Clicks, Customers, Cashflow, Part 3: Cashflow

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See Part 1 here and Part 2 here. Cashflow: – the movement of money into and out of a business – a prediction of such movement over a given period Show Me the Money!  “Revenue is Vanity, Profit is Sanity – Cash is Reality.” Or, put another way – “Clicks are for Vanity, Customers are […]

Advanced Excel Tips for PPC Managers

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My first post on this site – back when they were PPC Associates – was a round-up of Excel tips for PPC managers. I love Excel (who doesn’t?) so I figured it was worth re-visiting this topic to share even more Excel Tips for PPC Managers. Projecting PPC Account Performance in Excel by Bethany Bey We use […]

Kick-a** PPC tips recap: timing and seasonality

In case you missed it — and there’s probably no way you caught all 100 — we kicked off last year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.) Today’s installment: kick-a** tips on timing and seasonality! […]

How my life is like a PPC campaign

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Managing PPC campaigns can be complicated; being able to manage so many different moving pieces is key to finding success! It seems that the same can be true when managing the moving parts of daily life, so let’s take a quick peek at these parallel worlds. -Setting alerts and alarms through any ad platform are […]

Google Query Explorer Tool: Why Non-Developers Love It

Having recently moved to account management from production, I’ve recently gotten more accustomed to using Google Analytics. When I started using this I was of course quickly pleased to see the additional insight I could get into my accounts and offer my clients. In one of my accounts, however, we use two conversion goals: signups […]

Marketing Morsels From: Ginny Marvin

Name: Ginny Marvin Title: Contributing Editor Company: Search Engine Land and Marketing Land What’s the first metric you check when you start work for the day? I’m not doing much day-to-day campaign management these days, but previous day revenue would typically the first thing I check. Of course that depends on the client; daily PPC […]

Leverage RLSA for Long Multi-Stage Purchase Funnels

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In June 2013, Remarketing Lists for Search Ads (RLSA) came out of beta and enabled all AdWords marketers to leverage retargeting in search. In case you are still unfamiliar, RLSA allows you to build lists of users who have visited your website using AdWords remarketing pixels. Marketers are then able to use search campaigns to […]

Kick-a** PPC tips recap: keywords and match types

In case you missed it — and there’s probably no way you caught all 100 — we kicked off a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.) Today’s installment: kick-a** keywords and match types tips! Tip: Think of paid search […]

The Case for SEM Cleanliness

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Simplicity isn’t just for looks. There are huge advantages to cleanliness and simplicity, whether it be in your personal life, home, or what you’re probably here for, advertising program. Let’s take a look at a clean account structure. There are many ways to build an account, but sometimes we do so without thinking about the […]

Google Shopping ads: top position?

Amazing, the things you see in the wild:   Yup: Google Shopping ads above regular paid ads. What does this mean? There are a few things we now need to be aware of because of this change (which is not consistent but suggests a new direction from Google): 1) Having Google Shopping ads on the top […]