How to Automate Writing Performance Bullets Using Excel


At one point or another, we may find ourselves swamped in work. This was me a couple of weeks ago on a particularly busy Wednesday: running on 4 hours of sleep and my fourth cup of tea as the clock ticked toward 5pm, with two client weekly performance reports still staring me in the face […]

FBPPC is merging with the 3Q Digital blog


Hi, intrepid readers! When we started FBPPC, social was an emerging advertising medium. Facebook was the only major player, and even then it could hardly be taken seriously as a competitor for Google. The Facebook advertising community was relatively small, and advice and insights were critical as people adopted the channel without a ton of […]

Trafficking: Copywriting for Conversion in the Digital Age

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I’m sure as both a marketer and digital marketer, you’ve heard these terms: target audience, persona, marketing funnel, keywords, SEO, leads, lead generation, sales-qualified lead, marketing-qualified lead, strategy, analytics….should I continue? Among an endless array of marketing jargon, comes one, four-word message: write something worth reading. As simple as it may seem, if your message […]

Google, Beware: Apple Might Be Building Its Own Web Search Engine

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After much speculation by the search community, Apple recently confirmed the existence of Apple Bot – which essentially mimics the behavior of Googlebot in crawling websites.  In addition, Apple Insider reported that through its 2013 acquisition of Topsy, Apple was devoting significant resources to making Spotlight Search a legitimate web search engine. Traditionally, Apple has […]

Hero Conference Portland Review


I’m one of the founding Board Members of SEMpdx, Portland’s Search Marketing Organization, and since 2007, we’ve run SearchFest, which has evolved into (we think) the premier regional search marketing conference anywhere (with apologies to the folks in Dallas, Minneapolis, and some other places who also do a really great job).  We were very surprised […]

Best posts of April 2015


May is here! That means it’s time to reflect on what we learned on the marketing front lines in April. Check out our favorite posts of the month: Account Lead Sean McEntee tipped us off to a fantastic and simple mobile ad copy trick that boosts CTR. Sr. VP of SEO Yung Trang took some […]

Auditing Sitelinks? Here’s a Quick Checklist to Make the Process Painless


Sitelinks are a great, free way to get more real estate, get exposure for more landing pages, and prompt users to take more actions on AdWords ads. (For a list of Sitelinks options, check out the AdWords help page.) But there are a bunch of criteria to meet and considerations to take to ensure that […]

The Art and Science of the Upsell through Behavioral Targeting


Ecommerce has been gaining momentum, with the experience of virtual consumerism now emerging as the standard for people who have come of shopping age in the digital era. But as competition among online retailers continues to rise, more businesses are being forced to change the way they look at their sales processes. In an environment […]

Digital Advertising Lags in Era of User-Empowered Opt-In Content

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In many ways, we live in an unprecedented era when it comes to access of the media content we consume daily. Hidden beneath the perception that our options have steadily evolved over the decades, something far more fundamental shifted for the first time in the very recent past. Yes, our content-delivery mechanisms have steadily evolved, […]

The Top 3 Lessons SEOs Can Learn from Game of Thrones


Season 5 of Game of Thrones, one of world’s favorite shows and mine, premiered on Sunday.  A lot has happened on the show in the past 4 seasons, and it reminds me of how many changes have occurred in the SEO world over the past 5 years.  So I can justify watching the show is […]