3Q Digital http://3qdigital.com Integrated Digital Marketing Wed, 17 Sep 2014 14:50:52 +0000 en-US hourly 1 How to bring keywords back from the right-rail grave http://3qdigital.com/featured/bring-keywords-back-right-rail-grave/ http://3qdigital.com/featured/bring-keywords-back-right-rail-grave/#comments Wed, 17 Sep 2014 14:50:52 +0000 http://3qdigital.com/?p=15326 Today I want to share some tips that are a good way to push for extra volume, using the keywords you’re already bidding on.  Sounds easy, right?  Well, it is! Let me give you a good scenario for this push:  Let’s say your client (or your own personal  account, for that matter) has had really […]

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The Future of Digital Marketing: Q&A with Google’s Ryan Gibson http://3qdigital.com/google/future-digital-marketing-qa-googles-ryan-gibson/ http://3qdigital.com/google/future-digital-marketing-qa-googles-ryan-gibson/#comments Tue, 16 Sep 2014 15:49:40 +0000 http://3qdigital.com/?p=16391 3Q Digital and Google are co-presenting The Future of Digital Marketing, a day-long summit in Google’s PartnerPlex, tomorrow. In advance of the event, we sat down with Google 10-year veteran Ryan Gibson, who has spent the majority of his career working directly with brand and performance agencies. Currently, Ryan manages the West Coast Performance Media Agency Team […]

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Beginner’s Guide to PPC Automated Rules http://3qdigital.com/google/beginners-guide-ppc-automated-rules/ http://3qdigital.com/google/beginners-guide-ppc-automated-rules/#comments Mon, 15 Sep 2014 15:56:44 +0000 http://3qdigital.com/?p=16365 When you’ve worked in PPC for a few years, it’s easy to forget that not everyone knows about all the awesome things you can do right within Google AdWords. Sure, that feature may seem basic to you, but to a beginner it could be mind-blowing. Automated rules is one such feature that can seem mundane, […]

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Looking for a digital marketing career? Learn these 7 interview tips http://3qdigital.com/experience/looking-digital-marketing-career-learn-7-interview-tips/ http://3qdigital.com/experience/looking-digital-marketing-career-learn-7-interview-tips/#comments Fri, 12 Sep 2014 15:45:27 +0000 http://3qdigital.com/?p=15512 We’ve seen a ton of good resumes for openings at 3Q Digital (more on those careers, if you’re interested). But a good resume, sadly, doesn’t always translate to a good interview. If you’re up for a job and get the chance to strut your stuff in person, it’s a good idea to follow these tips […]

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How-to: Reconcile Google Analytics and AdWords Data http://3qdigital.com/analytics/reconcile-google-analytics-adwords-data/ http://3qdigital.com/analytics/reconcile-google-analytics-adwords-data/#comments Thu, 11 Sep 2014 16:06:28 +0000 http://3qdigital.com/?p=15997 While Google Analytics and AdWords can and do report on the same campaigns, it’s important to recognize that comparing data between the two platforms will never be apples-to-apples. The different terminology, tracking settings, and attribution are important to recognize when diving into any problem and marrying data between the platforms. In this post, we’ll examine […]

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Remote Work Isn’t Remote Work http://3qdigital.com/experience/remote-work-isnt-remote-work/ http://3qdigital.com/experience/remote-work-isnt-remote-work/#comments Wed, 10 Sep 2014 16:09:26 +0000 http://3qdigital.com/?p=16295 We’re definitely in hiring mode @ 3QDigital, and I’ve been promised this if my blog post leads to any new employees, my employer will purchase for me the following items: Please click this link to see our job openings. Go ahead…I’ll wait :.) Do you see where the jobs are located? Go ahead and ignore […]

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Getting Started with Pivot Tables: Avoid the Easy Mistakes http://3qdigital.com/featured/getting-started-pivot-tables-avoid-easy-mistakes/ http://3qdigital.com/featured/getting-started-pivot-tables-avoid-easy-mistakes/#comments Tue, 09 Sep 2014 16:01:08 +0000 http://3qdigital.com/?p=16268 Pivot tables provide fast access to data that can dramatically shorten the amount of time that you spend analyzing anything from account structure to campaign performance. Unfortunately for those who are just getting started with them, they can create problems and frustrations just as easily as they can eliminate them. This blog post will help […]

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Are You In or Out? Considerations for In-House or Agency SEM Roles http://3qdigital.com/experience/considerations-house-agency-sem-roles/ http://3qdigital.com/experience/considerations-house-agency-sem-roles/#comments Mon, 08 Sep 2014 15:44:43 +0000 http://3qdigital.com/?p=16204 Catsup or ketchup? Superman or Batman? “Less filling” or “Tastes great”? Agency or in house? Do questions get more divisive or polarizing than the ones above? I certainly have strong opinions on all of those quandaries, but as someone who has spent the majority of their professional career building brand awareness and driving revenue through […]

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How-to: Bulk-Update Sitelinks (and More) in the AdWords UI http://3qdigital.com/featured/bulk-update-sitelinks-adwords-ui/ http://3qdigital.com/featured/bulk-update-sitelinks-adwords-ui/#comments Fri, 05 Sep 2014 15:35:03 +0000 http://3qdigital.com/?p=15797 For strong paid search campaigns, sitelinks are an absolute no-brainer. The lift they give already strong ads is proven, and they boast many other benefits: they take up more space, making your ad stand out over your competitors; the searcher can go directly to a more specific page if that was their intent; and you […]

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3 Simple Steps to Improve the E-commerce Experience for 2015 http://3qdigital.com/consumer/3-simple-steps-improve-e-commerce-experience-2015/ http://3qdigital.com/consumer/3-simple-steps-improve-e-commerce-experience-2015/#comments Thu, 04 Sep 2014 16:02:36 +0000 http://3qdigital.com/?p=16139 The eCommerce industry is a big one and is expected to reach sales of 1.92 trillion dollars by 2016. If you own an online store, you are going to want to get a piece of that pie. The best way to do so is to improve your current store for 2015. The entire shopping experience […]

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