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What Twitter and Google’s fire hose reopening means for both parties

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The Twitter fire hose is coming back! This is big news for Google and Twitter alike. But what happened after the first agreement between the two lapsed in 2011, and what are both sides looking to gain now? Let’s take a look. What both parties lost In 2009, the first “firehose” agreement for Twitter to […]

How-to: Set Up Call Tracking for AdWords in Under 10 Minutes

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A recent study commissioned by Google showed us that 70% of mobile searchers use click to call, and that calls are an important channel for consumers. A lot of SMB owners have businesses with a large portion of their revenue based on orders and consultations, all stemming from a phone call. If you use Google […]

Mobile, PLA growth highlight Google’s Q4 performance

Huge gains in mobile cost and engagement, including a surge of Google Shopping (PLA) traffic, highlight our look at Google’s Q4 performance, which underscores the much-discussed shift in shopping behavior. We ran Q4 2014 numbers against Q4 2013 numbers on search, display, and Google Shopping (PLAs), and we analyzed the performance on all three platforms […]

The Magic 10-Second Fix for AdWords Scripts Parsing Errors

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At 3Q Digital, we use AdWords scripts for a variety of admin and monitoring tasks, such as changing ad group names in bulk, discovering broken destination URLs, and alerting us to campaigns that are consuming their budget faster than planned.  We’ve built scripts from scratch as well as made use of the amazing libraries of […]

AdWords Editor 11.0: Pros, Cons, and Takeaways

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AdWords Editor 11.0 dropped Wednesday as Google’s holiday present to SEMs. According to Google, 11.0 represents “the biggest update to the application” since they released in 2006. So are they overstating things, or is this really the best possible response to all those holiday wishlists floating around? Let’s start with some features we immediately noticed […]

AdWords Custom Columns: a Holiday Miracle

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Yesterday, Google announced new Custom Columns in AdWords, something SEMs have been craving for some time. This feature allows you add additional columns to your reporting, name and define the columns, and segment them to provide your clients with more detailed insights. Four of the biggest reasons this is our favorite holiday present in some time: 1. You […]

SEM Experts Want These Features for the Holidays

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  We’ve been asking the SEM wizards around the 3Q offices: what do you hope Santa brings us in the way of ad improvements this year? Let’s lay out the full (long) list, shall we? 1) I wish Google would allow managing labels in editor. That would make life so much easier! 2) Another point on labels-it […]

It’s Google’s Turn for a Site Audit

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As Google marches smartly down the path to total, worldwide domination, what Google thinks of your site becomes more and more important to business owners. Whether it’s Panda, Pigeon, Hummingbird, or Penguin, webmasters everywhere are terrified that the next change from Google will put them out of business. But how does this Borg-like giant — […]

How to Plan for Life after the GDN’s Interest Category Marketing

Google announced this week that they will be discontinuing interest category marketing (ICM) targeting from the Google Display Network (GDN) and YouTube in favor of affinity, custom affinity, and in-market audiences.  Starting January 15th, 2015 the “Other interests” (ICM) targeting option will no longer be an available option for new and existing audience campaigns. Current […]

Google Shopping Campaigns – 4 Underused Tactics

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If you’re a retailer, and you have a website that sells any kind of products, and you’re not running PLA or Google Shopping campaigns, well…it’s being kind to say you’re behind the curve. But even seasoned digital marketers who have been running shopping campaigns for years aren’t reliably making the best of the platform’s capabilities — and […]