YOU ARE NOW VIEWING ARTICLES RELATED TO:

Featured

Make Powerful Data Visualization Work For You

7zjugc_q

Now that we’ve covered what data you should avoid and how to curate your data, we’ll get into data visualization, which is an equally crucial piece of the presentation pie. Data visualization is by no means rocket science, but it can easily be done incorrectly. Anyone can build graphs, but it takes a little more effort […]

Dominate the SERPs by Adding PPC to SEO

image001

Search engine results pages (SERPs) are a combination of organic listings and paid advertising vying for your attention. A user is only going to click on one or the other, so it’s natural for SEO and PPC to seem at odds. However, when put together, they become much greater than the sum of the individual […]

The Future of Digital Marketing: in Images

3Q_1

A few weeks ago, we had the pleasure of presenting on the future of digital marketing to our clients along with some brilliant minds at Google. One of the more interesting displays was courtesy of professional storyboarder Nevada Lane.  They tell the story of the excellent presentations on their own. Enjoy:  

How to Curate SEO Data, and the Data You Should Avoid

2q3dx0e2

Whether you’re in SEM, SEO, paid social, display, email marketing, etc., not all metrics are created equal, and bad data really is a thing. Being able to make sense of the noise is where you’ll provide the most value to your team and your client. Aggregate data: good, to a point Data in aggregate is […]

Three Use Cases that Show the Power of AdWords Segments

ToD_-_10.8

As digital advertising continues to grow, we find ourselves with an ever-increasing number of ways that data can be sliced. Different slices or segments, as we find in AdWords, become powerful tools to understand what is truly influencing performance. For any marketer who is not currently utilizing these segments, I highly advise getting familiar with […]

Key Takeaways from Evolve with Google Analytics

82n2b_j5

While the turnout was small at Evolve with Google Analytics, hosted this week at Boston’s World Trade Center, the content was incredible and led to great conversation within the intimate group of attendees. We were also fortunate enough to share the convention space with eMetrics and Predictive Analytics World, which provided a greater opportunity to […]

5 Ways to Immediately Improve CTR

image009

Is your Quality Score too high? Are you and your client satisfied with the amount of qualified traffic coming through? These are exactly the type of questions NO one should be asking – especially if your strategy is to help a business continue to grow. Here are 5 ways to quickly give your CTR a […]

The Top 12 Ways to Grow A Stale PPC Account

6212235831_3a7f459b17
It happens all too often that right at the end of the quarter, your client suddenly comes up with incremental budget that they expect you to spend in PPC while still maintaining your KPI goals. Or perhaps you have a client with an unlimited budget, but their campaigns are at 100% impression share with nowhere […]

4 Ways to Build Certainty for Persuasive Marketing

We Agree

Recently, we had the pleasure of welcoming Stanford Professor Zakary Tormala to our office in San Francisco for a Lunch and Learn event. Using experiments and surveys, Zak and his colleagues were able to gather the data to show that certainty and uncertainty can both be used effectively to build and maintain trust with a […]

Clicks, Customers, and Cashflow, Part Three: Profit

image009

(Part 3 of a 3-part series; read parts 1 and 2.) We’re passionate about profit. It may sound obvious, but your business exists to earn profit. Many AdWords managers obsess over clicks, CTR, Quality Score, Impression Share, Cost per Click, Ad Position, Cost per Acquisition, and so on. While these are “noble pursuits,” for my […]