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3 reasons you shouldn’t always bid on your own brand

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I have previously explained why I believe you should bid on your own brand in AdWords. I did, however, mention that it does not always pay off. In this article, I will describe three cases where you could consider not bidding on your own brand name. 1. You have many users who visit your site […]

Find Your Target Audience Using Google Analytics

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At 3Q, we work with a lot of startup companies. In most cases, they have a general idea of who their target audience is before taking their product to market, but this isn’t always the case. Sometimes they are incorrect about their assumptions or they just plain don’t know yet. In these cases, digital marketing […]

4 tips to optimize your Gmail Sponsored Promotion (GSP) campaigns

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If you’ve been lucky enough to tread the murky waters of a Gmail Sponsored Promotion (GSP) advertising campaign, you’re likely looking for ways to cut your CPA.  GSP budgets are often large and contain a very important marketing initiative, which increases the stress level for an advertiser. GSPs are like a rollercoaster of emotions and […]

Should you jump on Google’s Upgraded URLs early? YES!

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The deadline for adopting Google’s Upgraded URLs is quickly approaching. (For those of you who don’t know, the deadline is July 1.) But what are you waiting for? The benefits of upgrading are many; we’ve seen success with them already. Per Google, upgrading the URLs makes the experience better for everyone, with the following benefits: -Google […]

Find Hidden Profit with Google’s New Cohort Analysis Tool

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E-commerce users have a powerful new tool to add to their tool box. In early February 2015, Google released the Google Cohort Analysis, a deep-analysis tool added to the Google Analytics suite. Businesses are able to look at their customers in a way that is more meaningful to long-term profits. Rather than presenting analysts with […]

Buyer beware: Targeting Optimization for GDN remarketing

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Something to keep in mind when taking over and/or optimizing display remarketing campaigns: by default, Google enables the setting for Targeting Optimization. The pro: the feature effectively lets AdWords automatically find new customers by turning your remarketing campaign into a lookalike campaign. The con: the feature also muddies the waters for you and your clients about the […]

Thoughts on the 2015 AdWords Product Summit

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In yesterday’s AdWords Product Summit, Google introduced a slew of new features and improvements covering a lot of range in the AdWords ecosystem. The main takeaways: Google has made it easier to advertise on many different levels of AdWords, and we should be better able to measure effects of ads across devices, but Google still hasn’t […]

Study: how is Mobilegeddon affecting accounts?

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Google’s already-infamous mobile algorithm update was pushed live on April 21st; reports are that it’s now fully rolled out. What many are calling Mobilegeddon is anticipated to have a larger impact than both Panda and Penguin – so we wanted to take an early look at how it’s affecting our clients. Study notes To study […]

Google Q1 performance report: device distribution, efficiency offsets flat desktop

In advance of Google’s Q1 earnings call, we compared Q1 2014 to Q1 2015 data in both Google search and display campaigns from a representative selection of our accounts. Our results show that as Google’s former bread and butter – desktop search – has flattened out, diversification of devices and improved efficiency of display campaigns are helping […]

3Q’s SEO Team Takes the Myers-Briggs Type Indicator Test

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The Myers-Briggs Type Indicator (MBTI) is a way to understand how people perceive their world, find motivation, and make decisions.  It categorizes people’s tendencies across 4 preferences: Introverted (I) / Extraverted (E): Does someone feel energized by being around others, or by being alone? Intuitive (N) / Observant (S): When taking in new information, does […]