Last night Universal TV (which I guess is a new station) played the original Star Wars movie. I’ve seen this movie around 50 times, so I was surprised when I seemed to ‘discover’ new things in the production this time around.

This is about as non-SEM as you can get, but here are a few of things I noticed:

1. If Luke is staying with his uncle . . . When we first meet Luke Skywalker, he’s living on a farm with his uncle. As we later find out, Luke’s father is Darth Vader, so doesn’t that mean that either a) Luke’s uncle is Darth Vader’s brother or b) Luke’s aunt is Darth Vader’s sister? Either way, I gotta believe that being a farmer (farming sand as far as I can tell) is sort of like being Roger Clinton compared to Bill Clinton when your sibling is Darth Vader.

2. Why does jumping in the garbage disposal work? Luke, Han, Chewie and Leia are seemingly trapped by stormtroopers on the Death Star when Leia blasts a hole in the wall and they all jump into a pile of garbage. As dumb as stormtroopers seem to be, one would think that they might be smart enough to notice the giant smoldering hole in the wall and deduce that our heroes are somewhere in the vicinity.

3. What’s up with Obi-Wan talking to Darth Vader on a first name basis? In the epic lightsaber fight between Darth Vader and Obi-Wan, Obi-Wan address Darth Vader as “Darth.” For example: “You can’t win, Darth. If you strike me down, I shall become more powerful than you can possibly imagine.” You would think that Obi-Wan would use either “Anakin” – since this is how he grew up knowing Darth Vader, or the full name – Darth Vader. But to call him the colloquial “Darth” seems too friendly to me.

4. General Dodonna and Mick Fleetwood – separated at birth? Compare the General leading the war room during the final battle with Fleetwood Mac drummer Mick Fleetwood – you gotta admit that they look pretty familiar . . .

5. Nazi victory party? And finally, this is not a new observation, but it’s been pointed out to me that the final victory scene of Star Wars is a direct ripoff of Leni Refinstahl’s Nazi propaganda film, The Triumph of the Will. I don’t think there’s any hidden pro-Nazi subtext here (and indeed, the evil Empire soldiers are called Stormtroopers, no doubt a reference to Nazi soldiers), I think George Lucas was just impressed by the grandeur of the film.

Happy 4th of July to all, and to all a good night!


  1. Adam Khan July 5th, 2008

    Happy 4th — now 5th here.I want more Rodnitzkic culture vulturism. A new and separate blog?

  2. Sagar July 5th, 2008

    I agree with Adam– this is wonderful. I’d love to see more pop culture observations.

  3. David Rodnitzky July 7th, 2008

    Sorry guys but I can only handle one blog at a time. But I’m glad you liked the observations and I’ll try to throw some more in every now and again . . .

  4. Anonymous July 8th, 2008

    Uncle Owen was a moisture farmer.He farmed for water.

  5. David Rodnitzky July 8th, 2008

    A moisture farmer – that further confirms him as the black sheep of the family. Question: is Darth Vader his brother or brother-in-law?

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.