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Maximize PPC Productivity: 2 Killer Tips

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Whether you work at an agency or you’re in-house, there’s always something keeping you busy all day. There will always be a task that could be completed to the extreme where some people end up working 12-hour days. Hopefully the tips below can help you prioritize your day and your week to make a bigger […]

The Effects of Google’s New “Exact” Match – and How to Counter Them

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We all heard about the “close variant” changes Google rolled out for their exact match targeted keywords in AdWords toward the end of September this year. If you didn’t well, now you have! The bottom line is, Google removed or reduced (depending on how you look at it) their “true” exact match keyword targeting option. […]

Zen and the Art of Account Management

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You’re under siege. Barely 10 minutes into the workday, and four clients have emailed or called you with mission critical tasks to execute. There are only so many hours in the day….how will it all get done? What if you can’t do it? What if you rush and make a mistake? What if, what if…. […]

eCommerce Success Isn’t Always about Price

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These days, it seems like internet retailers feel more pressure than ever to beat the competition on price. Store owners have been conditioned to drop prices just to get the business. But being the lowest price isn’t always necessary. In fact, BigCommerce pulled together a range of Ecommerce studies and found that 80% of consumers […]

15 quick tips for better client – and internal – communication

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I looooove using email. I work with clients and colleagues in three time zones and five offices (not to mention a few remote offices), and it’s very easy to get in the habit of dropping an email rather than find a common time to pick up the phone with a busy colleague. But as we […]

How Companies Are Using Big Data to Recruit

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Recruitment strategies have evolved rapidly over the last few decades. Not long ago, recruiters had little choice but to sort through reams of paper in over-stuffed filing cabinets to zero in on the most promising prospects. Job board sites such as Monster and Indeed revolutionized that process. Now, recruiters – including digital marketing agencies – […]

5 Super Basic Excel Tips for the SEM Beginner

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As a true beginner in the SEM world, the last four weeks have been a whirlwind of information. As an account associate I am responsible for many production tasks — many, if not all of which require the use of Excel. As an excel newbie I quickly found myself drowning in formulas and functions, struggling […]

Four Alternatives to the Old-Fashioned Brainstorm

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From ideas to answers, and even feedback, the good ol’-fashioned brainstorm seems to be the default solution. However, if it’s creative ideas that you’re after, a brainstorm isn’t always your best bet. Today, I’m sharing 4 alternatives to the traditional brainstorm. Jeffrey Paul Baumgartner wrote a really interesting article back in May of last year […]

Use SEM Strategy to Tune Up Programmatic Display

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I began my foray into online digital marketing by diving into the world of SEM.  Working in search engine marketing, I quickly learned the ins and outs of Excel as well as various tasks used to keep your account efficiently driving new business. A year and a half ago, I made a turn in my […]

6 Tips for Excel Etiquette for Client-Facing Reports

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We’ve all opened an Excel doc that makes our eyes hurt, and it’s not necessarily from the reams of data within. If you’re spending a ton of time – aren’t we all? – putting together insightful, actionable reports for clients or colleagues, you want to make sure they don’t get headaches perusing them. Here are […]