3Q Digital http://3qdigital.com Integrated Digital Marketing Fri, 31 Jul 2015 20:32:40 +0000 en-US 3Q Digital hourly 1 Marketing Mavericks: an Interview with Lisa Joy Rosner of Neustar http://3qdigital.com/cmo-interviews/marketing-mavericks-an-interview-with-lisa-joy-rosner-of-neustar/ http://3qdigital.com/cmo-interviews/marketing-mavericks-an-interview-with-lisa-joy-rosner-of-neustar/#comments Fri, 31 Jul 2015 16:19:30 +0000 http://3qdigital.com/?p=18616 Name: Lisa Joy Rosner Company: Neustar Twitter handle: @lisajoyrosner – @neustarCMO @neustarCTO @neustar How long have you been in your current role? One year When you look back at the last six months, what were some of the biggest surprises of your job? Brand matters.  Six months ago, I told the marketing team that the 3 most […]

The post Marketing Mavericks: an Interview with Lisa Joy Rosner of Neustar appeared first on 3Q Digital.

]]>
http://3qdigital.com/cmo-interviews/marketing-mavericks-an-interview-with-lisa-joy-rosner-of-neustar/feed/ 0
How to Write Content-Caliber Ad Copy http://3qdigital.com/featured/how-to-write-content-caliber-ad-copy/ http://3qdigital.com/featured/how-to-write-content-caliber-ad-copy/#comments Thu, 30 Jul 2015 16:09:23 +0000 http://3qdigital.com/?p=21624 Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up […]

The post How to Write Content-Caliber Ad Copy appeared first on 3Q Digital.

]]>
http://3qdigital.com/featured/how-to-write-content-caliber-ad-copy/feed/ 0
Video, Carousel Ads Producing Huge Gains for Facebook Advertisers http://3qdigital.com/socialmedia/facebook/video-carousel-ads-producing-huge-gains-for-facebook-advertisers/ http://3qdigital.com/socialmedia/facebook/video-carousel-ads-producing-huge-gains-for-facebook-advertisers/#comments Wed, 29 Jul 2015 20:00:31 +0000 http://3qdigital.com/?p=21544 Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […]

The post Video, Carousel Ads Producing Huge Gains for Facebook Advertisers appeared first on 3Q Digital.

]]>
http://3qdigital.com/socialmedia/facebook/video-carousel-ads-producing-huge-gains-for-facebook-advertisers/feed/ 0
The Ultimate Guide to a High-Converting 404 Page http://3qdigital.com/featured/the-ultimate-guide-to-a-high-converting-404-page/ http://3qdigital.com/featured/the-ultimate-guide-to-a-high-converting-404-page/#comments Wed, 29 Jul 2015 14:46:42 +0000 http://3qdigital.com/?p=21253 Most 404 pages fall into one of two categories: 1. An afterthought, with a boring, bordering-on-punitive message written by a developer. It’s either full of technical jargon or blames the visitor for landing there, like this one: 2. Or a cutesy page built by a designer that’s supposed to reinforce the brand and make the […]

The post The Ultimate Guide to a High-Converting 404 Page appeared first on 3Q Digital.

]]>
http://3qdigital.com/featured/the-ultimate-guide-to-a-high-converting-404-page/feed/ 0
Google Tag Manager 2.0: New Vocabulary, Improved Functionality http://3qdigital.com/seo-2/google-tag-manager-2-0-new-vocabulary-improved-functionality/ http://3qdigital.com/seo-2/google-tag-manager-2-0-new-vocabulary-improved-functionality/#comments Tue, 28 Jul 2015 16:44:15 +0000 http://3qdigital.com/?p=21628 The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […]

The post Google Tag Manager 2.0: New Vocabulary, Improved Functionality appeared first on 3Q Digital.

