Dear Santa: The usuals (a pony, a chocolate waterfall, a left-handed power hitter), please. Also, these:
Better multi-channel attribution in Google Analytics – It’s gotten better, but there’s still a long way to go (YouTube. Ahem).
Richer performance data on sitelinks – They’re cool and all, but conversion tracking and historical data would give them a lot more juice.
More transparent Facebook Insights – Fan page sales conversion tracking, for one thing. Please.
Merged placement data – Once upon a time, merged auto and placement data was available to good SEMs. Manual merging is not the gift that keeps on giving – quite the opposite. Can we get our merge option back?
Query-level impression share data – Or even keyword-level data. Either way, let us know what we’re leaving on the table (or not).
The PPC Associates blog is taking a few days off for the holidays; we’ll be back and posting on Dec. 27. Happy holidays, everyone! (May your ROIs be merry and bright!)
– Hillary Read, Marketing Manager
– Questions? Comments? Email us at blog at ppcassociates dot com.