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Mobile

5 Mobile Mistakes You Need to Stop Making in AdWords

Mobile now! Mobile yesterday! Mobile mobile mobile! Well, yes. That’s a good place to focus more of your marketing energy these days, especially with recent studies showing that up to 60% of online adults in the U.S. and U.K. use at least two devices per day. In the rush to get mobile campaigns going on […]

Mobile Interactions: a Guide to Optimization

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Mobile, mobile, mobile. You may already be sick of hearing about it, but the mobile movement has only just begun. By the end of 2013, nearly a quarter of web traffic was coming from mobile devices, and market research firm IDC has projected that, by 2015, over half of users accessing the internet will do […]

Mobile: the real reason to be ticked off by Enhanced Campaigns

Today’s post is by Jeff Ferguson, CEO of Fang Digital Marketing. Back in February, Google AdWords introduced Enhanced Campaigns, calling it, “marketing for a constantly connected world…designed to help you succeed in this world of constant connectivity.” At the time, I authored a post on the official Fang Digital Marketing blog cautioning everyone to calm down and […]

Learn AdWords techniques for local and ecommerce campaigns

Today’s post is by Andrew Lolk of White Shark Media. Finding a successful AdWords strategy can be difficult if you’re a beginner in the PPC space. Many experts slightly differ in their strategies, so you might end up reading conflicting pieces of advice. Even though almost every industry (lead gen, B2B) can have an individually […]

Enhanced Campaigns Mobile Bid Adjustments – Get Keyword-Level Control

Today’s post is by Joey Muller of CPC Search. Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level have to work for all devices, with the aid of a bid multiplier […]

Tips for Optimizing for Local Search

Today’s post is by Account Coordinator Frank Zhang, an ex-Googler who helped launch Google Places and knows every ramen restaurant in the Bay Area. Both PPC and SEO practitioners have more and more reason – and tools – to tackle local search these days. Whether it’s using geo-targeting as an important targeting technique for PPC ads […]

No time like the present to optimize for mobile paid search

Today’s post is by Christy Belden, VP of Media + Marketing at LeapFrog Interactive. Your business might be advertising on mobile, but have you optimized your mobile campaigns? With the upcoming release of AdWords Enhanced Campaigns – the biggest change to AdWords in almost a decade, and one clearly designed to shift more focus to […]

(iOS + Android + Blackberry) – WebOS = Mobile Success on Google

Today’s post is from Bradley Zeller,  New York native and San Diego resident and the PPC Manager for Obu Interactive. Bradley has a wide range of marketing experience, including ecommerce marketing and legal marketing. He spends his free time traveling the California coast with his girlfriend and taking advantage of San Diego’s beautiful beaches. Pay-per-click (PPC) marketing is […]

If you’re going to do mobile paid search, do it all the way

Today’s post is from Hugo Guzman, a Miami-based online marketer with nearly a decade of experience on everything from startups to Fortune 100 corporations. Hugo, an editor at marketingland.com, has worked as an in-house marketer for CBS Broadcasting and HSN (Home Shopping Network) and as an executive at two enterprise-caliber interactive agencies.  Few things have been as […]

“All 50 States” AdWords Targeting Won’t Work for Mobile Devices

By Tyler Jordan, Account Manager Earlier this month, we explained why it’s important to switch AdWords targeting from “US” to all 50 states (and D.C.). Turns out this is great advice for everything except mobile devices. The problem, as explained by an AdWords rep, is that mobile devices often run from cell towers (not WiFi), and […]