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Social Media

Power Editor Glitch Alert: Editing Parameters in Multiple Ad Sets with Varying Audiences

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Power Editor is a great tool for duplicating campaigns, ad sets, and ads. It also offers the functionality of editing multiple line items – but beware when trying to make a bulk edit to ad sets with different audience targeting. When the new parameters are entered, the tool actually overrides existing targeting. In this example, […]

Facebook’s Buy Button Has a Huge Advantage over Buyable Pins

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It’s very well known that often, the fewer steps in a conversion funnel, the more likely a user is to convert. More social platforms are adding functionality to address this; Pinterest’s Buyable Pin feature is the splashiest recent example despite its limited scope. But Facebook, never one to be overshadowed easily, is making quieter yet […]

This is an ad, but not really

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Imagine if in the first 3 seconds of a YouTube ad we run, we say “hey, this isn’t an ad- don’t hit skip- maybe someone wildly waving for attention or a giant red warning of “if you hit skip, you lose.” Anything to get them not to skip. Then we explain how just because we paid […]

Use Facebook ads to preserve readers from a beloved former blog

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I’ve written on social media cutover before, but the process we’re going through now with the merging of our two blogs is a bit different. The first time, we were changing the name of our business, so it was safe to assume that everyone following our then current accounts would continue to want to do […]

Pinterest advertising: what you need to know

Pinterest’s early-June introduction of Buyable Pins revved up the conversation about Pinterest advertising — where it stands, how viable it is for advertisers, and how interested we need to be in the platform. Let’s dive in to what Pinterest currently offers advertisers and whether you should start thinking about adding it to your paid social profile. […]

Why the “Buy It” pins aren’t a game-changer…yet

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Perhaps you’ve heard: Pinterest introduced Buyable Pins this month; here’s the skinny on how they work, and for whom.  Exciting announcement? Yes. Big potential revenue driver right now? Not likely. The simple fact that the Buy It pins are only on mobile for the moment is a limiting factor. Mobile conversion rate is always a hurdle, especially when trying […]

The Different Facebook Bid Types and When to Use Them

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There are three bidding options within Facebook, and multiple options within each of those, so how do you decide which one to use? This is a question I deal with on a weekly basis.  The truth is, everyone has a different bidding method, but some targeting types perform better with CPC while others really have […]

The Skinny on Pinterest’s “Buy It” Pins

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If you haven’t heard by now, Pinterest is introducing “Buy It” pins for ecommerce. It’s an exciting idea, but they’re very limited in both availability and platform. Here’s what you need to know. Who’s Using Them, and How The Buyable Pins are only available to a few select brands right now; Macy’s, Neiman Marcus, and Nordstrom […]

Facebook wants to make Dennis Yu more successful

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Do you notice Facebook sending you more and more tidbits like this? They realize that education, not pushy salespeople, is the key to getting advertisers to spend more. In this case, we’re looking at the page insights for my public figure page (there are no insights on profiles, of course, so don’t call your profile […]

Don’t Want to Babysit Social Media? Use These 4 Tools

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Let’s face it: sometimes you just can’t be as attentive to social media as you’d like to be. People expect to hear a response from you in 60 minutes or less, especially if they’re ticked off. On the flip side, who’s got time to monitor their networks all day? You’d never get anything done! At […]