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How to Have an Opinion

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Whether you’re transitioning into a strategic role or you want to better manage your client relationships, it’s important to develop an opinion and effectively communicate that opinion to the client. I’ve summarized three key steps to getting back in the driver’s seat of conversations with your client. Learn SEM Knowledge First and foremost, you should […]

A Guide to Presenting at Digital Marketing Conferences

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A few weeks back, I presented advanced PPC bidding strategies at SMX East. Today, I’m thrilled to share my favorite tips on presenting at digital marketing and search marketing conferences. Presentation opportunities are accessible to hard-working digital marketing professionals who have something truly valuable to share. Learn why you should present, how to secure opportunities, […]

Why Replacing All Copy with Promotional Copy Isn’t a Good Idea

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Recently our team met with a client that had a pretty daunting request: they wanted us to completely change all of their high-performing, evergreen ad copy to promote a gift card with purchase offer. In addition, they wanted to do this twice, to create a sense of urgency. So, the first set of ad copy […]

Considering a 3rd-Party Platform? Answer These Questions Before Signing

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Armed with interesting features, pretty reports, extensive customer service, and solid sales pitches, 3rd-party platforms might look to be the solution to all your SEM problems, but that may not be the case. Engaging with a 3rd-party tool can be extremely beneficial for the right account when leveraged properly. However, the impacts you’re looking for […]

Looking for a digital marketing career? Learn these 7 interview tips

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We’ve seen a ton of good resumes for openings at 3Q Digital (more on those careers, if you’re interested). But a good resume, sadly, doesn’t always translate to a good interview. If you’re up for a job and get the chance to strut your stuff in person, it’s a good idea to follow these tips […]

Remote Work Isn’t Remote Work

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We’re definitely in hiring mode @ 3QDigital, and I’ve been promised this if my blog post leads to any new employees, my employer will purchase for me the following items: Please click this link to see our job openings. Go ahead…I’ll wait :.) Do you see where the jobs are located? Go ahead and ignore […]

Are You In or Out? Considerations for In-House or Agency SEM Roles

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Catsup or ketchup? Superman or Batman? “Less filling” or “Tastes great”? Agency or in house? Do questions get more divisive or polarizing than the ones above? I certainly have strong opinions on all of those quandaries, but as someone who has spent the majority of their professional career building brand awareness and driving revenue through […]

4 Essential Pieces to an A+ Client Email

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In the agency world, email is relationship currency. A good client email carries the reassurance of a virtual hug. You know the guy that gives half-hearted hugs with three pats on the back? Yeah, you don’t want to be that guy. When it comes to digital marketing, many clients are as insecure as I was […]

How to Stick to Deadlines – and Your Sanity – While Managing Creative Projects

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We’ve all been there: “Can you just give us one more concept?”; “Can you try another image?”; “We need to do another round of revisions”; and my favorite, “I know it was approved, but we just have some last-minute changes…”. I would like to believe that these requests are not being made for the sole […]

My Spin on Weekly Client Calls

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At 3Q Digital, we do weekly client calls with all our clients.  If one were to look down the entire 3Q Digital roster of Account Managers, I might be the biggest introvert of the whole group (irrespective of the character I play in social media).  However, my verbal succinctness doesn’t stop me from having very […]