3Q Digital Download Episode 7: Bing!


Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)! Here are John’s key Bing takeaways: 1. Take advantage of the new Universal Event Tracking in Bing 2. Utilize your negative keywords to optimize your campaigns. 3. Don’t neglect mobile. Bing has seen awesome growth on […]

Bing’s SEM Fighter Cockpit Overview


As more businesses are competing in search engine marketing (SEM), and search engines are advancing at an accelerated speed, driving a performing SEM campaign is more like flying a modern fighter jet. It demands targeting instincts and the mastering of tactical and technical skills through advanced instruments. Although the SEM fighter cockpit is getting more […]

Beware: Bing Adds New Annotation to Search Ads

Relax the back

Bing has added some nifty annotations to its search ads lately, but we found one last week that bears reviewing: auto-appending title tags from the site to ad copy. Check out the Relax the Back ad, below: In the ad, you can see that “Best Ergonomic Pillows…,” which was automatically pulled from the page, isn’t […]

Bing Exclusive Search Ad Extensions: Use Them


Google’s held a big lead over Bing/Yahoo in the SEM space for years. It has more available betas, granular reporting features, a more intuitive interface, etc. Tons of SEMs have tried and dismissed Bing advertising, but a new feature is good reason to try it (or try it again). Bing recently rolled out a couple […]

Bing PLAs: Are you sure you want to do this?

bing campaign

Before you dive into the process of setting up Bing PLAs, make yourself a cup of coffee. Seriously, this might take a few attempts to get right, but if you’ve worked with Bing in the past then you already know what to expect. In this blog, I’ll show you how to get your Bing PLAs […]

Bing Knows: Tablets Do Not Equal Desktops

“Thank you, Bing!” – Search Marketers On Wednesday, Microsoft made one of the biggest announcements about its Bing search engine that it has in quite some time. This fall, Bing plans to roll out its own version of “enhanced campaigns,” taking away advertisers’ ability to target devices separately as they had in the past and […]

Bing Ads Crawler causing extra visits in GA


Just wanted to pass along an issue I’ve now seen on 2 clients who track visits in GA on Bing because it has given me some headaches! We began noticing a really large discrepancy between clicks and visits – visits being way larger than the amount of clicks reported. After a ton of investigating, I […]

Bing Introduces Excel Add-In

excel bing
Many PPC managers use Excel to carry out daily PPC tasks. They have to go the extra mile for this practice because it’s not supported by search engines. The exhibit below illustrates one of the processes to manage campaigns from Excel; it takes several steps and needs to be tracked carefully to avoid mistakes. Exhibit: […]

Big Bing Ads Editor News (and Other Morsels From Ping Jen)

Our Marketing Morsels series continues with a big twist from Ping Jen, a Product Manager in the Microsoft Bing Ads Product Team who has been known to slip big Bing announcements into casual blog posts (read to the end)! He has a passion for driving improvements into Bing Ads that help advertisers optimize their campaigns that […]

9 Profitable Ways to Expand your PPC

Has a client ever looked at you and said, “the traffic’s great, the conversions are great, but we want more”? No? (Seriously?) For most of us, there comes a point when what the client’s got just isn’t enough – it’s profitable, but they want their business to grow. What do you try then? Here are […]