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Analytics

Use Excel Power Maps to Visualize Performance by Location

roas heat map

Since one of my largest clients is a franchise business with ~100 individual locations, I often need to communicate localized results to contacts who know very little about search and are not data-oriented. Using Excel’s new Add-On called Power Maps (once known as GeoFlow), we can easily create a variety of visualizations to better show […]

Excellent Analytics: Why You Need to Know This Free Tool

Excell

We all know that Google Analytics exists. As SEMs, some of us like to pretend it doesn’t so we can happily live out our lives in the Google UI or AdWords Editor. But if you are one of those people, it’s time you wake up and smell the Analytics data that can be directly downloaded […]

Kick-a** PPC tips recap: tracking, metrics, and analytics

In case you missed it — and there’s probably no way you caught all 100 — we kicked off 2013 with a #100PPCtips100days series on Twitter, and we’ve recapped them by category for you each week! (Note: click on each tip to read an expanded blog post.) Today’s installment: kick-a** tracking, metrics, and analytics tips. Enjoy! Tip: Use […]

12 Ad Copy Tips to Try for the Holidays

  Looking for an ad-copy edge this holiday season? I’ve had some success with the following tips and tricks. Try them out and see how they work for your campaigns! 1. Use the month or actual expiration date of an offer in the description to create a sense of urgency. Each month, we switch our […]

Google Lifts the Veil on the Paid & Organic Search Relationship

Paid & Organic Search Report

By now, most people have heard about the new Paid & Organic Search Report that can be found in the Dimensions Tab of AdWords. Once you’ve linked your Google AdWords and Webmaster Tools accounts, the report will display traffic for all paid and organic search terms, but more importantly, it displays traffic for when paid […]

Happy Labor Day! (Now go fire up the grill)

No post from us today – we’re enjoying the last unofficial day of summer, and we hope you are too. See you tomorrow!

Enhanced Campaigns primer: what you need to know

Today’s post is by Sr. Production Services Manager Maureen Reardon, marketing pro since 2006.  Even if you are new to the world of SEM, you have undoubtedly heard complaints chatter about Google’s impending transition to Enhanced Campaigns. You may still be unsure about what an Enhanced Campaign entails or what the difference is between enhanced and legacy […]

5 Ways to Fix Your Quality Score

Today’s post is by Chris Sparks , Director of Marketing at iSpionage. Editor’s note: We know there are two well articulated sides of the ongoing Quality Score debate. This post represents the side that argues for Quality Score’s importance. Are you overpaying for Google AdWords? Most companies are – and they don’t even realize it. To […]

5 Areas of SEO Analysis

That’s right. I just closed a new SEO client and have to ramp up my mojo to build a plan for this new challenge. This is particularly relevant since I recently started at a new company (PPC Associates), where I am building an SEO practice. New SEO clients are a great challenge since many of […]

A/B Testing is Harder Than You Think

A dirty secret of the online marketing world is that A/B testing can be a sloppy process. A cautious SEM who tests two ads into each ad groups, rotates the ads evenly, and tests for statistical significance still likely has holes in his/her test methodology. Let’s first establish the elements of a good test before […]