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How to pitch Facebook ads to search-minded clients

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Search is a fantastic marketing channel. If you know what you’re doing (or you hire an agency to do it for you!), the ROI can be huge. Facebook advertising can function much the same way, but you (or the client) need to be aware of its differences. Facebook advertising can perform similarly to other performance […]

Is Facebook’s New Click To Call Option Right For My Business?

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The mobile marketing industry has really skyrocketed over the past few years. Unlike the big desktop computer boom, which took some households several years to own, mobile Internet usage was almost immediately popular and many households were able to gain access within a year or two. Mobile marketing has become a $4 billion dollar industry […]

Two Reports to Dig into Facebook Multi-Product Ad Results

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Facebook Multi-Product Ads have been the buzz in the paid search community for a few months. I personally have fallen in love with them. They are beautiful, flashy, engaging, and have multiple layers. What’s not to love? They even offer an additional bonus: with so many options in the ad creative, our testing options are […]

How Twitter’s targeting has an advantage over Facebook

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Marketers are always trying to get a leg up on their competition. Sometimes, this comes in the form of one channel having an advantage over another – in one case, a powerful advantage Twitter targeting/reporting has over Facebook allowed us to reduce the CPA by 75%. We’ll explain.   Handle/Keyword optimizations When you use handle/keyword […]

Five Facebook Video Best Practices

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Facebook video ads are being widely adopted by social advertisers, and for good reason: they’re more engaging than static ads. But with this adoption comes greater competition, which means that advertising costs are on the rise. The way to combat this? Smarter video campaigns. Here are five tips to help you keep ROI high. Keep […]

How Facebook just made mobile lead gen a lot more affordable

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One of the keys to making a successful “website conversions” Facebook campaign is to convince people to leave Facebook and convert on your website. Even if your ads lead to a smooth user experience, it can be pretty expensive to get someone to click on an ad just to fill out a form to subscribe […]

Video, Carousel Ads Producing Huge Gains for Facebook Advertisers

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Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […]

Facebook Ad Audience Too Small for Ads Manager? Try Power Editor

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Let’s say you want to launch an ad targeting a small group of people on Facebook. (Last week, we tried this with users who had liked our FBPPC Facebook page.) Curiously, what happens when you prep the ad in Ads Manager is totally different from what happens when you prep the ad in Power Editor. […]

Overview of LinkedIn Campaign Manager Updates – and Misses

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After many long years, LinkedIn finally released a new Campaign Manager dashboard this week.  The layout is a bit more aesthetically pleasing and offers a few functions that didn’t previously exist.  Unfortunately, there is one major flaw that requires users to toggle back and forth between the new and old dashboard. Here’s the quick and […]

How Facebook’s new click measurement will affect your metrics

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Big announcement from Facebook this week on what they are considering a click. Here’s the word directly from Facebook: Currently, CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. What’s the updated definition of CPC? We’re updating CPC to […]