6 Fatal Errors SMBs Make on Facebook Ads

6788971416_aeba39f8a1_o

A lot of large corporations hire trained experts to run their Facebook Ad campaigns, as well as pay entire departments to establish marketing strategies and determine who their target audiences are. Small- and medium-sized businesses often don’t have the same resources as large corporations, meaning that they’re learning the process as they go. Because of […]

Study: how is Mobilegeddon affecting accounts?

client 6

Google’s already-infamous mobile algorithm update was pushed live on April 21st; reports are that it’s now fully rolled out. What many are calling Mobilegeddon is anticipated to have a larger impact than both Panda and Penguin – so we wanted to take an early look at how it’s affecting our clients. Study notes To study […]

Best posts of April 2015

cherry-blossom-331302_1280

May is here! That means it’s time to reflect on what we learned on the marketing front lines in April. Check out our favorite posts of the month: Account Lead Sean McEntee tipped us off to a fantastic and simple mobile ad copy trick that boosts CTR. Sr. VP of SEO Yung Trang took some […]

Best Blog Posts of April 2015

Hello_April_(2422052001)

May is upon us! So what did we learn in April? Our best posts of the month are below… According to guest poster Anna File of Blueye, if you’re marketing on Instagram, you’re probably doing it wrong. Her unique insights help explain what you’re doing wrong, and how to fix it. 3Q Digital’s Molly McCarty let us […]

How to synergize audience insights from your Facebook and Bing Ads campaigns

55B0A2D5-B6A5-4523-ACAB-BAE1F1BA8885

When a company pursues the same audience, whether through social media or a search engine, chances are there’s a different manager in each channel. If this is the case, the company may miss the opportunity to synergize the audience insights from both channels to achieve greater success across the board. To illustrate, I teamed up […]

Auditing Sitelinks? Here’s a Quick Checklist to Make the Process Painless

11747440176_8b961f9216_o

Sitelinks are a great, free way to get more real estate, get exposure for more landing pages, and prompt users to take more actions on AdWords ads. (For a list of Sitelinks options, check out the AdWords help page.) But there are a bunch of criteria to meet and considerations to take to ensure that […]

Predictions for the future of Twitter and LinkedIn

9632809593_8043fc7738_o

With earnings calls this week for LinkedIn and Twitter, we thought it prudent to ask our experts for some insights about the future of both networks. Here’s what they had to say. Twitter Twitter is doing an excellent job of monetizing their users. The ad formats are richer than other social advertising, they’re iterating very […]

Steps to launching a website in multiple countries

International-SEO-300x290

More and more, launching a website in multiple countries is becoming a stark reality for companies.  But how do you effectively reach customers across multiple cultures?  The following steps will help you get started as you plan, create, and market your website. -Perform keyword research for each country-targeted site, taking into account any alternatively spelled […]

Facebook Multi-Product Ads: How to Maximize ROI

Over the last few years, Facebook ads have come a long way. What was once a Wild West Network with low-quality advertisers has blossomed into a mature ad platform. It’s common now that users will find ads on Facebook interesting, relevant, and useful. The mixture of combinations between demographic, interest, behavioral, and lookalike targeting has […]

The Art and Science of the Upsell through Behavioral Targeting

image001

Ecommerce has been gaining momentum, with the experience of virtual consumerism now emerging as the standard for people who have come of shopping age in the digital era. But as competition among online retailers continues to rise, more businesses are being forced to change the way they look at their sales processes. In an environment […]