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AdWords Labelling – It’s Good for You

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Once upon a time, I didn’t believe in AdWords labels. I had heard of people updating and using these things, but I never really saw a practical use – especially when AdWords Editor makes bulk adjustments to bids, budgets, etc. so easily. I mean with labels, really we’re just bucketing these ad groups/keywords so it’s […]

Funniest Queries of March 2014

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Thanks to all the 3Qers who participated in this month’s contest, including our winner Todd Mintz!

Multi-Lingual PPC Advice Told Mostly In Pictures: Great Cheap Traffic

Murray

Hey y’all, For one of my clients, I manage a Worldwide PPC Effort that contains campaigns in English plus 17 other languages.  One of my primary management objectives is to get my client worldwide ad exposure targeting users who speak every language in which they have a website. So, taking Japanese as my example for […]

The marketers’ dilemma: to focus on social pages or corporate websites?

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In the ever-evolving world of digital marketing, companies and agencies alike are faced with a serious question that can make or break their marketing efforts. The question on many a mind in today’s digital marketing industry is: how much focus and value do we put on our social Facebook Page vs. our regular “.com” homepage? […]

How did car rental companies change their PPC market visibility in Q1?

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The car rental business is an incredibly competitive one, especially when it comes to the search engines, where the majority of travelers begin their search for cars. The Search Monitor was curious how the major car rental companies were changing their market visibility on the search engines in the past three months. This time period […]

Use the Data Validation feature for Clean, Detailed Client Reports

Data Validation

The Data Validation feature in Excel can be a very useful tool, particularly with client-facing reports. One of its features allows you to create a drop-down menu of choices that you can then have formulas use as a reference cell. This allows a client or user to view different data by selecting different choices from […]

Clicks, Customers, Cashflow, Part 3: Cashflow

Tom

See Part 1 here and Part 2 here. Cashflow: – the movement of money into and out of a business – a prediction of such movement over a given period Show Me the Money!  “Revenue is Vanity, Profit is Sanity – Cash is Reality.” Or, put another way – “Clicks are for Vanity, Customers are […]

Advanced Excel Tips for PPC Managers

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My first post on this site – back when they were PPC Associates – was a round-up of Excel tips for PPC managers. I love Excel (who doesn’t?) so I figured it was worth re-visiting this topic to share even more Excel Tips for PPC Managers. Projecting PPC Account Performance in Excel by Bethany Bey We use […]

Kick-a** PPC tips recap: timing and seasonality

In case you missed it — and there’s probably no way you caught all 100 — we kicked off last year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.) Today’s installment: kick-a** tips on timing and seasonality! […]

Marketing Morsels From: Ginny Marvin

Name: Ginny Marvin Title: Contributing Editor Company: Search Engine Land and Marketing Land What’s the first metric you check when you start work for the day? I’m not doing much day-to-day campaign management these days, but previous day revenue would typically the first thing I check. Of course that depends on the client; daily PPC […]