Triggit releases native retargeting data

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Native advertising is all the rage in digital marketing, and so is retargeting…so what happens when the two are combined? Triggit recently released an infographic spotlighting the data gathered from eMarketer, Hexagram, MDG Advertising, Sharethrough, and Triggit’s own launch of a dynamic native retargeting beta last month. Some takeaways from the infographic (which requires that you […]

How-to: Manage PPC Accounts for Franchise Business Models

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Managing clients with franchise business models can be a challenge. A single franchise client can range from having a dozen locations to as many as hundreds of locations! When there are simply not enough hours in the day to manage hundreds of campaigns for each individual location, efficiently setting up your account-management flow is key […]

Three Questions to Ask in Every SEM Interview

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The folks who study and go into careers in HR perplex me. From my perspective, interviewing and the hiring process in general is hard, grueling, and anxiety-prone work.  It’s even more so when you work in an industry that is emergent, constantly changing, and suffering from a shortage of talent. This means that there are […]

3Q Digital’s Funniest Queries July 2014

Funniest Queries July 2014

    Big thanks to Kaelee, Caitlin, Garrett, Nick, and our winner Rochell for participating this month!

How to Cultivate a Great Affiliate Program

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Affiliate marketing spend is expected to eclipse $4.4 billion by 2016, with a compound annual growth rate over 16% since 2011, according to a report published by Forrester Consulting. With affiliate programs becoming a bigger element within digital marketing strategies, it’s important to identify the basics of a strong affiliate program beyond offering the highest […]

Bing PLAs: Are you sure you want to do this?

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Before you dive into the process of setting up Bing PLAs, make yourself a cup of coffee. Seriously, this might take a few attempts to get right, but if you’ve worked with Bing in the past then you already know what to expect. In this blog, I’ll show you how to get your Bing PLAs […]

Marin Pain-point: Auto-tagging Issues

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I just got burnt by something in Marin that I didn’t know about until just now…and I sense that probably most of the folks working on Marin accounts don’t know about this either:   Notice the advanced options at the bottom.  If you want Marin to auto-tag for you (and I assume you do and […]

Google’s Quality Score Whitepaper Attempts to Set the Record Straight

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To many paid search marketers, Quality Score remains one of the most important elements of a campaign.  It is the core metric that, with minor changes on its 1-10 scale, has the power to drastically affect the cost of an ad click and the positioning of that ad, and in turn to impact overall efficiency […]

Adventure Photo Contest

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The votes are in, and our Adventure Photo Contest was a great success! Our runners up were Caitlin Halpert and Jason Bruggemann, who enjoyed boat booze in Vermont and a night out in Chicago, respectively:   In 3rd place we have Andrew Underwood, showing off at the top of Mount Tam.   Alex Beals (who came […]

App, website cards drive Q2 leap for Twitter ad performance

The dust has barely settled from Facebook’s Q2 earnings call, but based on some extraordinary advertising numbers for one of our biggest clients (nearly 17M impressions in Q2), we’re predicting Twitter’s Q2 call will make some waves as well. One big driver: the introduction of advertising cards including website cards and image app cards, an in-feed ad […]