3Q Digital http://3qdigital.com Integrated Digital Marketing Fri, 19 Dec 2014 19:14:20 +0000 en-US 3Q Digital hourly 1 Your Voice, Heard: State of SEM Infographic http://3qdigital.com/featured/voice-heard-state-sem-infographic/ http://3qdigital.com/featured/voice-heard-state-sem-infographic/#comments Fri, 19 Dec 2014 15:59:19 +0000 http://3qdigital.com/?p=17262 After an exhaustive polling process, the results are finally in! Our comprehensive infographic (available here) details what SEM practitioners value most, how many clients they tend to work with, spend, and tons more. We asked some of our poll-ees to dish a little extra dirt on which SEM features and tools they especially thought useful […]

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Maximize PPC Productivity: 2 Killer Tips http://3qdigital.com/experience/maximize-ppc-productivity-2-killer-tips/ http://3qdigital.com/experience/maximize-ppc-productivity-2-killer-tips/#comments Thu, 18 Dec 2014 16:05:59 +0000 http://3qdigital.com/?p=17182 Whether you work at an agency or you’re in-house, there’s always something keeping you busy all day. There will always be a task that could be completed to the extreme where some people end up working 12-hour days. Hopefully the tips below can help you prioritize your day and your week to make a bigger […]

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Understand the shopping behaviors of mobile searchers http://3qdigital.com/mobile/understand-shopping-behaviors-mobile-searchers/ http://3qdigital.com/mobile/understand-shopping-behaviors-mobile-searchers/#comments Wed, 17 Dec 2014 16:30:36 +0000 http://3qdigital.com/?p=17112 Mobile devices now account for 60% of total digital media time spent, according to comScore, so it’s no wonder that mobile search is taking over too. Yahoo’s recent study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, […]

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Boxing With Clients http://3qdigital.com/culture/boxing-clients/ http://3qdigital.com/culture/boxing-clients/#comments Tue, 16 Dec 2014 16:23:16 +0000 http://3qdigital.com/?p=17143 “Mission is important to culture because it helps us all understand ‘why we fight.”…David Rodnitzky, The 3Q Culture Manifesto Our CEO, David Rodnitzky, just published our Company Culture Manifesto, which I encourage you to read if you’ve not done so already. As an agency, we’ve followed these precepts for a long time…even if they were never […]

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The Magic 10-Second Fix for AdWords Scripts Parsing Errors http://3qdigital.com/google/magic-10-second-fix-adwords-scripts-parsing-errors/ http://3qdigital.com/google/magic-10-second-fix-adwords-scripts-parsing-errors/#comments Mon, 15 Dec 2014 16:21:52 +0000 http://3qdigital.com/?p=17155 At 3Q Digital, we use AdWords scripts for a variety of admin and monitoring tasks, such as changing ad group names in bulk, discovering broken destination URLs, and alerting us to campaigns that are consuming their budget faster than planned.  We’ve built scripts from scratch as well as made use of the amazing libraries of […]

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AdWords Editor 11.0: Pros, Cons, and Takeaways http://3qdigital.com/google/adwords-editor-11-0-pros-cons-takeaways/ http://3qdigital.com/google/adwords-editor-11-0-pros-cons-takeaways/#comments Thu, 11 Dec 2014 19:34:04 +0000 http://3qdigital.com/?p=17218 AdWords Editor 11.0 dropped Wednesday as Google’s holiday present to SEMs. According to Google, 11.0 represents “the biggest update to the application” since they released in 2006. So are they overstating things, or is this really the best possible response to all those holiday wishlists floating around? Let’s start with some features we immediately noticed […]

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3Q Digital Download Episode 6: Remarketing http://3qdigital.com/podcasts/3q-digital-download-episode-6-remarketing/ http://3qdigital.com/podcasts/3q-digital-download-episode-6-remarketing/#comments Thu, 11 Dec 2014 19:07:52 +0000 http://3qdigital.com/?p=17116   Our host, Joseph Kerschbaum, and guest Jay Stampfl talk all things remarketing in this episode of the 3Q Digital Download Podcast. Here are Jay’s key takeaways: 1. If you have a subscription service or a product, identify which terms are going to be navigational. If a user has already bought or subscribed, cut them […]

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AdWords Custom Columns: a Holiday Miracle http://3qdigital.com/google/adwords-custom-columns-holiday-miracle/ http://3qdigital.com/google/adwords-custom-columns-holiday-miracle/#comments Thu, 11 Dec 2014 17:07:16 +0000 http://3qdigital.com/?p=17203 Yesterday, Google announced new Custom Columns in AdWords, something SEMs have been craving for some time. This feature allows you add additional columns to your reporting, name and define the columns, and segment them to provide your clients with more detailed insights. Four of the biggest reasons this is our favorite holiday present in some time: 1. You […]

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SEM Experts Want These Features for the Holidays http://3qdigital.com/google/sem-experts-want-features-holidays/ http://3qdigital.com/google/sem-experts-want-features-holidays/#comments Wed, 10 Dec 2014 17:12:56 +0000 http://3qdigital.com/?p=17160   We’ve been asking the SEM wizards around the 3Q offices: what do you hope Santa brings us in the way of ad improvements this year? Let’s lay out the full (long) list, shall we? 1) I wish Google would allow managing labels in editor. That would make life so much easier! 2) Another point on labels-it […]

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Tips for smoothly translating international SEM content http://3qdigital.com/featured/tips-smoothly-translating-international-sem-content/ http://3qdigital.com/featured/tips-smoothly-translating-international-sem-content/#comments Tue, 09 Dec 2014 16:48:47 +0000 http://3qdigital.com/?p=16950 In the world of online marketing, managing localized content can be a long process with multiple revisions, back and forths, cultural differences, and time zone changes. When expanding your search efforts, here are some tips that can help you streamline the process when working with online content in multiple languages: 1. Local Insights: Before you […]

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