YOU ARE NOW VIEWING ARTICLES RELATED TO:

Featured

Acquiring context on our big announcement

handshake-148695_1280

Shortly after dinner Sunday night, I received a text from my agency saying: “We need all 3Q employees to be in the office for a special All-Hands on Monday, 3/16 [note the use of “special” rather than emergency], at 10 AM PDT. A dial-in will be provided for our remote employees.” Now, being at the agency […]

Why It’s Time to Rethink the Programmatic Creative

creativity-395344_1280

It’s so obvious that it hardly needs saying: You can have the best programmatic targeting in the world, and your campaign will still fail if you have a terrible creative. Studies have found that more than half of a campaign’s sales impact can be traced to creative variables. In other words, the format, message, and design of […]

3 Search Co-Optimization Tactics

smxwest_544624888

At SMX – West a couple of weeks ago, I was lucky enough to present in the session “Better Together: SEO & SEM.” I’m happy to share the third part of my blog series covering that presentation here. As you learned in Part 1 and Part 2 , SEO & SEM are already working together. In […]

Harte Hanks Acquires 3Q Digital – Read the Inside Story Here!

harte hanks 3q digital

Today I am excited to announce that 3Q Digital has been acquired by Harte Hanks, a leading marketing services organization. In this post, I’ll do my best to share our rationale behind this acquisition and give you a hint of what you can expect in the future from the combined firepower of 3Q and Harte […]

3 Ways SEO & SEM Overlap in SERPs

image001

Below is part 2 of 3 of my presentation at SMX West on March 3rd. I gave you a preview in my last post and will provide some co-optimization tactics in the conclusion to this series. Many agencies and companies spend a lot of time discussing how to integrate SEO & SEM efforts; some even […]

The Impact of Domain Name TLD’s on Paid Search Results

image001

Bill Hartzer was one of our invited speakers at the SEMpdx SearchFest conference in Portland this year. At the SearchFest pre-conference cocktail hour, I was chatting with Bill and James Svoboda when Bill shared with me some research that he did on the impact of Domain TLD’s on paid search results, which I somehow missed […]

Free Excel webinar will put more hours in your day

Excel has swallowed many an SEM’s day whole. We’ve lost colleagues amongst all those rows and columns and formulas. And we can’t count the days when we’ve looked up at the clock and found that it’s 5:30 p.m., and lots of spreadsheet work lies ahead. Sound familiar? This might be the most important webinar you’ll […]

Thriving after Maternity Leave: 4 Moms Dish Advice for Agencies and Parents

106442121_afbea4d4ef

Agency life is demanding. Newborns are demanding. Re-entry into any kind of workplace after a break has all kinds of challenges. So what are the keys to success – at both job and motherhood – when you come back to an agency after maternity leave? We asked four new moms at 3Q Digital – all […]

Earned Media and Its Role in Your Marketing Strategy

3256859352_cf35412c5f_z

So my last two blog posts have covered owned media and paid promotion, which must mean that it’s time to talk about the final strand of the trifecta: earned media. As I’ve said before (and you’re probably sick of hearing now), a combination of owned, paid, and earned media is essential for any marketing strategy. […]

5 Common E-Commerce Pitfalls and How to Avoid Them

Image 1

It’s a big day when a brand’s e-commerce website goes live. This could be followed by intense disappointment when sales don’t meet expectations. Many e-commerce business owners become frustrated when they can’t understand what went wrong. It’s possible there is no problem with the marketing plan, products or the sales market. It could be the […]