
And accept it all bravely
With God on my side.

But now we got weapons
Of the chemical dust
If fire them we’re forced to
Then fire them we must
One push of the button
And a shot the world wide
And you never ask questions
When God’s on your side.

In a many dark hour
I’ve been thinkin‘ about this
That Jesus Christ
Was betrayed by a kiss
But I can’t think for you
You’ll have to decide
Whether Judas Iscariot
Had God on his side.

So now as I’m leavin
I’m weary as Hell
The confusion I’m feelin
Ain’t no tongue can tell
The words fill my head
And fall to the floor
If God’s on our side
He’ll stop the next war.

1 Comment

  1. to March 17th, 2011

    http://broutundbrusman.blogspot.com/2011/03/born-down-in-dead-man-town.html
    the words are in the forefront here… hope you like it…

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.