The last year brought plenty of industry change (mergers, great big furry algo changes, retargeting, etc.). Smart SEMs and SEOs are already prepping for how they see 2012 evolving. Here are 10 things to watch in the coming year:
Google+ growth – How big a bite will the new (big) kid on the social block take out of Facebook?
Mobile growth – CEO David Rodnitzky has his doubts about the more zealous projections, but mobile has plenty of marketers touting it as the next big thing. Although there’s a new factor to consider, namely…
Siri’s effects on local search – Still seems early, but Siri could help users bypass local search – both SEO and PPC.
Can Bing reverse the trend (again?) – After building momentum early in 2011, Bing’s growth has slowed. Does the also-ran have any 2012 tricks up its sleeve?
Google search ad placements – If PPC listings stay at the bottom of the search listings, will they out-perform right-rail ads like Google projects? Or are more changes in store?
Tablet traffic – With so many tablets gifted, tablet traffic is poised to explode…get your mobile campaigns ready!
Google dynamic ads – Will they go live? (David Rodnitzky hopes they don’t.)
Google SERP layout – Will this bit of testing be the norm?
Retargeting – Google’s new security measures won’t help SEO-based retargeting any…what kind of workarounds or new trends will develop instead?
As always, hit me with what I missed…and here’s hoping your 2012 is off to a great start.
– Hillary Read, Marketing Manager
– Questions? Comments? Email us at blog at ppcassociates dot com.