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Facebook advertising

How to pitch Facebook ads to search-minded clients

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Search is a fantastic marketing channel. If you know what you’re doing (or you hire an agency to do it for you!), the ROI can be huge. Facebook advertising can function much the same way, but you (or the client) need to be aware of its differences. Facebook advertising can perform similarly to other performance […]

Is Facebook’s New Click To Call Option Right For My Business?

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The mobile marketing industry has really skyrocketed over the past few years. Unlike the big desktop computer boom, which took some households several years to own, mobile Internet usage was almost immediately popular and many households were able to gain access within a year or two. Mobile marketing has become a $4 billion dollar industry […]

Two Reports to Dig into Facebook Multi-Product Ad Results

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Facebook Multi-Product Ads have been the buzz in the paid search community for a few months. I personally have fallen in love with them. They are beautiful, flashy, engaging, and have multiple layers. What’s not to love? They even offer an additional bonus: with so many options in the ad creative, our testing options are […]

Five Facebook Video Best Practices

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Facebook video ads are being widely adopted by social advertisers, and for good reason: they’re more engaging than static ads. But with this adoption comes greater competition, which means that advertising costs are on the rise. The way to combat this? Smarter video campaigns. Here are five tips to help you keep ROI high. Keep […]

How Facebook just made mobile lead gen a lot more affordable

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One of the keys to making a successful “website conversions” Facebook campaign is to convince people to leave Facebook and convert on your website. Even if your ads lead to a smooth user experience, it can be pretty expensive to get someone to click on an ad just to fill out a form to subscribe […]

Video, Carousel Ads Producing Huge Gains for Facebook Advertisers

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Facebook advertising’s advancements in video ads and the newly rebranded Carousel ads drove significant performance gains for our clients in Q2, and we anticipate that today’s earnings call will show that many advertisers are enjoying similar trends – and spending accordingly. In this post, we’ll break down Facebook’s noteworthy announcements and changes over Q2; we’ll […]

How Facebook’s new click measurement will affect your metrics

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Big announcement from Facebook this week on what they are considering a click. Here’s the word directly from Facebook: Currently, CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc. What’s the updated definition of CPC? We’re updating CPC to […]

Power Editor Glitch Alert: Editing Parameters in Multiple Ad Sets with Varying Audiences

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Power Editor is a great tool for duplicating campaigns, ad sets, and ads. It also offers the functionality of editing multiple line items – but beware when trying to make a bulk edit to ad sets with different audience targeting. When the new parameters are entered, the tool actually overrides existing targeting. In this example, […]

Facebook’s Buy Button Has a Huge Advantage over Buyable Pins

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It’s very well known that often, the fewer steps in a conversion funnel, the more likely a user is to convert. More social platforms are adding functionality to address this; Pinterest’s Buyable Pin feature is the splashiest recent example despite its limited scope. But Facebook, never one to be overshadowed easily, is making quieter yet […]

This is an ad, but not really

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Imagine if in the first 3 seconds of a YouTube ad we run, we say “hey, this isn’t an ad- don’t hit skip- maybe someone wildly waving for attention or a giant red warning of “if you hit skip, you lose.” Anything to get them not to skip. Then we explain how just because we paid […]