QA: What is it, and why do we do it?

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One of the most important parts of our jobs as SEMs is a little thing we call QA, or Quality Assurance. It’s so important, yet it’s so often brushed off or done half-heartedly because I don’t think it’s something that any of us would classify as fun. But it’s something I’m going to talk about […]

Acquiring context on our big announcement

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Shortly after dinner Sunday night, I received a text from my agency saying: “We need all 3Q employees to be in the office for a special All-Hands on Monday, 3/16 [note the use of “special” rather than emergency], at 10 AM PDT. A dial-in will be provided for our remote employees.” Now, being at the agency […]

Why It’s Time to Rethink the Programmatic Creative

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It’s so obvious that it hardly needs saying: You can have the best programmatic targeting in the world, and your campaign will still fail if you have a terrible creative. Studies have found that more than half of a campaign’s sales impact can be traced to creative variables. In other words, the format, message, and design of […]

When to Opt Out of Google Dynamic Sitelinks

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In case you missed the memo, Google launched dynamic sitelinks in July. Here’s how they appear and work. Google is not charging for clicks on these yet, which is good since it is not possible to find anything about them in the AdWords interface. Even though extra real estate and free clicks are typically welcome, it […]

3 Search Co-Optimization Tactics

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At SMX – West a couple of weeks ago, I was lucky enough to present in the session “Better Together: SEO & SEM.” I’m happy to share the third part of my blog series covering that presentation here. As you learned in Part 1 and Part 2 , SEO & SEM are already working together. In […]

Harte Hanks Acquires 3Q Digital – Read the Inside Story Here!

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Today I am excited to announce that 3Q Digital has been acquired by Harte Hanks, a leading marketing services organization. In this post, I’ll do my best to share our rationale behind this acquisition and give you a hint of what you can expect in the future from the combined firepower of 3Q and Harte […]

3 Chrome Extensions You Should Be Using

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Marketing can be a complicated business, but these extension help bridge the gap between your browser and your work. Let’s get started: 1.   Google Tag Assistant An essential tool for both SEO and SEM, Google Tag Assistant allows you to quickly scan a webpage for various Google tags. It allows you to locate and troubleshoot […]

Credit Cards: the Key to Larger Digital Marketing Margins

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I’m a tremendous fan of paid digital marketing. I’m talking about channels like pay per click (PPC), display advertising, retargeting, paid social media, and others. In these times of fierce competition, I wanted to share tips that will give you a margin advantage vs. your competitors and help you get the most from your ad […]

GSP Hack: How to Get Real (and Cheap) Clicks to Your Site

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If you are a Gmail user, you are no doubt aware that last year Google released tabbed Gmail. It was mostly received positively as it gives us a great way to keep our inbox organized without actually having to do any work (thanks Google). We are also now one step closer to tabbed everything. For […]

3 Ways SEO & SEM Overlap in SERPs

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Below is part 2 of 3 of my presentation at SMX West on March 3rd. I gave you a preview in my last post and will provide some co-optimization tactics in the conclusion to this series. Many agencies and companies spend a lot of time discussing how to integrate SEO & SEM efforts; some even […]