What Twitter and Google’s fire hose reopening means for both parties


The Twitter fire hose is coming back! This is big news for Google and Twitter alike. But what happened after the first agreement between the two lapsed in 2011, and what are both sides looking to gain now? Let’s take a look. What both parties lost In 2009, the first “firehose” agreement for Twitter to […]

Experts agree: Twitter advertising poised to boom


Regular readers of this blog, assuming they’re digital marketing aficionados, are no doubt familiar with Melissa Mackey, #ppcchat stalwart and frequent nominee on “most influential” lists. Well, Melissa was a recent guest on a soon-to-debut podcast series with our own Joe Kerschbaum, and she had some verrrrrrrrrrry interesting things to say about Twitter advertising. The short version: […]

App, website cards drive Q2 leap for Twitter ad performance

The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad […]

How to run your first Twitter ad


So you want to run some Twitter ads, eh? We’ll leave the whys and goals to other blog posts, but this will walk you through the mechanics of starting your campaign. The first time you go to, you’ll be asked to set your country and time zone. Next, you’ll be presented with a menu […]

Just what are SEMs doing on Twitter? Learn from us

Who do SEMs follow most on Twitter? How do SEMs describe themselves on Twitter? What are SEMs’ favorite social media hashtags? The good folks at Leadtail analyzed the Twitter activity of 521 search marketers, including 105,121 tweets and 55,615 shared links, during a 90-day period from March 1 to May 31, 2014. And we’ll air the findings […]

Brands on Twitter: 9 Tweets to Spur Conversation


Are you at the helm of your brand’s Twitter account but not sure you’re tweeting the “right” things? How do you strike a mix of material that promotes the brand and keeps followers engaged? There’s a lot to consider in just 140 characters. Here are 9 types of tweets that brands can share to create […]

Twitter Redesign Apes Facebook

Twitter Redesign

Tuesday it was announced that social networking site, Twitter, is currently testing a new profile redesign. The news goes that Twitter’s revamp will be evocative of fellow social networking sites, Facebook and Google+. What does this mean? Twitter is kicking the vertical timeline design to the curb and adopting a design that reflects more of […]

Our Twitter Q4 performance says…

Twitter made huge strides in overall performance in 2013’s Q4, and advertisers are eagerly awaiting their earnings report. Based on the accounts managed by 3Q Digital in Q4, we expect to see some great numbers on February 5. We compared results to results from the previous quarter (3.8M impressions total). We anticipated a holiday bump, but […]

Twitter’s Tailored Audience is a Smart Copycat Move


 Imitation is the sincerest form of flattery, right? Twitter’s Tailored Audiences options sound hauntingly familiar (read: Facebook’s Custom Audiences). Regardless, the expansion to Twitter’s brand new Tailored Audiences feature is welcome. On the heels of their Tailored Audiences introduction, Twitter announced Tuesday that they are expanding their offerings to include audiences created via users’ emails […]

Twitter introduces conversion tracking

Was the Twitter Santa listening? The other day, we posted our Twitter holiday wishlist, and one of our fondest wishes — conversion tracking — just landed in our stockings! The ramifications are huge for marketers. Presumably we all had ways to marry the Twitter data to conversion data from another platform, but the disconnect was […]