Optimize Your Workflow: Browser Hacks for Busy Marketers

mark-516279_1280

“Efficiency is doing things right; effectiveness is doing the right things.” -Peter Drucker   Without clear processes, workflow can be a struggle. Without process, simple tasks and ad hoc requests that come out of the blue can stifle progress. At 3Q we’re lucky to have a solid foundation with a clear process, but even great […]

Alphabet: What the New Google Means for the Future of Digital Marketing

LME7E3zK7du9S0AzJIldrwkC4ntKFfZVzHWFdlv1-U4

As many of you have heard, Google is undergoing some big organizational changes, which it announced on its official blog on Monday. In summary, Google will be a subsidiary of the newly founded Alphabet, Inc., which will also include Calico, Google Ventures, Google Capital, Google X, and other subsidiaries that will be segmented mainly based […]

Google Merchant Center upload glitch: how to avoid leaving phantom products

ghost-156656_1280

Currently there are three main ways of managing your products in Google Merchant Center.  The three options are: Google Spreadsheets, Automatic Upload (scheduled pull), and Direct uploads.  All of these options are effective at powering a feed. Of these, the most common is direct uploads through FTP, Google Cloud Storage, or manual uploads. I’ve discovered […]

Marketing Mavericks: an Interview with Anne Swift of Nuts.com

anneswift

  Name: Anne Swift   Company: Nuts.com   Twitter handle: @anneswift How long have you been in your current role? 4 years. When you look back at the last six months, what were some of the biggest surprises of your job? The strength of our brand and how much our customers love us as we […]

3 Mobile App Install Creative Best Practices

image003

The numbers on mobile app install ads are so strong (check out this revenue trend) that you might rush to run your first such ad campaign, fold your arms smugly across your chest, and wait for the installs to flood in. And if they don’t? Well, then you do what digital advertisers have been doing […]

How Twitter’s targeting has an advantage over Facebook

image005

Marketers are always trying to get a leg up on their competition. Sometimes, this comes in the form of one channel having an advantage over another – in one case, a powerful advantage Twitter targeting/reporting has over Facebook allowed us to reduce the CPA by 75%. We’ll explain.   Handle/Keyword optimizations When you use handle/keyword […]

Five Facebook Video Best Practices

video-25128_1280

Facebook video ads are being widely adopted by social advertisers, and for good reason: they’re more engaging than static ads. But with this adoption comes greater competition, which means that advertising costs are on the rise. The way to combat this? Smarter video campaigns. Here are five tips to help you keep ROI high. Keep […]

How Facebook just made mobile lead gen a lot more affordable

11409210_488570374624482_422697760_n

One of the keys to making a successful “website conversions” Facebook campaign is to convince people to leave Facebook and convert on your website. Even if your ads lead to a smooth user experience, it can be pretty expensive to get someone to click on an ad just to fill out a form to subscribe […]

Marketing Mavericks: an Interview with Lisa Joy Rosner of Neustar

Lisa Joy Rosner_Choice1_July 2015

Name: Lisa Joy Rosner Company: Neustar Twitter handle: @lisajoyrosner – @neustarCMO @neustarCTO @neustar How long have you been in your current role? One year When you look back at the last six months, what were some of the biggest surprises of your job? Brand matters.  Six months ago, I told the marketing team that the 3 most […]

How to Write Content-Caliber Ad Copy

yahoo

Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up […]