Improved reporting, targeting, ad types drive Facebook growth

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So we know that Facebook’s mobile (and video) revenue is exploding. But how are those ads performing for digital marketers? At 3Q Digital, we studied two representative accounts and compared numbers from Q1 2014 to Q1 2015. We observed huge gains in advertising efficiency — an increase of 103% in click-through rate and a drop […]

Be My Valentine, Google Analytics: 4 Reasons Facebook Ads Love Multi-Channel Funnels


What is more cheesy and expected than my Valentine-themed blog post in February? Maybe only a leprechaun pun in March or a spring showers comment in April! However, this is a true story of how my Facebook ads should love Google Analytics – and Multi-Channel Funnels specifically. Multi-channel funnels is a reporting feature in Google […]

Early Impressions of the Facebook Audience Network


Facebook announced the new “Facebook Audience Network” a few months back, stretching out its wide-reaching advertising arms beyond only Facebook itself. You are probably familiar with “FAN” as it’s called, but let’s go through a brief recap: Facebook Audience Network allows you to place ads outside of Facebook in addition to the traditional News Feed.  […]

The Top 5 Facebook Reports – and How to Get Them

It’s always been easy to create ads in Facebook, but until recently, pulling reports with actionable data had been notoriously difficult. But now that Facebook reports have been completely overhauled, it’s easy to get the data you need to discover improvement opportunities. In this post, we’ll take a look at the Top 5 Facebook Reports […]

2013 Facebook Benchmark Report: Be Wary of Proxy Metrics

Nanigans released its first benchmark report last week, reviewing the last 12 months of performance marketing activity specifically within the retail vertical on Facebook.  The benchmark report, which included over 100 advertisers, highlighted some key takeaways for advertisers, including: -152% average ROI -3.75x CTR increase -37% increase in CPMs -74% of desktop spend is delivered […]

3 Big Benefits of Facebook’s New Reports

As most of you know, Facebook recently released a new reporting interface for advertisers. This new structure allows for more precise reporting and refined targeting, something every advertiser looks for. One of the great aspects of this new report interface is that is has been designed to be extremely user-friendly. Advertisers of all skill levels […]

Use Google Analytics to get Facebook traffic insights

Most of the time, traffic spikes are at least somewhat predictable; you’ve launched new ads, you’ve just created a piece of killer content, whatever. But sometimes, you open up Analytics and find a nice little surprise (or, if you’re on top of things, you’ve already configured custom alerts to email you when unusual things happen […]

How To: Track Facebook Ad Goals with Google Analytics

Facebook Ads give marketers fantastic options for reaching their audience. And with their Offsite Conversion Pixels, you can track how your ads are performing, regardless of on which website your goals occur. Offsite Conversion Pixels tell you not only who has clicked your ads and then converted, but also whether users who viewed your ads […]

Multi-Touch Attribution Shows True Value of Facebook Ads

The great retailer John Wanamaker is famous for having pioneered modern advertising and is frequently attributed with saying “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr. Wanamaker would probably not be surprised to learn that close to 100 years after his death, advertising measurement […]

Facebook’s new reporting tools: party’s on for marketers

Today’s post is by Dylan Brannon, PPC Analyst at Sum Digital. One of my favorite scenes from The Social Network is when Sean Parker (Justin Timberlake) first meets Mark Zuckerberg (Jesse Eisenberg) and Eduardo Saverin (Andrew Garfield) to discuss Facebook’s strategy over dinner. On the subject of monetizing “The Facebook,” Parker cautions them on leveraging advertisements in […]

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