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Study: how is Mobilegeddon affecting accounts?

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Google’s already-infamous mobile algorithm update was pushed live on April 21st; reports are that it’s now fully rolled out. What many are calling Mobilegeddon is anticipated to have a larger impact than both Panda and Penguin – so we wanted to take an early look at how it’s affecting our clients. Study notes To study […]

Google Q1 performance report: device distribution, efficiency offsets flat desktop

In advance of Google’s Q1 earnings call, we compared Q1 2014 to Q1 2015 data in both Google search and display campaigns from a representative selection of our accounts. Our results show that as Google’s former bread and butter – desktop search – has flattened out, diversification of devices and improved efficiency of display campaigns are helping […]

The AdWords Mobile App: Good But Could Be Better

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March was highlighted by the announcement that Google has finally give marketers the means to finally access their accounts seamlessly: a mobile AdWords app for Android. Although this app comes with very limited functionality, it gives us the means to easily review pacing performance and make minor account changes. Often, being logged into AdWords on […]

Should you bid on your own brand name in AdWords?

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Does it pay off to bid on one’s brand name in Google AdWords? The question has been addressed many times, but in this article I will explain in depth why it can be a great idea to bid on your brand name in AdWords. Is it a waste of money? New advertisers are often convinced […]

21 Reasons to Grant GA Access to Your Paid Search Agency

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Having Google Analytics access is absolutely critical to running paid search campaigns to their full potential. Read-only access is okay, but it falls far short of helping us truly optimize a client’s campaigns (I’ll explain, using several of the examples below, why Edit access is necessary). Here’s a selection of key use-cases for GA access […]

The Final Countdown: Use Ad Customizers to Create Limited-Time Offers

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“Without a sense of urgency, desire loses its value.” – Jim Rohn One of the best ways to create urgency and drive results is to use a Limited Time Offer. Limited Time Offers work because they create a sense of a ticking clock; by adding a Countdown, we can make this phenomenon literal. Naturally, I […]

Use These 5 Free Competitive Advantages in SEM

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There are so many ways to leverage SEM, regardless of the industry you’re in! One of my personal favorites is utilizing the free ad extensions in Google and Bing (in this post, we’ll focus on Google). Applying ad extensions will make any AdWords beginner look like a pro amongst the competition. Let’s take a minute […]

When to Opt Out of Google Dynamic Sitelinks

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In case you missed the memo, Google launched dynamic sitelinks in July. Here’s how they appear and work. Google is not charging for clicks on these yet, which is good since it is not possible to find anything about them in the AdWords interface. Even though extra real estate and free clicks are typically welcome, it […]

3 Chrome Extensions You Should Be Using

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Marketing can be a complicated business, but these extension help bridge the gap between your browser and your work. Let’s get started: 1.   Google Tag Assistant An essential tool for both SEO and SEM, Google Tag Assistant allows you to quickly scan a webpage for various Google tags. It allows you to locate and troubleshoot […]

GSP Hack: How to Get Real (and Cheap) Clicks to Your Site

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If you are a Gmail user, you are no doubt aware that last year Google released tabbed Gmail. It was mostly received positively as it gives us a great way to keep our inbox organized without actually having to do any work (thanks Google). We are also now one step closer to tabbed everything. For […]