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Experience

Poor Man’s Guide to “Persona-lized” Testing

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Your site’s visitors don’t all think, behave, and most importantly, convert, the same. Different segments of visitors respond better to different triggers. So if you’re lumping all of your visitors together in your A/B tests, you’re getting the average conversion results. But averages lie. Even if you don’t have the budget for personalization testing software, […]

QA: What is it, and why do we do it?

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One of the most important parts of our jobs as SEMs is a little thing we call QA, or Quality Assurance. It’s so important, yet it’s so often brushed off or done half-heartedly because I don’t think it’s something that any of us would classify as fun. But it’s something I’m going to talk about […]

Credit Cards: the Key to Larger Digital Marketing Margins

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I’m a tremendous fan of paid digital marketing. I’m talking about channels like pay per click (PPC), display advertising, retargeting, paid social media, and others. In these times of fierce competition, I wanted to share tips that will give you a margin advantage vs. your competitors and help you get the most from your ad […]

Maximize PPC Advertising for Your Small Business

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Pay-per-click campaigns can get expensive. Many small businesses spend thousands of dollars a month on competitive niches just to stay ahead of the big guys. Much of the budget spent on PPC and email marketing can be significantly cut down by following a few simple tips on how to target a smaller niche and track […]

Why Aren’t My ACE Tests Rotating Evenly?!

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A/B testing is the backbone of any long-term SEM strategy, and ACE testing is a valuable tool for determining whether changes drive awesome improvements or sad declines in performance. However, it can be frustrating when you see ad rotations like this: Clearly, the impression volume for test #1 is much higher, leading to more clicks […]

3 Ways to Stay under Your Monthly Budget

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Coming up on budget toward the end of the month? I’m going to give you three ways to stay under – one an absolute quick-fix solution and two tried-and-true methods that you should be performing regardless of spend projections. Reduce campaign budgets This simple exercise is a good way to ensure you come in under […]

Thriving after Maternity Leave: 4 Moms Dish Advice for Agencies and Parents

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Agency life is demanding. Newborns are demanding. Re-entry into any kind of workplace after a break has all kinds of challenges. So what are the keys to success – at both job and motherhood – when you come back to an agency after maternity leave? We asked four new moms at 3Q Digital – all […]

Does SEM add value to existing SEO efforts? Here’s how to tell

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On March 3, I’ll be speaking at SMX West on the panel “Better Together: SEO & SEM.” I wanted to give you all a quick preview of my presentation as we get prepared for a great conference. Following SMX, we’ll have two more posts diving into how SEO & SEM already work together and exploring […]

New SEM? 5 Tips to Train Like an Ace

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It is downright impressive how much our company emphasizes training new hires. Being both new to the digital marketing and to 3Q Digital, I got a lot out of the orientation process and wanted to pass on some words of wisdom to future new team members:   1.   Take advantage of the training During the […]

Beginners’ Guide to Troubleshooting in Marin

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Marin Software provides a cross-channel campaign management platform that allows advertisers to easily manage multiple SEM accounts and campaigns through one (somewhat) intuitive user interface. It is a very powerful tool that allows advertisers to quickly segment data, automate recurring tasks and reports, as well as make on the fly bid adjustments and other campaign […]