A/B Testing? Use Statistics to Stay on Course


You just launched an AdWords Campaign Experiment to test two ad variations in your top-volume campaign. Great job! But now what? Actual A/B test implementation is only part of the battle to make data-based improvements in your account. The most important part of the testing is often forgotten: test evaluation. Here are a few steps […]

How-to: Reconcile Google Analytics and AdWords Data


While Google Analytics and AdWords can and do report on the same campaigns, it’s important to recognize that comparing data between the two platforms will never be apples-to-apples. The different terminology, tracking settings, and attribution are important to recognize when diving into any problem and marrying data between the platforms. In this post, we’ll examine […]

Top 8 Google Analytics Reports for PPC


So you work in PPC. You’re most likely using Google Analytics. You’re also most likely completely overwhelmed by the volume of data and reports available to you. Let’s break it down to a manageable – and actionable! – number. In this post, we’ll break down 8 essential GA reports for PPC professionals. For each, we’ll […]

Google Analytics for Paid Search: Basic Setup

Ah, Google Analytics. The interface changes regularly, the terminology can be obtuse, and there’s SO MUCH data that it’s hard to know what’s truly useful and what might just be a rabbit hole. Is it even worth learning? In a word, yes. But we’ve got a lot more space than that, so buckle up. In […]

Use Excel Power Maps to Visualize Performance by Location

roas heat map

Since one of my largest clients is a franchise business with ~100 individual locations, I often need to communicate localized results to contacts who know very little about search and are not data-oriented. Using Excel’s new Add-On called Power Maps (once known as GeoFlow), we can easily create a variety of visualizations to better show […]

Excellent Analytics: Why You Need to Know This Free Tool


We all know that Google Analytics exists. As SEMs, some of us like to pretend it doesn’t so we can happily live out our lives in the Google UI or AdWords Editor. But if you are one of those people, it’s time you wake up and smell the Analytics data that can be directly downloaded […]

Kick-a** PPC tips recap: tracking, metrics, and analytics

In case you missed it — and there’s probably no way you caught all 100 — we kicked off 2013 with a #100PPCtips100days series on Twitter, and we’ve recapped them by category for you each week! (Note: click on each tip to read an expanded blog post.) Today’s installment: kick-a** tracking, metrics, and analytics tips. Enjoy! Tip: Use […]

12 Ad Copy Tips to Try for the Holidays

  Looking for an ad-copy edge this holiday season? I’ve had some success with the following tips and tricks. Try them out and see how they work for your campaigns! 1. Use the month or actual expiration date of an offer in the description to create a sense of urgency. Each month, we switch our […]

Google Lifts the Veil on the Paid & Organic Search Relationship

Paid & Organic Search Report

By now, most people have heard about the new Paid & Organic Search Report that can be found in the Dimensions Tab of AdWords. Once you’ve linked your Google AdWords and Webmaster Tools accounts, the report will display traffic for all paid and organic search terms, but more importantly, it displays traffic for when paid […]

Happy Labor Day! (Now go fire up the grill)

No post from us today – we’re enjoying the last unofficial day of summer, and we hope you are too. See you tomorrow!