Most search agencies over the past 8-10 years have built their organizations around strategies and tactics needed to drive efficiency and ROI for clients. While client needs will always be a big priority, addressing the needs of the consumers they are working so hard to connect with has become the way to meet client goals. […]
We’ve all been there, or will be there at some point: manage an account without any goals provided by the client. The job many PPC marketers have is to optimize the account and make the client happy. So how do we do this without goals? #1 – Understand the Metrics There are a bunch of […]
We’re taking a day off to enjoy the holiday, and we hope you are too! See you Tuesday!
Thanks to our entrants – Susan Waldes, Jonathan Oei, Joseph Hall, Ryan Larkin, Spencer Fair – and our winner, Nick Avram, for their contributions! Tune in for next month’s Funniest Queries Contest!
We’re taking a break for New Years! See you all on the 2nd!
In light of the upcoming holiday, there will be no new blogs Thursday or Friday. Enjoy some football, tryptophan, and family fun! We’ll be back Monday with our regularly scheduled posting!
Today’s post is by Ben Oren, marketing specialist and Director of SEO at WhiteWeb. One thing we will never be is an advice column, so if you want to know anything about casseroles, how to get stains out of your carpet with ice and peanut butter, or what to do the next time your mother-in-law […]
I’m a process and efficiency fiend. I like words like “optimization,” “automation,” and “execution.” I hate things that are too manual, too time-consuming, and too tedious. Bill Gates once said, “I choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.” I’m lazy. Our […]
Today I’m very excited to announce the rebranding of PPC Associates to 3Q Digital. I’m very proud of the reputation we’ve built up around PPC Associates, and I’d be lying if I said I wasn’t going to miss the name. That said, the services we offer today are much more than just PPC, so a […]