7 SEO Predictions for 2016: Social, Local, and Mobile Optimization Are King

Reflections in a crystal ball. Captured on London's South Bank.

“The more things change, the more they stay the same.” These words, originally spoken by French critic Jean-Baptiste Alphonse Karr back in 1894, could not be more true when it comes to witnessing the ever-evolving trends of digital marketing and search engine optimization (SEO). As the industry approaches 2016, strategists and marketing directors across the […]

Big Brands and SEO – 3 Ways SEO Can Produce Big Wins


When you hear the words “big brand”, companies like Coca-Cola, Google, Facebook, etc., probably come to mind. These are companies who have done a wonderful job of creating an uber-successful brand and, as a result, are likely reaping the benefits in terms of organic traffic and revenue. Many big brands like those listed above can […]

Responsive Web Design – Best Practices for Usability and Beyond


Were you a little late to the mobile party? Maybe you got away with a simple resized desktop site for a while, then took the plunge into responsive web design when Mobilegeddon hit? You’re obviously not alone in this; many companies have recently turned to RWD only to find that there are a bunch of […]

SEO, App Indexing, and Deep Links: Cutting Through the Confusion


Every SEO knows that Google indexes web pages. But did you know – even if you’re not an SEO professional – that Google is now indexing content pages residing inside an app? That’s right; those applications you have on your mobile devices and that are in the Apple and Android app stores? Google can now […]

Blog Categories & Tags Demystified


A practical guide to properly using categories & tags on your blog For most businesses, a blog is a recommended content-growth strategy to add fresh, relevant information to your website. Your content strategy should be to add fresh content regularly and provide useful information that your target market will find interesting and useful. But on […]

SEO for SMBs: a Breakdown of Tools and Platforms


Looking to get your head wrapped around SEO? Do you manage marketing or content for a small business? There are a number of SEO tools that are a great fit for smaller organizations when it comes to feature sets and price points. First and foremost is Moz (formerly SEOmoz); their $99/month “standard plan” is certainly very affordable […]

Never Write Content for SEO Purposes


Before you start reading, ask yourself something: Why do you create content? Whenever you publish an article or product description, what are you hoping to achieve? If your answer is anything like “to get more visitors” or “to rank higher in Google,” then you’re doing it all wrong. Online content falls into one of two […]

2 Ways You’re Destroying Your SEO Efforts (& How to Fix Them)


In this in-depth how-to article, I’ll uncover two ways you’re unintentionally wasting your hard-won SEO efforts, and I’ll show you exactly what to do about it. But first, let’s you and I play a little game together: pull out your wallet, grab a $20 bill, rip it up into tiny pieces, and toss them into […]

4 Benefits of Using an Instructional Designer For Content Marketing


With the economic marketplace more competitive than ever, manufacturers are taking a more proactive approach towards attracting and retaining customers, as well as building brand allegiance. Though the purpose may be well intended, online content marketing often finds itself misaligned, in garnering an audience’s attention, heightening the interest and desire, establishing brand allegiance and triggering […]

Google Tag Manager 2.0: New Vocabulary, Improved Functionality


The first iteration of Google Tag Manager was inaccessible and unintuitive with a high barrier to entry (implementation was not always a walk in the park). But most of these pitfalls were addressed in the new and improved GTM, well named as GTM 2.0. 2.0 was released in October 2014 with the full migration completed […]