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Why Aren’t My ACE Tests Rotating Evenly?!

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A/B testing is the backbone of any long-term SEM strategy, and ACE testing is a valuable tool for determining whether changes drive awesome improvements or sad declines in performance. However, it can be frustrating when you see ad rotations like this: Clearly, the impression volume for test #1 is much higher, leading to more clicks […]

3 Ways to Stay under Your Monthly Budget

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Coming up on budget toward the end of the month? I’m going to give you three ways to stay under – one an absolute quick-fix solution and two tried-and-true methods that you should be performing regardless of spend projections. Reduce campaign budgets This simple exercise is a good way to ensure you come in under […]

Thriving after Maternity Leave: 4 Moms Dish Advice for Agencies and Parents

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Agency life is demanding. Newborns are demanding. Re-entry into any kind of workplace after a break has all kinds of challenges. So what are the keys to success – at both job and motherhood – when you come back to an agency after maternity leave? We asked four new moms at 3Q Digital – all […]

Does SEM add value to existing SEO efforts? Here’s how to tell

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On March 3, I’ll be speaking at SMX West on the panel “Better Together: SEO & SEM.” I wanted to give you all a quick preview of my presentation as we get prepared for a great conference. Following SMX, we’ll have two more posts diving into how SEO & SEM already work together and exploring […]

New SEM? 5 Tips to Train Like an Ace

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It is downright impressive how much our company emphasizes training new hires. Being both new to the digital marketing and to 3Q Digital, I got a lot out of the orientation process and wanted to pass on some words of wisdom to future new team members:   1.   Take advantage of the training During the […]

Beginners’ Guide to Troubleshooting in Marin

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Marin Software provides a cross-channel campaign management platform that allows advertisers to easily manage multiple SEM accounts and campaigns through one (somewhat) intuitive user interface. It is a very powerful tool that allows advertisers to quickly segment data, automate recurring tasks and reports, as well as make on the fly bid adjustments and other campaign […]

5 Clues That Something Is Wrong with Your Data

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Just because you’re looking at data in a spreadsheet, pivot table, or even an engine UI, does not mean it’s correct or should be taken at face value. Here are some clear hints that something is wrong with your numbers and requires a deeper dive: 1.   Any metric declined more than 100% Pulling data without […]

Beat the Bots in Advertising

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I was on the edge of my seat with two browsers open and my pointer hovering over the button that would put me into the virtual waiting room. Foo Fighter tickets in Chicago were as good as mine. Flip of the clock, click of the mouse, and I was waiting …. waiting … frozen … […]

How to Communicate Your Opinion

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A few months ago, I reviewed the framework I use to have an opinion and use that in my work day to be an effective PPC manager. In this post, I’d like to focus more on the communication portion of that framework. It’s easy to forget, but the language used when communicating an opinion can […]

3 Great Paid Promotion Channels to Boost Your Content

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When it comes to content, uploading your latest article or infographic to the blog isn’t enough; people don’t, and won’t, find your content by accident. Unless you’re a big brand or a well-known blogger, it’s unlikely that anyone will be visiting your blog regularly just to see what you’ve posted about recently. In order to […]