My friend Doug co-founded a nifty (no longer so) little salary data company called PayScale.com. Today he sent me what I think is one of the most awesome (awesomest?) viral ideas I’ve seen in a long time. The PayScale 2008 March Madness Predictions shows you the NCAA mens‘ basketball brackets and predicts the winner of the tournament based on the average salary of graduates from each school.

For example, in the first round #16 UT-Arlington (where my Uncle Jerry is a professor . . .) pulls a shocking upset over #1 seed Memphis, out-earning them $69K to $59K. Indeed, they make it all the way to the Elite Eight before being bounced by Stanford grads, who average $113K!

I won’t tell you who the eventual winner is, you’ll have to check for yourself. And while I tend to doubt that PayScale’s methodology will be too accurate in predicting the actual NCAA champion, I will make one prediction: after seeing the PayScale bracket, you’ll want to immediately send it to all of your friends who are alumni of the participating schools. This will be a massively successful viral campaign. Nice work Payscale!

1 Comment

  1. T-Enterprise March 21st, 2008

    I have a good idea who will tho! Excellent article. Cheers.

Leave a Comment

David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.