This is pretty amusing. There’s a Web site called the “American Anti-Aging Association” that is yet another anti-aging affiliate Web site. I give them credit for coming up with a real sounding name that could lead consumers to believe that they were an independent association making objective reviews of anti-aging products. I’m sure that tactic drives a very high conversion rate.

But I have to draw the line/laugh at their poor PhotoShopping efforts. Take a look at the picture below: is this truly the headquarters of the ‘association’ or does something look a little, um, fishy?

I give them an “A” for effort but an “F” for execution. C’mon guys, if you’re going to paste fake signage onto a picture of a building, at least make it line up properly!

I could also comment on their rather non-professional writing style (“We here at the American Anti-Aging Association . . . ), but I won’t.


  1. Tom Cole July 1st, 2008

    Funny. Fortunately for the AAAA, their target customer is not as discerning as you!

  2. David Rodnitzky July 1st, 2008

    I dunno Tom, if I can figure it out, I assume most people can . . .

  3. Anonymous December 14th, 2008

    I tried to find out whether these guyes are legit, and can find nothing. “A group of dermatologists”? Yeah? Well, who are they?

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.