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UET DOT what? An easy set-up guide to track Bing and Yahoo ads

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We must upgrade to Universal Event Tracking for Bing Ads by April 15th. The good news is that this new tag can be linked to your Yahoo Gemini account, meaning you can track Bing Ads, Yahoo Stream, and Yahoo Search with one pixel. There has been a lot of chatter about the setup for this […]

Everything You Need to Know About Upcoming Changes to Bing

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Bing may take a back seat to Google in spend volume, but there are two changes on the horizon you can’t afford to ignore. Read on for the breakdown of new Universal Events Tracking and Device Tracking Changes. Universal Events Tracking   If you’ve been using Campaign Analytics to track conversions and other site activity, […]

The data says: Bing paid clicks rising after Firefox deal

Yahoo’s November deal to become the default Firefox search engine cut off Google’s 10-year run as the presiding default. The deal made headlines, sparked a lot of “why advertisers should pay more attention to Yahoo/Bing” posts, and seemed destined to bolster Yahoo’s 2015 efforts to claw away at Google’s market share. But how is it […]

Bing’s SEM Fighter Cockpit Overview, Part II

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In Part I of this series, we went over several key Search Engine Marketing (SEM) tools to help you effectively launch campaigns and quickly reach cruising altitude. In this post, we will review additional tools you need to win the competition, by referencing some century-old dogfight tactics mastered by most flying aces. 1. Try to […]

3Q Digital Download Episode 7: Bing!

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Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)! Here are John’s key Bing takeaways: 1. Take advantage of the new Universal Event Tracking in Bing 2. Utilize your negative keywords to optimize your campaigns. 3. Don’t neglect mobile. Bing has seen awesome growth on […]

Bing’s SEM Fighter Cockpit Overview

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As more businesses are competing in search engine marketing (SEM), and search engines are advancing at an accelerated speed, driving a performing SEM campaign is more like flying a modern fighter jet. It demands targeting instincts and the mastering of tactical and technical skills through advanced instruments. Although the SEM fighter cockpit is getting more […]

Beware: Bing Adds New Annotation to Search Ads

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Bing has added some nifty annotations to its search ads lately, but we found one last week that bears reviewing: auto-appending title tags from the site to ad copy. Check out the Relax the Back ad, below: In the ad, you can see that “Best Ergonomic Pillows…,” which was automatically pulled from the page, isn’t […]

Bing Exclusive Search Ad Extensions: Use Them

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Google’s held a big lead over Bing/Yahoo in the SEM space for years. It has more available betas, granular reporting features, a more intuitive interface, etc. Tons of SEMs have tried and dismissed Bing advertising, but a new feature is good reason to try it (or try it again). Bing recently rolled out a couple […]

Bing PLAs: Are you sure you want to do this?

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Before you dive into the process of setting up Bing PLAs, make yourself a cup of coffee. Seriously, this might take a few attempts to get right, but if you’ve worked with Bing in the past then you already know what to expect. In this blog, I’ll show you how to get your Bing PLAs […]

Bing Knows: Tablets Do Not Equal Desktops

“Thank you, Bing!” – Search Marketers On Wednesday, Microsoft made one of the biggest announcements about its Bing search engine that it has in quite some time. This fall, Bing plans to roll out its own version of “enhanced campaigns,” taking away advertisers’ ability to target devices separately as they had in the past and […]