Last year when Terry Semel resigned as Yahoo CEO and Jerry Yang – Yahoo’s co-founder – was announced as the new CEO, I was a little concerned, to say the least. I wrote:

The guy is 38 years old, he’s only worked at one company – ever, and he has been a senior executive at Yahoo during their losing battle to Google over the last six years. If Yahoo needs some new blood to shake the moss off the log, having the founder return as CEO doesn’t seem to be the right solution . . .

Bringing Jerry Yang back seems a bit like the Politburo in the USSR in the 1970s – once the Premier died, they just elected another equally old, equally stodgy replacement who had an equally ineffective and short career at the helm.

So today, as Yahoo announces that Jerry Yang is relinquishing his head role, I have two things to say: first, I told you so. Second, under no circumstances should Yahoo hire *anyone* who has *any* current or prior association with Yahoo. It is time for change -change we can believe in! Personally, I’d love to see someone like Jonathan Rosenberg from Google or even Meg Whitman from eBay take the reigns. Not Susan Decker. Not Jonathan Rosenweig (probably spelling that wrong, but this is a ‘fly by the seat of my pants’ posting . . .). New blood. If Yahoo stands a chance to regain even the slightest aura of its past greatness, change has to come from the outside. That’s all I have to say – have I made my point clear?

1 Comment

  1. tdwhalen November 19th, 2008

    Agreed and well said!

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.