Press/Media Category: Expert Perspective
What First-Party Data Can and Can’t Do for Agencies
Nov 10 2020
There’s been a lot of discussion of the ecosystem turning to first-party data in response...
First-Party Data Isn’t Enough; Here Is Why
Aug 31 2020
Much has been made about the slow death of third-party cookies. While marketers reconsider their...
Empathetic Comms in the Age of COVID – What’s Changed and What Will Persist
Jun 06 2020
In the marketing world, we’ve all been hearing about leading with empathy since the COVID-19...
Adapting your SEO Strategy to Soften the Impact of COVID-19 on Organic Traffic
Apr 06 2020
It’s no longer news that coronavirus has upended the way we live our day-to-day lives....
How B2B Companies Can Be Proactive about Managing Paid Media During COVID-19
Mar 25 2020
Throw away those 2020 forecasts and best practices; the COVID-19 outbreak has changed the game....
A Plea to Disrupt Your Creative
Mar 03 2020
Have you ever looked over someone’s shoulder when they were scrolling through their phone and...
How to Uncover SMB Digital Growth Opportunities for 2020
Feb 03 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about...
How to Use Holiday Season Traffic for Q1 Growth
Dec 30 2019
A 2020 Q1 strategy for success: Holiday season audience types and how to engage with...
CCPA and the Pivot to First-Party Data
Dec 16 2019
When the California Consumer Privacy Act (or CCPA) comes into effect on January 1, 2020,...
4 Initiatives B2Bs Must Tackle Now to Win in 2020
Nov 26 2019
We all know the importance of retargeting users who have visited your website but haven’t...
Pro Tip: Leaning into Facebook’s Automation for the 2019 Holiday Season
Nov 25 2019
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019...