3Q Digital http://3qdigital.com Integrated Digital Marketing Thu, 24 Jul 2014 21:26:33 +0000 en-US hourly 1 App, website cards drive Q2 leap for Twitter ad performance http://3qdigital.com/socialmedia/twitter/website-cards-drive-q2-leap-twitter-ad-performance/ http://3qdigital.com/socialmedia/twitter/website-cards-drive-q2-leap-twitter-ad-performance/#comments Thu, 24 Jul 2014 18:23:23 +0000 http://3qdigital.com/?p=15663 The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad […]

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Strange New World: How Developing Marketers Meet Daily SEO Challenges http://3qdigital.com/culture/strange-new-world-developing-marketers-meet-seos-daily-challenges/ http://3qdigital.com/culture/strange-new-world-developing-marketers-meet-seos-daily-challenges/#comments Thu, 24 Jul 2014 16:14:52 +0000 http://3qdigital.com/?p=15292 SEO knowledge is a work in progress for everyone in the field, whether they’ve been working in it for 10 days or 10 years. The industry morphs daily, with countless blogs (hey, like this one!) weighing in on what’s important, what’s less important, what’s about to be penalized, and so on. 3Q Digital’s SEO team […]

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Conversion Optimization: Go Beyond the Checklist http://3qdigital.com/featured/get-bigger-wins-conversion-optimization-go-beyond-checklist/ http://3qdigital.com/featured/get-bigger-wins-conversion-optimization-go-beyond-checklist/#comments Wed, 23 Jul 2014 15:48:41 +0000 http://3qdigital.com/?p=15608 As a conversion optimizer, it’s pretty cool to see more businesses starting to “get it” that it doesn’t matter how much traffic they drive to their sites, if those sites don’t convert.  Even big-name SEOs have jumped on the conversion bandwagon. While this mainstream acceptance of the field is awesome, it’s also resulted in oversimplification […]

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The ins and outs of PLAs in 41 minutes http://3qdigital.com/google/ins-outs-plas-41-minutes/ http://3qdigital.com/google/ins-outs-plas-41-minutes/#comments Wed, 23 Jul 2014 15:34:04 +0000 http://3qdigital.com/?p=15635 PLA spend is growing on a hockey-stick curve, and for good reason: done right, PLAs are driving extraordinary levels of ROI and growth. Trouble is, there are plenty of ways to run sub-optimal PLA campaigns, a fact that’s becoming even more true with the impending transition to Google Shopping. So, you know, we put together […]

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3 Significant Ways Google Plus Can Help Your SEM Campaigns http://3qdigital.com/google/3-significant-ways-google-plus-can-help-sem-campaigns/ http://3qdigital.com/google/3-significant-ways-google-plus-can-help-sem-campaigns/#comments Tue, 22 Jul 2014 16:03:57 +0000 http://3qdigital.com/?p=15518 We’ve all heard that Google Plus can “help your SEO” but do you really know what that means? There are studies and statements from Google saying that social activity does not directly impact search results, even from Google Plus, so how on earth can anybody claim that our search marketing efforts are enhanced by getting active on […]

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3 Ways to Boost Display Conversions using Email Lists http://3qdigital.com/display/3-ways-boost-display-conversions-using-email-lists/ http://3qdigital.com/display/3-ways-boost-display-conversions-using-email-lists/#comments Mon, 21 Jul 2014 15:39:43 +0000 http://3qdigital.com/?p=15571 Most demand marketers today care about two key goals: how to generate more top-of-funnel leads, and how to achieve a faster nurture cycle so they can accelerate their pipeline. Lead nurture programs today are primarily email-based. However, new demand generation tactics now make it possible for marketers to use email lists in several ways beyond […]

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How to run your first Twitter ad http://3qdigital.com/socialmedia/twitter/run-first-twitter-ad/ http://3qdigital.com/socialmedia/twitter/run-first-twitter-ad/#comments Fri, 18 Jul 2014 15:17:56 +0000 http://3qdigital.com/?p=15550 So you want to run some Twitter ads, eh? We’ll leave the whys and goals to other blog posts, but this will walk you through the mechanics of starting your campaign. The first time you go to ads.twitter.com, you’ll be asked to set your country and time zone. Next, you’ll be presented with a menu […]

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How-To: Automatically Update Graphs in Excel http://3qdigital.com/featured/automatically-update-graphs-excel/ http://3qdigital.com/featured/automatically-update-graphs-excel/#comments Thu, 17 Jul 2014 15:55:55 +0000 http://3qdigital.com/?p=15462 Imagine if you could save yourself an hour a week (or maybe more) by automating the process of updating charts and graphs. Well…yup, you know where I’m going. There’s an Excel technique for that, so put your geeking cap on, and let’s get to it. The process that we are going to cover involves the […]

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The Efficiency Frontier and How to Reconcile Conflicting PPC Metrics http://3qdigital.com/experience/efficiency-frontier-reconcile-conflicting-ppc-metrics/ http://3qdigital.com/experience/efficiency-frontier-reconcile-conflicting-ppc-metrics/#comments Wed, 16 Jul 2014 15:36:24 +0000 http://3qdigital.com/?p=15452 In PPC advertising, a client will often set two or more diametrically opposed goals. “We are going to double-spend this month, but try to keep CPA the same.” The role of the search marketer is to acquiesce to these demands and wage war against mathematical relationships with account optimizations. The ultimate goal being to increase […]

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Google in Q2: mobile, PLAs, competition on the rise http://3qdigital.com/google/google-q2-mobile-plas-competition-rise/ http://3qdigital.com/google/google-q2-mobile-plas-competition-rise/#comments Tue, 15 Jul 2014 22:27:14 +0000 http://3qdigital.com/?p=15563 At 3Q Digital, we ran numbers for both standard search campaigns and PLA campaigns, totaling almost 280M impressions, to compare Google’s quarter-over-quarter numbers (Q1 and Q2 2014) in advance of Thursdays’s earnings call. What we found in both standard and PLA campaigns: seasonality and increased competition served to raise CPCs and costs, but conversions aren’t keeping […]

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