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Social Media

Why should your SEM agency manage your Social campaigns?

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We’ve already covered why clients using two competent agencies to run SEM and display campaigns can benefit by consolidating under one umbrella. Today we’ll turn our attention to the optimized intersection of SEM and Social campaigns. Here’s what consolidation of SEM and Social campaigns under one agency can do for you: Improved reporting and analytics […]

Going to ad:tech? #supercharge and win a GoPro

We #supercharge our clients. We #supercharge the digital marketing industry. And now we’re going to #supercharge ad:tech SF by giving away a GoPro HERO3+. Think you’ve got what it takes to win? To enter: Go to ad:tech. Stop by our booth (#2505, right near the entrance) and say hello. Follow @3QDigital and share your #supercharge experience. […]

Why Google+ is important for your AdWords campaign

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 Call it bulky, call it forced and underwhelming, call it “just another network to manage…” Just don’t forget it: Google+ isn’t going anywhere. Your online reputation follows your business today, more than ever before. One scathing Yelp review can remain at the top of your Yelp profile for years. Whereas, many Likes on Facebook can […]

Twitter Redesign Apes Facebook

Twitter Redesign

Tuesday it was announced that social networking site, Twitter, is currently testing a new profile redesign. The news goes that Twitter’s revamp will be evocative of fellow social networking sites, Facebook and Google+. What does this mean? Twitter is kicking the vertical timeline design to the curb and adopting a design that reflects more of […]

LinkedIn Q4 results: better targeting, better performance

In advance of LinkedIn’s Feb. 6 2013 Q4 earnings call, we crunched some numbers for a big EDU client, with six accounts and over 150M impressions recorded in Q4. In comparison to performance numbers from Q4 2012, the jump was eye-opening. The raw year-over-year comparisons for the campaigns, which both used self-serve banner ads with […]

Our Twitter Q4 performance says…

Twitter made huge strides in overall performance in 2013’s Q4, and advertisers are eagerly awaiting their earnings report. Based on the accounts managed by 3Q Digital in Q4, we expect to see some great numbers on February 5. We compared results to results from the previous quarter (3.8M impressions total). We anticipated a holiday bump, but […]

Twitter’s Tailored Audience is a Smart Copycat Move

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 Imitation is the sincerest form of flattery, right? Twitter’s Tailored Audiences options sound hauntingly familiar (read: Facebook’s Custom Audiences). Regardless, the expansion to Twitter’s brand new Tailored Audiences feature is welcome. On the heels of their Tailored Audiences introduction, Twitter announced Tuesday that they are expanding their offerings to include audiences created via users’ emails […]

Twitter introduces conversion tracking

Was the Twitter Santa listening? The other day, we posted our Twitter holiday wishlist, and one of our fondest wishes — conversion tracking — just landed in our stockings! The ramifications are huge for marketers. Presumably we all had ways to marry the Twitter data to conversion data from another platform, but the disconnect was […]

Twitter Nearby – What You Should Know

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Twitter is testing a new version of the timeline that shows tweets that were sent from a nearby location. This could be big news for marketers and users alike, but it might not be all good news. Users can still (at this point) opt out of the service by disabling location sharing with the Twitter […]

Our Twitter Holiday Wishlist

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We’ve been busy making holiday wishlists at 3Q Digital (here’s our Google wishlist, in case you missed it). And while we’ve very grateful for the massive strides Twitter ads have made this year, including the new retargeting functionality we’re eager to sink our beaks into, we’ve got some pretty firm suggestions for how the platform […]