New Demographics on the Google Display Network – and How to Use Them

Demographics

A couple of weeks ago I clicked into a remarketing audience and…behold! Google has released a new demographic visual on audiences with sufficient data. Aside from being a handy visual, there are several tactical reasons this is nifty. The most useful demographic info to check out is that in your converted users audience – this […]

4 Ways to Build Certainty for Persuasive Marketing

We Agree

Recently, we had the pleasure of welcoming Stanford Professor Zakary Tormala to our office in San Francisco for a Lunch and Learn event. Using experiments and surveys, Zak and his colleagues were able to gather the data to show that certainty and uncertainty can both be used effectively to build and maintain trust with a […]

Clicks, Customers, and Cashflow, Part Three: Profit

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(Part 3 of a 3-part series; read parts 1 and 2.) We’re passionate about profit. It may sound obvious, but your business exists to earn profit. Many AdWords managers obsess over clicks, CTR, Quality Score, Impression Share, Cost per Click, Ad Position, Cost per Acquisition, and so on. While these are “noble pursuits,” for my […]

To Master Conversion Optimization, Remember These Resources

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My partner, Richard Farr, came up with a framework for dividing our time, which I love. It’s to spend equal resources and energy on these four areas: earning, learning, health, and happiness. I’m going to let you find your own resources for earning, health and happiness, and focus this post on learning. Specifically, the best […]

How to Harness the Awesomeness of Google Tag Manager

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Let it be known that Google Tag Manager is, in my not-so-humble opinion, one of the best free tools to come about in quite a while. The platform allow marketers to seize control of tag management and become less dependent on developers, and the (not so recent) introduction of auto-event tracking makes the platform truly […]

How to bring keywords back from the right-rail grave

High Impression Queries

Today I want to share some tips that are a good way to push for extra volume, using the keywords you’re already bidding on.  Sounds easy, right?  Well, it is! Let me give you a good scenario for this push:  Let’s say your client (or your own personal  account, for that matter) has had really […]

The Future of Digital Marketing: Q&A with Google’s Ryan Gibson

3Q Digital and Google are co-presenting The Future of Digital Marketing, a day-long summit in Google’s PartnerPlex, tomorrow. In advance of the event, we sat down with Google 10-year veteran Ryan Gibson, who has spent the majority of his career working directly with brand and performance agencies. Currently, Ryan manages the West Coast Performance Media Agency Team […]

Beginner’s Guide to PPC Automated Rules

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When you’ve worked in PPC for a few years, it’s easy to forget that not everyone knows about all the awesome things you can do right within Google AdWords. Sure, that feature may seem basic to you, but to a beginner it could be mind-blowing. Automated rules is one such feature that can seem mundane, […]

Looking for a digital marketing career? Learn these 7 interview tips

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We’ve seen a ton of good resumes for openings at 3Q Digital (more on those careers, if you’re interested). But a good resume, sadly, doesn’t always translate to a good interview. If you’re up for a job and get the chance to strut your stuff in person, it’s a good idea to follow these tips […]

How-to: Reconcile Google Analytics and AdWords Data

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While Google Analytics and AdWords can and do report on the same campaigns, it’s important to recognize that comparing data between the two platforms will never be apples-to-apples. The different terminology, tracking settings, and attribution are important to recognize when diving into any problem and marrying data between the platforms. In this post, we’ll examine […]