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SEO

2 Ways You’re Destroying Your SEO Efforts (& How to Fix Them)

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In this in-depth how-to article, I’ll uncover two ways you’re unintentionally wasting your hard-won SEO efforts, and I’ll show you exactly what to do about it. But first, let’s you and I play a little game together: pull out your wallet, grab a $20 bill, rip it up into tiny pieces, and toss them into […]

4 Benefits of Using an Instructional Designer For Content Marketing

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With the economic marketplace more competitive than ever, manufacturers are taking a more proactive approach towards attracting and retaining customers, as well as building brand allegiance. Though the purpose may be well intended, online content marketing often finds itself misaligned, in garnering an audience’s attention, heightening the interest and desire, establishing brand allegiance and triggering […]

Google Tag Manager 2.0: New Vocabulary, Improved Functionality

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The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […]

3 Sources for Content Idea Generation

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Content is still king in the modern world of online marketing. If you do not have original content coming into your website and social media sites on a consistent basis, you will have a great deal of trouble keeping up with your competition. However, you do not have to generate all these ideas yourself. There […]

The Top 3 Lessons SEOs Can Learn from Game of Thrones

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Season 5 of Game of Thrones, one of world’s favorite shows and mine, premiered on Sunday.  A lot has happened on the show in the past 4 seasons, and it reminds me of how many changes have occurred in the SEO world over the past 5 years.  So I can justify watching the show is […]

Do not automate SEO!

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“Why don’t you just automate your SEO?” We hear this question from time to time, and it makes me cringe. We recommend against using any SEO tool to automate SEO efforts. Using an algorithmic system to optimize a site meant for human consumption will lead to flawed and incomplete recommendations. Of course, the idea is […]

3 Search Co-Optimization Tactics

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At SMX – West a couple of weeks ago, I was lucky enough to present in the session “Better Together: SEO & SEM.” I’m happy to share the third part of my blog series covering that presentation here. As you learned in Part 1 and Part 2 , SEO & SEM are already working together. In […]

Does SEM add value to existing SEO efforts? Here’s how to tell

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On March 3, I’ll be speaking at SMX West on the panel “Better Together: SEO & SEM.” I wanted to give you all a quick preview of my presentation as we get prepared for a great conference. Following SMX, we’ll have two more posts diving into how SEO & SEM already work together and exploring […]

What Twitter and Google’s fire hose reopening means for both parties

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The Twitter fire hose is coming back! This is big news for Google and Twitter alike. But what happened after the first agreement between the two lapsed in 2011, and what are both sides looking to gain now? Let’s take a look. What both parties lost In 2009, the first “firehose” agreement for Twitter to […]

Six Big SEO What-Ifs for 2015

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As each year wraps up, predictions for the following year seem to be presented in opinionated waves highly mirroring each other. (“THIS IS THE YEAR FOR MOBILE!”) These can get pretty bland and boring. Rather than comprising a post based off of other posts (duh, that’s how all these duplicated opinion posts happen), why not […]