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How to Stick to Deadlines – and Your Sanity – While Managing Creative Projects

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We’ve all been there: “Can you just give us one more concept?”; “Can you try another image?”; “We need to do another round of revisions”; and my favorite, “I know it was approved, but we just have some last-minute changes…”. I would like to believe that these requests are not being made for the sole […]

My Spin on Weekly Client Calls

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At 3Q Digital, we do weekly client calls with all our clients.  If one were to look down the entire 3Q Digital roster of Account Managers, I might be the biggest introvert of the whole group (irrespective of the character I play in social media).  However, my verbal succinctness doesn’t stop me from having very […]

How-to: Manage PPC Accounts for Franchise Business Models

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Managing clients with franchise business models can be a challenge. A single franchise client can range from having a dozen locations to as many as hundreds of locations! When there are simply not enough hours in the day to manage hundreds of campaigns for each individual location, efficiently setting up your account-management flow is key […]

Marin Pain-point: Auto-tagging Issues

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I just got burnt by something in Marin that I didn’t know about until just now…and I sense that probably most of the folks working on Marin accounts don’t know about this either:   Notice the advanced options at the bottom.  If you want Marin to auto-tag for you (and I assume you do and […]

The Efficiency Frontier and How to Reconcile Conflicting PPC Metrics

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In PPC advertising, a client will often set two or more diametrically opposed goals. “We are going to double-spend this month, but try to keep CPA the same.” The role of the search marketer is to acquiesce to these demands and wage war against mathematical relationships with account optimizations. The ultimate goal being to increase […]

4 Common Manual Bidding Mistakes – and How to Fix Them

While we’d all love to rely on a killer bidding algorithm that’s flexible enough to meet our needs, the fact is we often have to rely on manual bidding. The problem with manual bidding done correctly is that it’s complicated and time-consuming. Here are some top mistakes to avoid and alternative methods to get the […]

3 Great Exercises for PPC Team Training

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It’s easy to forget about ourselves during a busy season. We’re inevitably putting tremendous amounts of time and energy into analyzing and optimizing our accounts, but we may or may not be able to invest the same level attention to our own development and maintenance. The exercises described below offer an opportunity to focus on and […]

7 Ways to Fool-Proof Your Campaign Launch

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Campaign launches can be a disaster. If your settings are not correct, you could end up spending way more than you planned. Here are some QA tips on how to prevent overspending in your first few days of a new campaign (in no particular order)! Set your budget: when you start a new campaign, you […]

How to manage a great PPC team

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So, you’re an awesome digital marketing professional, eh? This probably means that you effortlessly combine the mathematical rigor of a statistician, the QA skills of an engineer, and the relationship-management chops of a salesperson. Inevitably, the next challenge you’ll be given is to manage some other digital marketing people. It’s a whole additional skill set […]

Ch-ch-ch-changes: Why We Continually Run Ad Tests

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I spend a lot of time training other people how to do PPC. The other day someone asked me, while I was in the midst of explaining how the ad testing process works, why we continually test new ads. “Surely” he said, “there’s a point at which you’ve written the best ad it’s possible to […]