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Best Blog Posts of August 2014

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  Jay Stampfl broke the news of Google’s removal of the close variants option. Now everyone’s campaigns are automatically required to bid on close variants.     Susan Waldes helps you break the ice with a potential job candidate. If you’re looking for a job in SEM, be ready to field these questions!     Facebook […]

How-To: Do Bulk Ad Scheduling Across Campaigns

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After doing a day-of-week test, we discovered that some ad scheduling was needed on a rather large account.  This overarching account is made up of many accounts in an MCC.  Nearly all of these accounts have several campaigns within them.  Contemplating on how an ad schedule will be implemented was the order of the day. […]

3Q Digital debuts on the Inc. 5000

It’s been a great three years at 3Q Digital — and that was confirmed with yesterday’s release of the Inc 5000 list of the fastest-growing private companies in the U.S.! Thanks to a three-year growth rate of 671%, we debuted at #677, amidst some pretty esteemed company (here’s the full list). Cheers and congrats to the […]

How to Make Sure You Associate With Great Digital Marketers

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Those of us in the digital marketing field are truly lucky. We work with the best and brightest around. Many of us have dedicated client services teams at huge search engines like Google who hire amazing employees from universities such as Stanford and Berkeley. As a Stanford grad, I must say it doesn’t get better […]

Audit Your Site for Conversions and Profit, Part 2: Sales

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Clicks are for Show, but Conversions are for Dough So let’s say your AdWords have done their job and brought you website visitors who are interested in your offer. Now it’s time to convert them to Customers on your Landing Pages. My previous post explained what conversion tracking is and how to set it all […]

Forget Me Not: TLC for the Neglected Pages on Your Site

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When you were planning your new site (or updating your old one), I can bet that there were some pages that you just waved your hand at, exclaiming “that can wait until after it’s launched; it’s not that important”. Those ‘unimportant’ pages, however, are probably some of your most important, and most frequently viewed. Go […]

Three Questions to Ask in Every SEM Interview

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The folks who study and go into careers in HR perplex me. From my perspective, interviewing and the hiring process in general is hard, grueling, and anxiety-prone work.  It’s even more so when you work in an industry that is emergent, constantly changing, and suffering from a shortage of talent. This means that there are […]

How to Cultivate a Great Affiliate Program

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Affiliate marketing spend is expected to eclipse $4.4 billion by 2016, with a compound annual growth rate over 16% since 2011, according to a report published by Forrester Consulting. With affiliate programs becoming a bigger element within digital marketing strategies, it’s important to identify the basics of a strong affiliate program beyond offering the highest […]

Google’s Quality Score Whitepaper Attempts to Set the Record Straight

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To many paid search marketers, Quality Score remains one of the most important elements of a campaign.  It is the core metric that, with minor changes on its 1-10 scale, has the power to drastically affect the cost of an ad click and the positioning of that ad, and in turn to impact overall efficiency […]

Conversion Optimization: Go Beyond the Checklist

To fully appreciate this landing page, you have to view it online and see the animation on the “Absolutely Free” badge, the “Enter Now” arrow, and the scrolling faces. 

As a conversion optimizer, it’s pretty cool to see more businesses starting to “get it” that it doesn’t matter how much traffic they drive to their sites, if those sites don’t convert.  Even big-name SEOs have jumped on the conversion bandwagon. While this mainstream acceptance of the field is awesome, it’s also resulted in oversimplification […]