Are You Guilty of Selfish Marketing?

Coloring Book or Page Cartoon Illustration Set of Black and White Funny People Emotions or Expressions for Children

Marketing is inherently selfish. However, if it’s done right, the potential customer shouldn’t ever notice that. I recently fell victim to one gym’s selfish marketing when, on a rare urge to get fit, I was researching gyms. Here’s what happened: 1. I stopped by on a Tuesday afternoon to tour the facility and see if […]

Marin Bulk Uploading: a Troubleshooting Guide


If you work on an account that uses Marin and have tried to make bulk changes, you may have seen something that looks like this: When I first started using the platform, I certainly got my fair share of “Failed” statuses that made me want to pull my hair out. Hopefully this blog post helps […]

5 Keys for Using Big Data Effectively in Marketing


Big data has a host of benefits for marketers; even SMBs can get in a game once reserved for enterprise-level players. One of the obstacles to big data’s effectiveness is tackling the sheer possibility of employee training and development techniques along with other benefits it provides. Let’s jump into five ways to make significant inroads using […]

Top 10 PPC Lessons I Learned from Motörhead


I love Search Marketing and I read a ton of articles on the subject.  However, there is a longstanding trend of creating rather derivative content tying in aspects of search marketing with either TV shows I’ve never seen nor do I have any interest in seeing (e.g. Mad Men, Game of Thrones, Walking Dead) or […]

The gaping hole in your competitive analytics


Avinash Kaushik wrote a killer piece that he calls the “ultimate guide for learning how to do amazing competitive analysis”. You should definitely check it out and read through the dozens of painstakingly assembled links. But there’s one glaring issue: it was written in 2015 but assumes the world is still like 2005. Nothing wrong with using Google […]

Optimize Your Workflow: Browser Hacks for Busy Marketers


“Efficiency is doing things right; effectiveness is doing the right things.” -Peter Drucker   Without clear processes, workflow can be a struggle. Without process, simple tasks and ad hoc requests that come out of the blue can stifle progress. At 3Q we’re lucky to have a solid foundation with a clear process, but even great […]

How to Write Content-Caliber Ad Copy


Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up […]

The Ultimate Guide to a High-Converting 404 Page


Most 404 pages fall into one of two categories: 1. An afterthought, with a boring, bordering-on-punitive message written by a developer. It’s either full of technical jargon or blames the visitor for landing there, like this one: 2. Or a cutesy page built by a designer that’s supposed to reinforce the brand and make the […]

My PPC Dating Profile


Not that long ago, an industry acquaintance whom I’ve known for a while quite seriously asked on Facebook if anybody were interested in dating her.  Her post spurred a lively discussion…some serious and some humorous (including my stating that I wanted to date her but my wife wouldn’t let me).  But, thinking about what she […]

The digital marketing landscape is huge; here’s how to draw your map


Digital marketing’s emphasis on data and campaign ROI means that it’s relatively easy for marketers to prioritize spend – at least, far easier than with traditional media, which left you relying on ringing phones and faulty memories about how people found your business. And digital marketing can be easily scaled up or even paused with […]