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App, website cards drive Q2 leap for Twitter ad performance

The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad […]

How to run your first Twitter ad

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So you want to run some Twitter ads, eh? We’ll leave the whys and goals to other blog posts, but this will walk you through the mechanics of starting your campaign. The first time you go to ads.twitter.com, you’ll be asked to set your country and time zone. Next, you’ll be presented with a menu […]

Just what are SEMs doing on Twitter? Learn from us

Who do SEMs follow most on Twitter? How do SEMs describe themselves on Twitter? What are SEMs’ favorite social media hashtags? The good folks at Leadtail analyzed the Twitter activity of 521 search marketers, including 105,121 tweets and 55,615 shared links, during a 90-day period from March 1 to May 31, 2014. And we’ll air the findings […]

Brands on Twitter: 9 Tweets to Spur Conversation

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Are you at the helm of your brand’s Twitter account but not sure you’re tweeting the “right” things? How do you strike a mix of material that promotes the brand and keeps followers engaged? There’s a lot to consider in just 140 characters. Here are 9 types of tweets that brands can share to create […]

Why should your SEM agency manage your Social campaigns?

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We’ve already covered why clients using two competent agencies to run SEM and display campaigns can benefit by consolidating under one umbrella. Today we’ll turn our attention to the optimized intersection of SEM and Social campaigns. Here’s what consolidation of SEM and Social campaigns under one agency can do for you: Improved reporting and analytics […]

Going to ad:tech? #supercharge and win a GoPro

We #supercharge our clients. We #supercharge the digital marketing industry. And now we’re going to #supercharge ad:tech SF by giving away a GoPro HERO3+. Think you’ve got what it takes to win? To enter: Go to ad:tech. Stop by our booth (#2505, right near the entrance) and say hello. Follow @3QDigital and share your #supercharge experience. […]

Why Google+ is important for your AdWords campaign

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 Call it bulky, call it forced and underwhelming, call it “just another network to manage…” Just don’t forget it: Google+ isn’t going anywhere. Your online reputation follows your business today, more than ever before. One scathing Yelp review can remain at the top of your Yelp profile for years. Whereas, many Likes on Facebook can […]

Twitter Redesign Apes Facebook

Twitter Redesign

Tuesday it was announced that social networking site, Twitter, is currently testing a new profile redesign. The news goes that Twitter’s revamp will be evocative of fellow social networking sites, Facebook and Google+. What does this mean? Twitter is kicking the vertical timeline design to the curb and adopting a design that reflects more of […]

LinkedIn Q4 results: better targeting, better performance

In advance of LinkedIn’s Feb. 6 2013 Q4 earnings call, we crunched some numbers for a big EDU client, with six accounts and over 150M impressions recorded in Q4. In comparison to performance numbers from Q4 2012, the jump was eye-opening. The raw year-over-year comparisons for the campaigns, which both used self-serve banner ads with […]

Our Twitter Q4 performance says…

Twitter made huge strides in overall performance in 2013’s Q4, and advertisers are eagerly awaiting their earnings report. Based on the accounts managed by 3Q Digital in Q4, we expect to see some great numbers on February 5. We compared results to results from the previous quarter (3.8M impressions total). We anticipated a holiday bump, but […]