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SEO

14 2014 SEO Myths and the Truths Behind Them

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Because of the relatively vague nature of SEO – relative to paid channels, that is – the field is more open than others to opinions…which can start off informed but, without checks and balances, can morph into myths over time. But the field evolves like crazy, so yesterday’s myths aren’t the same as today’s myths. […]

Airtight SEO Audits, Part 5: Avoid Spam and Black-Hat Techniques

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We’re at the finish line of our 5-part series on SEO Audits! Today’s post wraps it up with a look at avoiding spam and black-hat techniques. Here are parts 1, 2, 3, and 4 in case you need a refresher. (Aside: make sure you read our previous posts on site infrastructure, design and coding, web template, and link building.) There are many […]

Top 5 PR Techniques to Improve SEO

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If you’re looking for fresh ideas to improve your SEO, you may want to look into some tried-and-tested PR strategies. We’re not talking about the usual press release, which has long been abused and rarely works in SEO, anyway. What we’re talking about are some strategies that can be effectively tailored to have a positive, […]

4 SEO Steps to Push a Page-One Blog Post into the Top 3 Search Results

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Hitting “publish” on a blog post does not mean a content marketer’s job is finished – in fact, it’s quite the opposite. After a post goes live, it’s time to create tracking codes for social sharing, promote the content socially, and then, in the weeks and months to come, monitor the content’s performance in Google’s […]

Airtight SEO Audits, Part 4: Link Analysis

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Our SEO Audits series continues with a detailed look at links and link-building techniques that can help build your site’s authority. (New to this series? Check out our previous posts on site infrastructure, design and coding, and web template.) Ready to learn links? We’ll cover how (and how not) to build links, and the importance of Google […]

How to diagnose your traffic drop

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So your traffic fell off a cliff…but what cliff?  Before you flip the bird at Hummingbird or Penguin, let’s have a look at the all of the common causes for a drop in site traffic, and how to use the information from various tools to figure out what went wrong. What Kind of Traffic Did […]

SEO Best Practices: Optimizing PDF Documents for Search

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The creation of documents using the “Portable Document Format” (PDF) developed by Adobe Systems in 1993 has become a ubiquitous format for document delivery over email and internet. PDF documents are often viewed on the internet as a webpage using a browser-based PDF viewer that shows the document when the visitor clicks on the link […]

Pull Your Press Release Out of the Graveyard and into the Spotlight

The challenge for many PR professionals is that the landscape of the Internet is forever changing. The landscape, which focused primarily on mainstream media, is now spread across thousands of blogs, new media technologies, and oh, you still have to pay attention (promote) to the mainstream media. Nowhere is this landscape shift more dynamic than […]

Understanding the Google Definition of “Link Schemes”

Often, I will tell clients and interested parties that links to your website can account for 50% or more of the ranking value of a given webpage. It is because of this high level of importance placed on the value of links that an entire cottage industry has formed just to support link creation. The […]

Airtight SEO Audits, Part 3: Web Template

Our SEO Audits series continues with a detailed look at the web template elements that can help (or hinder) your site’s traffic. (If you missed our posts on site infrastructure and design and coding, go ahead and catch up. We’ll be here.) Ready? All right. Let’s talk about… Web templates The foundation of any web page is built upon […]