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Social Media

Video, Carousel Ads Producing Huge Gains for Facebook Advertisers

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Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […]

Facebook Ad Audience Too Small for Ads Manager? Try Power Editor

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Let’s say you want to launch an ad targeting a small group of people on Facebook. (Last week, we tried this with users who had liked our FBPPC Facebook page.) Curiously, what happens when you prep the ad in Ads Manager is totally different from what happens when you prep the ad in Power Editor. […]

Overview of LinkedIn Campaign Manager Updates – and Misses

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After many long years, LinkedIn finally released a new Campaign Manager dashboard this week.  The layout is a bit more aesthetically pleasing and offers a few functions that didn’t previously exist.  Unfortunately, there is one major flaw that requires users to toggle back and forth between the new and old dashboard. Here’s the quick and […]

How Facebook’s new click measurement will affect your metrics

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Big announcement from Facebook this week on what they are considering a click. Here’s the word directly from Facebook: Currently, CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. What’s the updated definition of CPC? We’re updating CPC to […]

Vote in the 2015 Most Influential Social Marketer Tournament!

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3Q Digital is excited to announce the launch of our (first) annual Most Influential Social Marketer Tournament! The contestants were all picked internally, and the match-ups arranged completely at random. Be sure to follow the tournament and vote for your favorite! We already have a number of really exciting match-ups, including: Franco Puetz vs Andrew […]

Power Editor Glitch Alert: Editing Parameters in Multiple Ad Sets with Varying Audiences

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Power Editor is a great tool for duplicating campaigns, ad sets, and ads. It also offers the functionality of editing multiple line items – but beware when trying to make a bulk edit to ad sets with different audience targeting. When the new parameters are entered, the tool actually overrides existing targeting. In this example, […]

Facebook’s Buy Button Has a Huge Advantage over Buyable Pins

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It’s very well known that often, the fewer steps in a conversion funnel, the more likely a user is to convert. More social platforms are adding functionality to address this; Pinterest’s Buyable Pin feature is the splashiest recent example despite its limited scope. But Facebook, never one to be overshadowed easily, is making quieter yet […]

This is an ad, but not really

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Imagine if in the first 3 seconds of a YouTube ad we run, we say “hey, this isn’t an ad- don’t hit skip- maybe someone wildly waving for attention or a giant red warning of “if you hit skip, you lose.” Anything to get them not to skip. Then we explain how just because we paid […]

Use Facebook ads to preserve readers from a beloved former blog

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I’ve written on social media cutover before, but the process we’re going through now with the merging of our two blogs is a bit different. The first time, we were changing the name of our business, so it was safe to assume that everyone following our then current accounts would continue to want to do […]

Pinterest advertising: what you need to know

Pinterest’s early-June introduction of Buyable Pins revved up the conversation about Pinterest advertising — where it stands, how viable it is for advertisers, and how interested we need to be in the platform. Let’s dive in to what Pinterest currently offers advertisers and whether you should start thinking about adding it to your paid social profile. […]