How often do you get the chance to drink hand-crafted beer, network with your peers, and do good for the world? I’m guessing not that often (unless your name is “Bono”). With that in mind, I thought I’d take a few moments to tell you about (and encourage you to attend!) an awesome party taking place from 6-8 p.m. this Wednesday in honor of MediaCause.
MediaCause is a non-profit founded a few years ago by Eric Facas, a long-time Google AdWords account representative (he was my rep at two separate companies and did an awesome job). The concept of MediaCause is simple: there are thousands of non-profits around the world that could benefit from online advertising as a way to raise funds or awareness. Most of these non-profits have never heard of Google Grants – Google’s program that provides up to $40,000 a month of free advertising to non-profits. And of those who have heard of Google Grants, few know enough about managing an AdWords campaign to effectively use the system for their advantage. MediaCause connects these non-profits with AdWords experts who volunteer their time to optimize their AdWords accounts. It’s an opportunity for the experts to do good for the world (and improve their SEM chops) and for the non-profits to realize the true benefits of their Google Grant.
One other point worth noting about MediaCause: they’ve created a great training program to help budding AdWords professionals learn SEM (or SEO or social media) from the ground up. As anyone who has hired entry-level marketers knows, training new team members is usually time-consuming and frankly a risky endeavor (after all, if the newbie doesn’t catch on quickly enough and you have to let them go, you’ve wasted a lot of time and money on the hire). So MediaCause reduces this risk by basically doing the training for you. Anyone who has made it through the MediaCause training process is far more likely to be ready to hit the ground running at their first online marketing job. I’ve already hired one MediaCause volunteer, and I’ve been really happy with the results.
So what does drinking beer have to do with helping non-profits? Well, this Wednesday – August 15th – the official party of Search Engine Strategies SF is the “Good Beer for a Good Cause” party, promoting MediaCause. The party takes place at 6pm at Thirsty Bear in San Francisco and is made possible by generous support from PPC Associates, CPC Search, ItsTheROI, SearchForce, and Search Engine Strategies. Entrance to the party includes all you can drink micro-brews from Thirsty Bear for two hours, plus appetizers, plus some cool party favors. The price of admission should be about $75-$100, but thanks to sponsor support, it will only cost you $40 (and keep in mind, this is helping a great cause). For those of you who can’t afford $40, there’s also a “pay what you can” option – so there’s no financial reason not to attend!
If you can’t attend the party, you can still help! The easiest way to do so is to send out a tweet or a Facebook message encouraging your friends to attend the party – just send them to mediacause.eventbrite.com to register. And if you are a true do-gooder, you should consider volunteering for MediaCause – just a few hours a month can make a huge difference for a non-profit. I’ve already heard of one non-profit that recruited several volunteer doctors to help out rural African villages as a result of a Google Grant optimized by MediaCause – these doctors literally saved dozens of lives in Africa. Now if that doesn’t make you feel good about your online marketing skills, I don’t know what will!
Hope to see you on Wednesday!
- David Rodnitzky, CEO