The world leader in SEM includes AdWords, the Google Display Network, DoubleClick, and Google Search Partners.
The Bing/Yahoo network represents more than 29% of available search traffic. Yahoo’s premium display advertising space is some of the industry’s most valuable; the U.S. home page, for example, gets 38M unique visitors per day.
Marin Software, which manages more than $5 billion in annualized ad investments, provides the leading digital ad management platform used by advertisers and agencies. Offering an integrated platform for search, social, display, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.
Attribution platform Convertro helps marketers understand where to allocate budget across channels at the most granular level, to maximize ad performance and accelerate growth. Along with evaluating conversions and interactions across digital channels, Convertro matches in-store purchases with offline and online marketing efforts to help brands identify which advertising is driving consumers to stores.
MediaMath invented the demand side platform (DSP). The MediaMath Marketing Operating System, TerminalOne, allows agencies and advertisers to plan, execute, optimize, and analyze marketing programs across the digital landscape. One easy-to-use platform brings together digital media, data management and analytics to drive better results for branding, direct response, and full-funnel marketing. MediaMath’s algo-driven optimization for direct-response and branding campaigns has been proven to deliver superior performance at near-limitless scale.
Nanigans offers the only SaaS platform that optimizes to predictive lifetime value. The brand’s technology empowers in-house performance marketers to find, acquire, and retarget their most profitable customers at scale across social and mobile. Nanigans runs over $350 million through their platform annually and provides cost savings for customers through direct publisher relationships.
Searchmetrics is the pioneer and leading global enterprise platform for SEO, content, social media, PR, and analysis. Searchmetrics delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan.
Global Image Factory is an enterprise-scale graphical creative services company that offers high quality, low cost, and rapid turnaround. The company currently produces paid media banners (static and flash), Facebook creative, email content, and site content for several retail e-commerce sites, advertisers, agencies, and advertising networks. The work includes resizing for different online ad formats, adapting for usage on mobile devices, changing copy, localizing content, and studio work.
Adobe’s suite of marketing products includes: Adobe SiteCatalyst, a web analyics site tool; the Omniture online marketing suite, which provides advertisers with actionable and real-time intelligence about online strategies and marketing initiatives; and Adobe Analytics, which instantly creates, customizes, and distributes reports and dashboards in a variety of formats that can be viewed on desktops, mobile devices, and HD displays. Adobe allows advertisers to
measure, report, and integrate data from online initiatives across different marketing channels into a single place and get information on key performance indicators (KPIs), including purchasing metrics, customer loyalty, campaigns, and visitor profiles.
Productsup’s advanced technology features allow clients to easily collect product data from various suppliers, to optimize and structure the data, and to distribute customized feeds to thousands of export and marketing channels, including Google Shopping. The platform is used by online merchants, aggregators, and agencies to control individual product data needs.
IgnitionOne is the global leader in cloud-based digital marketing solutions, providing world-class proprietary technology and expert services to improve digital marketing performance across Search, Display, Social and Mobile. Brands can use IgnitionOne to understand users through data management and cross-channel attribution and optimize conversions through marketing automation. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta, and Fiat.
Optimizely makes website optimization software that provides businesses the ability to conduct A/B, multipage, and multivariate testing that may be used for making data-driven decisions. Optimizely acts as an on-demand technical team, with technology that turns companies’ creative changes into instantly generated and deployed code.
AdParlor is a global social advertising company specializing in helping large advertisers get the best ROI for their digital marketing spend. AdParlor’s best-in-class advertising technology and exemplary campaign management has been tailored for global advertisers looking for scale and the goal of turning social advertising into a DR platform. The company offers fully managed or self-managed options. AdParlor is a PMD of both Facebook and Twitter.
Fanplayr is an innovative eCommerce solutions company tackling the most important and fundamental challenge in the space: converting a website visitor into a loyal customer. Fanplayr’s cloud-based and data-driven Smart & Targeted Conversions application is designed to help online merchants earn more sales by increasing on-site conversions and average order values. Smart & Targeted Conversions provides online merchants with the ability to deliver real-time, targeted purchase incentives to specific segments of visitor traffic. With Fanplayr, online merchants can understand their visitors’ intent and deliver the right offer to the right visitor at the right time.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Kenshoo is the only Facebook strategic Preferred Marketing Developer (sPMD) with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange. The company directs more than $200 billion in annual client online sales revenue.
TruEffect is a digital advertising services company specializing in first-party data. The patented technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. TruEffect provides audience targeting and measurement, audience data mobilization, and ad serving.
Tableau Software, one of the 50 fastest-growing U.S. software companies, provides applications for rapid-fire analytical business intelligence. Tableau incorporates several features: Desktop, a highly interactive data visualization application; Server, a business intelligence solution that provides browser-based visual analytics in a few clicks; and Reader, a free viewing application that allows anyone to read and interact with packaged workbooks created by Tableau Desktop.
DataPop makes every ad relevant by enabling marketers to turn their offers into targeted, unique messages on a massive scale. DataPop paid search application creates messages specifically tailored to each consumer based on their demographics, location, and intent. Using a marketer’s unique set of offers, DataPop will help deliver the most relevant and effective messages possible, and on a massive scale – thousands of campaigns and ad groups created and managed easily.