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Find Hidden Profit with Google’s New Cohort Analysis Tool

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E-commerce users have a powerful new tool to add to their tool box. In early February 2015, Google released the Google Cohort Analysis, a deep-analysis tool added to the Google Analytics suite. Businesses are able to look at their customers in a way that is more meaningful to long-term profits. Rather than presenting analysts with […]

Buyer beware: Targeting Optimization for GDN remarketing

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Something to keep in mind when taking over and/or optimizing display remarketing campaigns: by default, Google enables the setting for Targeting Optimization. The pro: the feature effectively lets AdWords automatically find new customers by turning your remarketing campaign into a lookalike campaign. The con: the feature also muddies the waters for you and your clients about the […]

Thoughts on the 2015 AdWords Product Summit

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In yesterday’s AdWords Product Summit, Google introduced a slew of new features and improvements covering a lot of range in the AdWords ecosystem. The main takeaways: Google has made it easier to advertise on many different levels of AdWords, and we should be better able to measure effects of ads across devices, but Google still hasn’t […]

Study: how is Mobilegeddon affecting accounts?

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Google’s already-infamous mobile algorithm update was pushed live on April 21st; reports are that it’s now fully rolled out. What many are calling Mobilegeddon is anticipated to have a larger impact than both Panda and Penguin – so we wanted to take an early look at how it’s affecting our clients. Study notes To study […]

Google Q1 performance report: device distribution, efficiency offsets flat desktop

In advance of Google’s Q1 earnings call, we compared Q1 2014 to Q1 2015 data in both Google search and display campaigns from a representative selection of our accounts. Our results show that as Google’s former bread and butter – desktop search – has flattened out, diversification of devices and improved efficiency of display campaigns are helping […]

3Q’s SEO Team Takes the Myers-Briggs Type Indicator Test

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The Myers-Briggs Type Indicator (MBTI) is a way to understand how people perceive their world, find motivation, and make decisions.  It categorizes people’s tendencies across 4 preferences: Introverted (I) / Extraverted (E): Does someone feel energized by being around others, or by being alone? Intuitive (N) / Observant (S): When taking in new information, does […]

The AdWords Mobile App: Good But Could Be Better

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March was highlighted by the announcement that Google has finally give marketers the means to finally access their accounts seamlessly: a mobile AdWords app for Android. Although this app comes with very limited functionality, it gives us the means to easily review pacing performance and make minor account changes. Often, being logged into AdWords on […]

Should you bid on your own brand name in AdWords?

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Does it pay off to bid on one’s brand name in Google AdWords? The question has been addressed many times, but in this article I will explain in depth why it can be a great idea to bid on your brand name in AdWords. Is it a waste of money? New advertisers are often convinced […]

YouTube Metrics: What They Really Mean

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I’ve written a fair number of blogs regarding YouTube in all its glory since joining 3Q, but I’ve realized these blogs leave something to be desired when it comes to understanding the outcome of all this work that goes into building a well-oiled YouTube account. So, I’ve decided to outline some of the basic and […]

21 Reasons to Grant GA Access to Your Paid Search Agency

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Having Google Analytics access is absolutely critical to running paid search campaigns to their full potential. Read-only access is okay, but it falls far short of helping us truly optimize a client’s campaigns (I’ll explain, using several of the examples below, why Edit access is necessary). Here’s a selection of key use-cases for GA access […]