Vote in Round 2 of our Most Influential Social Marketer Tournament!

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Round 1 of our Social Marketers has officially ended! We had a few major upsets (Dennis Yu had nearly 90% of the vote in his match-up) and a few really close calls (Mari Smith edged out Ric Calvillo by a small margin). On to the match-ups of round 2! Round 2 has some excellent match-ups […]

The digital marketing landscape is huge; here’s how to draw your map

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Digital marketing’s emphasis on data and campaign ROI means that it’s relatively easy for marketers to prioritize spend – at least, far easier than with traditional media, which left you relying on ringing phones and faulty memories about how people found your business. And digital marketing can be easily scaled up or even paused with […]

Marketing Mavericks: an Interview with App Promo’s Gary Yentin

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Name:  Gary Yentin Company: App Promo Twitter handle: @Apppromo How long have you been in your current role? Seven years. When you look back at the last six months, what were some of the biggest surprises of your job? The interest for apps in terms of development marketing and promotion continues to grow and turn into […]

Vote in the 2015 Most Influential Social Marketer Tournament!

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3Q Digital is excited to announce the launch of our (first) annual Most Influential Social Marketer Tournament! The contestants were all picked internally, and the match-ups arranged completely at random. Be sure to follow the tournament and vote for your favorite! We already have a number of really exciting match-ups, including: Franco Puetz vs Andrew […]

7 Critical Tips for Working With Your Creative Team

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If you’re lucky, your company has an in-house creative team. Those folks may work magic with visuals, but they aren’t actually magicians; there are some very practical things you can do that will make their lives easier and enable better work on your projects. 1. Know what you want! Don’t be vague. -Make sure you […]

Happy 4th of July Weekend!

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3Q Digital has the day off today to celebrate the 4th of July weekend, so that means the blog has the day off too! Enjoy your weekend, we’ll be back on Monday.

Marketing Mavericks: An Interview with Shelby American’s Gary Schechner

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Name: Gary Schechner  Company: Shelby American Twitter handle:  Biz/@shelbyamerican   Personal/@wsmc969 How long have you been in your current role?   Two months. When you look back at the last six months, what were some of the biggest surprises of your job? I’m still surprised daily. :) What are 2-3 bold predictions you’d make for the […]

3 reasons you shouldn’t always bid on your own brand

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I have previously explained why I believe you should bid on your own brand in AdWords. I did, however, mention that it does not always pay off. In this article, I will describe three cases where you could consider not bidding on your own brand name. 1. You have many users who visit your site […]

3 Myths about Affiliate Marketing

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When we think of digital marketing, we think PPC, SEO, SEM, Landing Page Optimization, paid social, and many others channels, but the one we tend to overlook is affiliate marketing. That’s because affiliate marketing is a behind-the-scenes channel; you don’t see us but we’re there, sending you traffic and sales from all over the web, […]

How to make an animated .GIF in Photoshop

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Do you love .gifs (who doesn’t) and would love to know how to make your own? Bookmark this post, which will teach you to build out an eye-catching 300×250 .gif banner. The difficulty rating for this is a medium, and you’ll have to know your way around Photoshop a bit. I will go through the […]