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The Magic 10-Second Fix for AdWords Scripts Parsing Errors

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At 3Q Digital, we use AdWords scripts for a variety of admin and monitoring tasks, such as changing ad group names in bulk, discovering broken destination URLs, and alerting us to campaigns that are consuming their budget faster than planned.  We’ve built scripts from scratch as well as made use of the amazing libraries of […]

AdWords Editor 11.0: Pros, Cons, and Takeaways

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AdWords Editor 11.0 dropped Wednesday as Google’s holiday present to SEMs. According to Google, 11.0 represents “the biggest update to the application” since they released in 2006. So are they overstating things, or is this really the best possible response to all those holiday wishlists floating around? Let’s start with some features we immediately noticed […]

AdWords Custom Columns: a Holiday Miracle

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Yesterday, Google announced new Custom Columns in AdWords, something SEMs have been craving for some time. This feature allows you add additional columns to your reporting, name and define the columns, and segment them to provide your clients with more detailed insights. Four of the biggest reasons this is our favorite holiday present in some time: 1. You […]

SEM Experts Want These Features for the Holidays

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  We’ve been asking the SEM wizards around the 3Q offices: what do you hope Santa brings us in the way of ad improvements this year? Let’s lay out the full (long) list, shall we? 1) I wish Google would allow managing labels in editor. That would make life so much easier! 2) Another point on labels-it […]

It’s Google’s Turn for a Site Audit

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As Google marches smartly down the path to total, worldwide domination, what Google thinks of your site becomes more and more important to business owners. Whether it’s Panda, Pigeon, Hummingbird, or Penguin, webmasters everywhere are terrified that the next change from Google will put them out of business. But how does this Borg-like giant — […]

How to Plan for Life after the GDN’s Interest Category Marketing

Google announced this week that they will be discontinuing interest category marketing (ICM) targeting from the Google Display Network (GDN) and YouTube in favor of affinity, custom affinity, and in-market audiences.  Starting January 15th, 2015 the “Other interests” (ICM) targeting option will no longer be an available option for new and existing audience campaigns. Current […]

Google Shopping Campaigns – 4 Underused Tactics

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If you’re a retailer, and you have a website that sells any kind of products, and you’re not running PLA or Google Shopping campaigns, well…it’s being kind to say you’re behind the curve. But even seasoned digital marketers who have been running shopping campaigns for years aren’t reliably making the best of the platform’s capabilities — and […]

4 Quick Fixes to Get Your Google Shopping Campaigns on Track

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Google Shopping (formerly known as PLAs) provides a great opportunity for clients with appealing photos of their products. The trouble is, they’re often seen as a black box because of the detailed product feeds required, and there are several fundamental errors I’ve seen advertisers make in the feed that can quickly derail their results.   […]

Google in Q3: Mobile and Shopping Traffic Up, Desktop CPCs Flat

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With Google’s earnings coming up, it always gives us an excuse to look back at how the industry has changed year over year. The last time I did this, roughly six months ago, there were some huge swings in mobile. Was that the case again when we compared Q3 2013 to Q3 2014? Not as […]

Is Google Stealing Your Brand Search Queries?

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On 5 September, the Google Webmaster blog announced that we would “see a new and improved sitelinks search box” in organic search results. It sounds brilliant – an easy way to help customers with brand awareness straight to where they need to go. However, just a few weeks later Dan Barker put up this post, […]