In honor of tomorrow’s inauguration, I decided to type in “Barack Obama” into Google and see
what paid search results showed up. I guess my assumption was that there would a full 10 to 12 ads promoting everything from crappy souvenirs to IQ tests challenging me to beat Obama’s IQ.

Surprisingly, the selection was pretty limited. Here’s the results I got:

As you can see from this list, some of these seem fairly targeted (the Barack bust and the Franklin Mint), others were just bad keyword matching (Great Style Deals), one was outdated (the 2008 Democratic nominee) and one was just plain weird (“dopest” gear, save $4.20 – do stoners really type in searches for Obama?).

This suggests to me that there is probably a fair amount of opportunity to monetize these searches. Perhaps someone can create the Barack Acai Diet or the Barack Debt Consolidation Plan? There’s gold in dem hills!

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.