Mobile Optimization: In-App Metrics FTW!


So now that you’ve taken some very smart advice to properly pre-plan your mobile app (brushing off shoulders), I’ve got some news for you: without pre-launch analytics configuration, that app probably isn’t going anywhere. The good news? Set yourself up to track the eight metrics below, and you’ll be well ahead of the curve. While […]

Mobilegeddon Has Arrived; Will Your Business Survive?


There has been a growing trend in the online world, ever-increasing in potency and impossible to ignore any longer, as Google enacted the “greatest change in search history” by drastically increasing the importance of mobile optimization as a ranking factor on April 21st, 2015. This massive alteration in Google’s SEO algorithm is of critical importance […]

Easy Mobile Ad Copy Trick to Boost CTR


For a lot of retailers/ecommerce brands, mobile is a struggle. As advertisers, intuition tells us that we should be spending there, but with much lower conversion rates and climbing CPCs, it’s hard to justify ad spend without using sophisticated attribution proving the worth of mobile. What we do know about mobile is that searchers use […]

How to Build a Great Mobile App, Stage I: Planning


Planning, building, testing, and launching an app is hard business! It’s not for the faint of heart. But, it is certainly a winnable and worthy endeavor, especially as mobile traffic surpasses desktop. You’re probably asking yourself the same questions that thousands of marketers are – should we build an app? Is it worth it? Will […]

Three Mobile Keys to 2015: Go Deep, Go Exclusive, Go Native


Editor’s note: This is the first of many expected posts from new VP of Mobile Strategy Craig Weinberg.   With hundreds of mobile ad networks; an expected $25 billion US mobile spend in 2015; and Apple’s recent news of their best quarter ever, anchored by iPhone sales; it’s important to remember that in 2014, as […]

Get the Lowdown on Mobile App Install Ads

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So you’re interested in learning more about Mobile App Install Ads? Great. There’s a lot to like about them. More clients (and presumably yours) are creating apps. There are over 1 million apps available in Apple’s App store alone. Additionally, if you’re trying to get in front of a Facebook user, your best bet is going […]

Understand the shopping behaviors of mobile searchers


Mobile devices now account for 60% of total digital media time spent, according to comScore, so it’s no wonder that mobile search is taking over too. Yahoo’s recent study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, […]

How to Solve for Mobile Sessions/Clicks Discrepancy


A common issue with mobile is a big sessions-to-clicks discrepancy, which can be a big deal when your client’s goals revolve around visits. We recently had an issue with an account showing an increasingly large discrepancy for GDN ads – in some cases mobile had an 80% variance between Google Analytics sessions and AdWords clicks, […]

Facebook: Cross-Device Tracking and Mobile Ad Domination

Facebook has recently announced that it would eliminate a major obstacle discouraging advertisers from transitioning to mobile devices: cross-device tracking. Advertisers will now be able to see what devices people use to view their ads, along with what device they used to take action as a result of viewing the ad. This addresses a major […]

Navigating Facebook’s Updated Mobile App Ad Units


To help advertisers better connect with their 654 million mobile monthly active users, Facebook recently rolled out updates to their mobile ad units. While the changes are subtle, understanding these nuances can make all the difference for advertisers looking to drive more efficient app installs and engagement. What’s changed? Most notably, mobile app ads now […]