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Facebook advertising

Use Hashtags and Television to Reach your Social Audience

Today’s post is by Devan Brown, social media strategist and thought leader at Anvil Media. Hashtags are making quite the appearance on live television nowadays. Everything from Keeping Up With The Kardashians to live college football games now has a hashtag associated with it. Sometimes, every plot twist, big reveal, and exciting development gets its very own […]

9 Profitable Ways to Expand your PPC

Has a client ever looked at you and said, “the traffic’s great, the conversions are great, but we want more”? No? (Seriously?) For most of us, there comes a point when what the client’s got just isn’t enough – it’s profitable, but they want their business to grow. What do you try then? Here are […]

How friends’ Facebook recommendations affect purchasing decisions: infographic

Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!

Introducing FBPPC.com – a dedicated Facebook advertising blog

If you read this blog regularly, you know we’re convinced that Facebook advertising is a train all  marketers should be boarding. How strongly do we feel about it? Well, how does a dedicated Facebook advertising blog grab you? This morning marks the launch of FBPPC.com, which opens with a roster of experts including BlitzMedia’s Dennis Yu, […]

Facebook introduces “Actions” metric

A little Facebook advertising history: Facebook started driving the “engagement” message when the “People Talking about this” metric was released during Q4 of 2011. The release of Timeline for brand pages, which highlights the page’s content, pushed that message further. Acquiring fans will always be part of the equation, but Facebook’s focus has shifted from […]

Early thoughts on Timeline: it’s not so timely

A lot of people are not fans of Facebook’s new Timeline format. Some folks just can’t adjust to change, while others feel that Timeline poses a security threat. I, on the other hand, love the look of the new format – it’s well designed and allows the page owner to spotlight certain events, images, and […]

Where vs. Who: The Battle for Internet Marketing Dominance

Search engine marketing works well because it is so accurate at telling marketers the intent of potential customers. When someone types “best mortgage rates” into Google, marketers have a very good idea of what that person wants, and thus what ad to serve them, what landing page to show them, and how much they should […]

Facebook’s future in mobile ads

According to a Financial Times report, Facebook will launch mobile ads sometime in March. It’s high time, of course, for a few reasons: -          Of the $3.7 billion Facebook took in for revenue in 2011, only a minimal amount came from mobile ads. -          Facebook’s IPO filing revealed that of the company’s worldwide users, half […]

Google+ and the Race With Facebook

Google+ now has over 90 million users, as confirmed by CEO Larry Page. The user base has more than doubled in a span of three months. Some analysts are speculating that Google+ will hit the 400-million-user mark by the end of the year. To put this number in context, it took Facebook nearly four years […]