We’ll get to the nitty-gritty of our video and content marketing capabilities, but first let’s talk strategy.
We begin by assessing the type of available content and determining the optimal channels and targeting methods that align with a client’s goals.
So what does all of that mean?
First, the goals: we focus on both ROI and engagement metrics per the client’s needs. We’ll measure and optimize to metrics such as interactions with ads, play-throughs, click-through rates, onsite metrics, conversions, revenue, and conversion funnel analysis.
We’ll do this across any number of channels, including but not limited to: YouTube, Facebook, Twitter, StumbleUpon, Tremor Media, Outbrain, and various display networks.
We’ll work with clients to determine optimal ad types, such as preroll/midroll/in-stream video, click-to-play video, rich media ads for video, images, interactive content, news articles, and more. And we’ll create and optimize from there.
Don’t forget attribution; we have solutions that analyze which parts of the funnel are working, how they’re working, how to fine-tune, and where to adjust.
Simply put, we’ll build brand awareness and revenue – and we’ll do it according to the goals of each client.