We know it’s a fast-changing industry – enough so that the SEM landscape needed a brush-up from this last LUMAscape. In creating this infographic to help kick off a new year in SEM, we winnowed our focus to paid search — the agencies and tools that drive the industry, from ad optimization to campaign management to bid optimization.

As far as those agencies go, we included the holding companies, sure…but we also recognized the best-in-class independent and smaller agencies. (Although — d’oh! — we somehow omitted the good folks at aimClearClix Marketing, CPC Search, White Shark Media, and WebMetro. Just means we’ll have to do a refresh in the coming months…let us know who you think we should include.)

Take a look (here’s the full-scale version), share…and enjoy! Drop a comment if you’d like a badge for your site.

sem landscape infographic

The SEM Landscape in 2013

Hillary Read, Marketing Manager

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6 thoughts on “Introducing the 2013 SEM Landscape infographic

  1. Hi there,

    Thank you for the great infographic! Our company Mahon Digital marketing (www.mahondigital.co.uk) is an independent search agency, specialising particularly in paid search and SEO, located in the UK and Scandinavia. Could we be included in the graph as well please?

    Many thanks and best regards,
    Saija Mahon

  2. Hi Hillary,

    Nicely done! If there’s room to add one more to the independent SMB SEM Agency section we’d really appreciate being considered.

    We’re Bloom Search Marketing (www.makeitbloom.com) and are specialised exclusively in paid search, located in Montreal, Canada (neighbours of Acquisio).

    Thanks in advance!

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