]]>
http://3qdigital.com/seo-2/google-tag-manager-2-0-new-vocabulary-improved-functionality/feed/ 1
Facebook Ad Audience Too Small for Ads Manager? Try Power Editor http://3qdigital.com/socialmedia/facebook-ad-audience-too-small-for-ads-manager-try-power-editor/ http://3qdigital.com/socialmedia/facebook-ad-audience-too-small-for-ads-manager-try-power-editor/#comments Mon, 27 Jul 2015 16:44:43 +0000 http://3qdigital.com/?p=20871 Let’s say you want to launch an ad targeting a small group of people on Facebook. (Last week, we tried this with users who had liked our FBPPC Facebook page.) Curiously, what happens when you prep the ad in Ads Manager is totally different from what happens when you prep the ad in Power Editor. […]

The post Facebook Ad Audience Too Small for Ads Manager? Try Power Editor appeared first on 3Q Digital.

]]>
http://3qdigital.com/socialmedia/facebook-ad-audience-too-small-for-ads-manager-try-power-editor/feed/ 1
Marketing Mavericks: an Interview with Method Mill’s Rishi Sethi http://3qdigital.com/cmo-interviews/marketing-mavericks-an-interview-with-method-mills-rishi-sethi/ http://3qdigital.com/cmo-interviews/marketing-mavericks-an-interview-with-method-mills-rishi-sethi/#comments Fri, 24 Jul 2015 16:15:37 +0000 http://3qdigital.com/?p=18376 Name: Rishi Sethi Company: Method Mill Twitter handle: @rishisethi88 How long have you been in your current role? One year. When you look back at the last six months, what were some of the biggest surprises of your job? The problems that we believed companies need help with are not always the problems that they’re […]

The post Marketing Mavericks: an Interview with Method Mill’s Rishi Sethi appeared first on 3Q Digital.

]]>
http://3qdigital.com/cmo-interviews/marketing-mavericks-an-interview-with-method-mills-rishi-sethi/feed/ 0
3Q Digital Download Episode 14: B2Me Inbound Marketing http://3qdigital.com/podcasts/3q-digital-download-episode-14-b2me-inbound-marketing/ http://3qdigital.com/podcasts/3q-digital-download-episode-14-b2me-inbound-marketing/#comments Thu, 23 Jul 2015 15:45:36 +0000 http://3qdigital.com/?p=20845     Inbound Marketing extraordinaire Diane Pease from Cisco joins host Joe Kerschbaum in breaking down B2B marketing. Diane’s key takeaway: The one action someone should take to improve their B2B PPC campaigns is to know your audience, and address their concerns with your paid search messaging. 

The post 3Q Digital Download Episode 14: B2Me Inbound Marketing appeared first on 3Q Digital.

]]>
http://3qdigital.com/podcasts/3q-digital-download-episode-14-b2me-inbound-marketing/feed/ 0
Want Cost Efficient Remarketing? Don’t Sleep On RLSA http://3qdigital.com/google/want-cost-efficient-remarketing-dont-sleep-on-rlsa/ http://3qdigital.com/google/want-cost-efficient-remarketing-dont-sleep-on-rlsa/#comments Wed, 22 Jul 2015 15:59:08 +0000 http://3qdigital.com/?p=21107   Remarketing is a key part of most (if not all) successful digital marketing strategies. It’s a best practice to include some variation of retargeting when managing SEM accounts. Typically, these audiences consists of people who clicked on your ad, visited your site, but did not convert (or meet whatever requirement you have set as […]

The post Want Cost Efficient Remarketing? Don’t Sleep On RLSA appeared first on 3Q Digital.

]]>
http://3qdigital.com/google/want-cost-efficient-remarketing-dont-sleep-on-rlsa/feed/ 0
Photoshop image resizing: a handy cheat sheet http://3qdigital.com/design/photoshop-image-resizing-a-handy-cheat-sheet/ http://3qdigital.com/design/photoshop-image-resizing-a-handy-cheat-sheet/#comments Tue, 21 Jul 2015 13:17:57 +0000 http://3qdigital.com/?p=21082 We work with non-designers every day who have questions on how to resize images for Photoshop and how to choose proper dimensions and specs for an optimal outcome. In the interest of saving you back-and-forth time with your own Creative team, here are step-by-step instructions (and some tips and tricks) on how to resize an […]

The post Photoshop image resizing: a handy cheat sheet appeared first on 3Q Digital.

]]>
http://3qdigital.com/design/photoshop-image-resizing-a-handy-cheat-sheet/feed/ 0