The mobile game is changing the digital marketing landscape. New ad types and targeting options are released almost daily – witness Facebook’s watershed Q2 earnings report – and staying in front of your target audience is both easier and more complicated than ever. Luckily, we at 3Q Digital love a good challenge. Here’s how we approach the mobile challenge:
Customized Mobile Strategies
What works for desktops and laptops often don’t work for mobile. We approach mobile as a completely different channel, far beyond simply replicating what works on PCs. At a granular level, this often means changing our keyword approach completely as long-tail queries are not really viable on mobile.
“Build it and they will come” is becoming less relevant in today’s on-the-go world. People’s search behavior is largely determined on where they are, so we make sure to segment things out geographically. Where they go, we go.
Tablet vs. mobile? AT&T vs. Verizon? There are tons of targeting options by device, carrier, and more, and they matter. Again, it’s not about one size fitting all; it’s about optimizing your campaigns to your target audience.
Facebook, Google, and Beyond
The biggest channels are investing more and more heavily into new mobile ad types. We’ll make sure your ads are front and center on the platforms that make sense for your goals.