Facebook advertising

Facebook Advertising Gifts for Q4: New Features to Boost Revenue


As advertisers gear up for Q4 and the holiday rush, Facebook has pushed quite a few new features in recent months. We’ve gone ahead and compiled them all in one place so you can stay up to date on the newest features!  Facebook Slideshow: This is a great option for users who do not have […]

Facebook advertising: a three-step plan to own the holidays


Couldn’t make our Facebook advertising webinar to rock your holiday ROI? We’ll break down our best tips for structure for early season, mid season, and holiday crunch time to help you build your base of users — and then convert them. (If you finish the post and want more, the webinar’s available for free any time […]

Facebook advertising: tips for holiday campaign planning

Contour  Christmas tree  Toys.

After prepping for a Facebook holiday advertising webinar (which you can catch here!), I didn’t want to leave those of you who missed it in the lurch. Here are my tips (in handy checklist form, with notes) for holiday campaign planning. Hat tip to my colleague Dippy for a few of these! Planning for Holiday Campaign […]

Facebook Lookalike Audience Best Practices


  Facebook Lookalike audiences are a great way to get your message to people who are like your customers (but aren’t your customers yet). This is the quick and dirty on lookalikes. Seed audience recommendations The “seed audience” is what you upload to Facebook; usually this is your database of customers or people who have […]

Learn the Secret Benefit of Mobile Advertising


So you’re using mobile to build a retargeting base to convert on desktop, and you’re implementing some serious mid-funnel strategy to build brand loyalty. Great! If that’s all you’re doing, though, you’re missing a significant part of mobile’s capabilities: you can use it to test for directional learnings all sorts of things, and quickly. I’m […]

Targeting, Bidding Strategies, and Advanced Testing for Facebook Advertising


Good creative makes a Facebook ad; you’ve doubtless seen dozens of blog posts about messaging, imagery, color scheme, etc. That’s all well and good, but you need the right targeting and sensible bidding strategies to get those ads seen by the right people. In this post, we’ll break down best practices and tips for different […]

How to pitch Facebook ads to search-minded clients


Search is a fantastic marketing channel. If you know what you’re doing (or you hire an agency to do it for you!), the ROI can be huge. Facebook advertising can function much the same way, but you (or the client) need to be aware of its differences. Facebook advertising can perform similarly to other performance […]

Is Facebook’s New Click To Call Option Right For My Business?


The mobile marketing industry has really skyrocketed over the past few years. Unlike the big desktop computer boom, which took some households several years to own, mobile Internet usage was almost immediately popular and many households were able to gain access within a year or two. Mobile marketing has become a $4 billion dollar industry […]

Two Reports to Dig into Facebook Multi-Product Ad Results


Facebook Multi-Product Ads have been the buzz in the paid search community for a few months. I personally have fallen in love with them. They are beautiful, flashy, engaging, and have multiple layers. What’s not to love? They even offer an additional bonus: with so many options in the ad creative, our testing options are […]

Five Facebook Video Best Practices


Facebook video ads are being widely adopted by social advertisers, and for good reason: they’re more engaging than static ads. But with this adoption comes greater competition, which means that advertising costs are on the rise. The way to combat this? Smarter video campaigns. Here are five tips to help you keep ROI high. Keep […]