The App Store Landscape: Major Players and the Discovery Challenge


Apps are a major part of everyday life for a large portion of the population. There are billions available across multiple app stores. How do you get yours to stand out? First, let’s start with an understanding of the current App Store landscape. Discovery Challenge The rich get richer The biggest challenge to any app […]

3 Mobile App Install Creative Best Practices


The numbers on mobile app install ads are so strong (check out this revenue trend) that you might rush to run your first such ad campaign, fold your arms smugly across your chest, and wait for the installs to flood in. And if they don’t? Well, then you do what digital advertisers have been doing […]

Mobile Optimization: In-App Metrics FTW!


So now that you’ve taken some very smart advice to properly pre-plan your mobile app (brushing off shoulders), I’ve got some news for you: without pre-launch analytics configuration, that app probably isn’t going anywhere. The good news? Set yourself up to track the eight metrics below, and you’ll be well ahead of the curve. While […]

Mobilegeddon Has Arrived; Will Your Business Survive?


There has been a growing trend in the online world, ever-increasing in potency and impossible to ignore any longer, as Google enacted the “greatest change in search history” by drastically increasing the importance of mobile optimization as a ranking factor on April 21st, 2015. This massive alteration in Google’s SEO algorithm is of critical importance […]

Easy Mobile Ad Copy Trick to Boost CTR


For a lot of retailers/ecommerce brands, mobile is a struggle. As advertisers, intuition tells us that we should be spending there, but with much lower conversion rates and climbing CPCs, it’s hard to justify ad spend without using sophisticated attribution proving the worth of mobile. What we do know about mobile is that searchers use […]

How to Build a Great Mobile App, Stage I: Planning


Planning, building, testing, and launching an app is hard business! It’s not for the faint of heart. But, it is certainly a winnable and worthy endeavor, especially as mobile traffic surpasses desktop. You’re probably asking yourself the same questions that thousands of marketers are – should we build an app? Is it worth it? Will […]

Three Mobile Keys to 2015: Go Deep, Go Exclusive, Go Native


Editor’s note: This is the first of many expected posts from new VP of Mobile Strategy Craig Weinberg.   With hundreds of mobile ad networks; an expected $25 billion US mobile spend in 2015; and Apple’s recent news of their best quarter ever, anchored by iPhone sales; it’s important to remember that in 2014, as […]

Get the Lowdown on Mobile App Install Ads

sample ad

So you’re interested in learning more about Mobile App Install Ads? Great. There’s a lot to like about them. More clients (and presumably yours) are creating apps. There are over 1 million apps available in Apple’s App store alone. Additionally, if you’re trying to get in front of a Facebook user, your best bet is going […]

Understand the shopping behaviors of mobile searchers


Mobile devices now account for 60% of total digital media time spent, according to comScore, so it’s no wonder that mobile search is taking over too. Yahoo’s recent study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, […]

How to Solve for Mobile Sessions/Clicks Discrepancy


A common issue with mobile is a big sessions-to-clicks discrepancy, which can be a big deal when your client’s goals revolve around visits. We recently had an issue with an account showing an increasingly large discrepancy for GDN ads – in some cases mobile had an 80% variance between Google Analytics sessions and AdWords clicks, […]