Social Media

Facebook Lookalike Audience Best Practices


  Facebook Lookalike audiences are a great way to get your message to people who are like your customers (but aren’t your customers yet). This is the quick and dirty on lookalikes. Seed audience recommendations The “seed audience” is what you upload to Facebook; usually this is your database of customers or people who have […]

Instagram ads: 4 FAQs to Get You Started


For a long time coming, advertisers have been waiting for access to Instagram ads. We have all (likely) seen sponsored content in our feed, but that was previously limited to a select few advertisers as Instagram rolled out and tested product variations. But we got our wish in mid-August, when self-serve Instagram ads became available […]

Learn the Secret Benefit of Mobile Advertising


So you’re using mobile to build a retargeting base to convert on desktop, and you’re implementing some serious mid-funnel strategy to build brand loyalty. Great! If that’s all you’re doing, though, you’re missing a significant part of mobile’s capabilities: you can use it to test for directional learnings all sorts of things, and quickly. I’m […]

Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising


Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different […]

How to pitch Facebook ads to search-minded clients


Search is a fantastic marketing channel. If you know what you’re doing (or you hire an agency to do it for you!), the ROI can be huge. Facebook advertising can function much the same way, but you (or the client) need to be aware of its differences. Facebook advertising can perform similarly to other performance […]

Is Facebook’s New Click To Call Option Right For My Business?


The mobile marketing industry has really skyrocketed over the past few years. Unlike the big desktop computer boom, which took some households several years to own, mobile Internet usage was almost immediately popular and many households were able to gain access within a year or two. Mobile marketing has become a $4 billion dollar industry […]

Two Reports to Dig into Facebook Multi-Product Ad Results


Facebook Multi-Product Ads have been the buzz in the paid search community for a few months. I personally have fallen in love with them. They are beautiful, flashy, engaging, and have multiple layers. What’s not to love? They even offer an additional bonus: with so many options in the ad creative, our testing options are […]

How Twitter’s targeting has an advantage over Facebook


Marketers are always trying to get a leg up on their competition. Sometimes, this comes in the form of one channel having an advantage over another – in one case, a powerful advantage Twitter targeting/reporting has over Facebook allowed us to reduce the CPA by 75%. We’ll explain.   Handle/Keyword optimizations When you use handle/keyword […]

Five Facebook Video Best Practices


Facebook video ads are being widely adopted by social advertisers, and for good reason: they’re more engaging than static ads. But with this adoption comes greater competition, which means that advertising costs are on the rise. The way to combat this? Smarter video campaigns. Here are five tips to help you keep ROI high. Keep […]

How Facebook just made mobile lead gen a lot more affordable


One of the keys to making a successful “website conversions” Facebook campaign is to convince people to leave Facebook and convert on your website. Even if your ads lead to a smooth user experience, it can be pretty expensive to get someone to click on an ad just to fill out a form to subscribe […]