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Facebook in Q3: mobile leads huge surge in CTR, spend

Thanks in large part to mobile ad advancements including the rollout of the Audience Network, Facebook’s Q3 numbers show a dramatic increase in CTR and spend when comparing both year over year and quarter over quarter results. We run results on a total of over 650M impressions on both desktop and mobile last quarter. When […]

Experts agree: Twitter advertising poised to boom

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Regular readers of this blog, assuming they’re digital marketing aficionados, are no doubt familiar with Melissa Mackey, #ppcchat stalwart and frequent nominee on “most influential” lists. Well, Melissa was a recent guest on a soon-to-debut podcast series with our own Joe Kerschbaum, and she had some verrrrrrrrrrry interesting things to say about Twitter advertising. The short version: […]

One-two punch: How Facebook’s Instagram integration could rock the industry

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Digital marketers are used to assimilating platform updates and advancements into their ad campaigns, but there could be a sea change on the horizon. It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test […]

App, website cards drive Q2 leap for Twitter ad performance

The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad […]

How to run your first Twitter ad

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So you want to run some Twitter ads, eh? We’ll leave the whys and goals to other blog posts, but this will walk you through the mechanics of starting your campaign. The first time you go to ads.twitter.com, you’ll be asked to set your country and time zone. Next, you’ll be presented with a menu […]

Just what are SEMs doing on Twitter? Learn from us

Who do SEMs follow most on Twitter? How do SEMs describe themselves on Twitter? What are SEMs’ favorite social media hashtags? The good folks at Leadtail analyzed the Twitter activity of 521 search marketers, including 105,121 tweets and 55,615 shared links, during a 90-day period from March 1 to May 31, 2014. And we’ll air the findings […]

Brands on Twitter: 9 Tweets to Spur Conversation

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Are you at the helm of your brand’s Twitter account but not sure you’re tweeting the “right” things? How do you strike a mix of material that promotes the brand and keeps followers engaged? There’s a lot to consider in just 140 characters. Here are 9 types of tweets that brands can share to create […]

Why should your SEM agency manage your Social campaigns?

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We’ve already covered why clients using two competent agencies to run SEM and display campaigns can benefit by consolidating under one umbrella. Today we’ll turn our attention to the optimized intersection of SEM and Social campaigns. Here’s what consolidation of SEM and Social campaigns under one agency can do for you: Improved reporting and analytics […]

Going to ad:tech? #supercharge and win a GoPro

We #supercharge our clients. We #supercharge the digital marketing industry. And now we’re going to #supercharge ad:tech SF by giving away a GoPro HERO3+. Think you’ve got what it takes to win? To enter: Go to ad:tech. Stop by our booth (#2505, right near the entrance) and say hello. Follow @3QDigital and share your #supercharge experience. […]

Why Google+ is important for your AdWords campaign

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 Call it bulky, call it forced and underwhelming, call it “just another network to manage…” Just don’t forget it: Google+ isn’t going anywhere. Your online reputation follows your business today, more than ever before. One scathing Yelp review can remain at the top of your Yelp profile for years. Whereas, many Likes on Facebook can […]