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How to Harness the Awesomeness of Google Tag Manager

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Let it be known that Google Tag Manager is, in my not-so-humble opinion, one of the best free tools to come about in quite a while. The platform allow marketers to seize control of tag management and become less dependent on developers, and the (not so recent) introduction of auto-event tracking makes the platform truly […]

The Future of Digital Marketing: Q&A with Google’s Ryan Gibson

3Q Digital and Google are co-presenting The Future of Digital Marketing, a day-long summit in Google’s PartnerPlex, tomorrow. In advance of the event, we sat down with Google 10-year veteran Ryan Gibson, who has spent the majority of his career working directly with brand and performance agencies. Currently, Ryan manages the West Coast Performance Media Agency Team […]

Beginner’s Guide to PPC Automated Rules

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When you’ve worked in PPC for a few years, it’s easy to forget that not everyone knows about all the awesome things you can do right within Google AdWords. Sure, that feature may seem basic to you, but to a beginner it could be mind-blowing. Automated rules is one such feature that can seem mundane, […]

Today’s the Day: 5 Great Resources to Transition to Google Shopping

Definitely make the transition yourself. Having Google do it might turn out as well as building Ikea furniture with a hangover.

If you put off your transition to Google Shopping like you put off your taxes or term papers, you might be scrambling to make the transition today before Google does it for you. If you’re still behind the curve and need some information about the transition (or just need to ensure that you’ve got all of […]

The Quality Score Conundrum: The Fine Line Between Creativity and Conformity

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The philosopher John Stuart Mill wrote, “It is better to be a human dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are a different opinion, it is because they only know their own side of the question.” While the reflections of a […]

A Brief Look at AdWords Quality Score

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Quality Score remains one of the most frustratingly obscure metrics in an AdWords account, and this overview is not an attempt to demystify its mystery or unravel its history. There’s a great deal of worthwhile reading on the topic, so be sure to check that out if you have more questions after reading this post. […]

Google’s New Call Tracking Feature – Should You Use It?

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Earlier this week, Google released a product that is in direct competition with call-tracking services like Mongoose Metrics or LogMyCalls. Obviously, Google’s not having insight into calls and revenue or leads driven from them is a big gap in data. The new product is meant to address this gap. To track offline calls, the new […]

Google axes close variants option: what it means for advertisers

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The recent news of Google automatically opting all KWs into close variants is the latest AdWords change that will touch the majority of advertisers. So what are we are really looking at, what issues does it present, and how do we solve them? What it means to lose the option to opt out of close […]

How-To: Promote Mobile Apps in AdWords

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Mobile has been an area of focus for Google for some time now, and for good reason.   Smartphone proliferation has led to astonishing increases in mobile-based browsing – and, of course, mobile search. 2013 saw some radical changes to device targeting with the introduction of Enhanced Campaigns, which consolidated mobile and desktop campaigns (arguably reducing […]

The ins and outs of PLAs in 41 minutes

PLA spend is growing on a hockey-stick curve, and for good reason: done right, PLAs are driving extraordinary levels of ROI and growth. Trouble is, there are plenty of ways to run sub-optimal PLA campaigns, a fact that’s becoming even more true with the impending transition to Google Shopping. So, you know, we put together […]