Social Media

LinkedIn refresher: Targeting, building ads, limitations, reporting, and best practices


LinkedIn is a finicky place to advertise. Luckily, we’ve created a breakdown of the myriad options to help advertisers make the most out of LinkedIn advertising. (If you’d like a reminder of what’s new on the updated Campaign Manager, here you go.) Creating a campaign: Sponsored Updates or text ads? Let’s talk about the differences, […]

Social Creative: Tips for Facebook, Twitter, and Instagram


Managing social ads across networks? It can be a challenge to keep the requirements and best practices for creative straight. We’ve broken down the recommended dimensions, image requirements, and creative best practices for you by platform and ad type…but if you can’t read it now, go ahead and bookmark it. We’ll wait. Facebook Banner -Dimensions: 1200 […]

Facebook Advertising Gifts for Q4: New Features to Boost Revenue


As advertisers gear up for Q4 and the holiday rush, Facebook has pushed quite a few new features in recent months. We’ve gone ahead and compiled them all in one place so you can stay up to date on the newest features!  Facebook Slideshow: This is a great option for users who do not have […]

Facebook advertising: a three-step plan to own the holidays


Couldn’t make our Facebook advertising webinar to rock your holiday ROI? We’ll break down our best tips for structure for early season, mid season, and holiday crunch time to help you build your base of users — and then convert them. (If you finish the post and want more, the webinar’s available for free any time […]

Facebook advertising: tips for holiday campaign planning

Contour  Christmas tree  Toys.

After prepping for a Facebook holiday advertising webinar (which you can catch here!), I didn’t want to leave those of you who missed it in the lurch. Here are my tips (in handy checklist form, with notes) for holiday campaign planning. Hat tip to my colleague Dippy for a few of these! Planning for Holiday Campaign […]

Facebook ad specs: the comprehensive guide


Facebook’s ad types have proliferated at a dizzying pace over the last couple of years, many (hello, Carousel ads!) to great effect. It’s tough to keep track of all the changes, let alone the specs each type of ad requires. We’ve broken them all down here for a handy resource: we list each ad type […]

Facebook Lookalike Audience Best Practices


  Facebook Lookalike audiences are a great way to get your message to people who are like your customers (but aren’t your customers yet). This is the quick and dirty on lookalikes. Seed audience recommendations The “seed audience” is what you upload to Facebook; usually this is your database of customers or people who have […]

Instagram ads: 4 FAQs to Get You Started


For a long time coming, advertisers have been waiting for access to Instagram ads. We have all (likely) seen sponsored content in our feed, but that was previously limited to a select few advertisers as Instagram rolled out and tested product variations. But we got our wish in mid-August, when self-serve Instagram ads became available […]

Learn the Secret Benefit of Mobile Advertising


So you’re using mobile to build a retargeting base to convert on desktop, and you’re implementing some serious mid-funnel strategy to build brand loyalty. Great! If that’s all you’re doing, though, you’re missing a significant part of mobile’s capabilities: you can use it to test for directional learnings all sorts of things, and quickly. I’m […]

Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising


Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different […]